All Portfolios & All Sponsored Ads

1. Overview

Ad Management is one of the most frequently used modules for creating and managing ads.
It is built on top of Amazon’s native advertising capabilities, with significant improvements in efficiency and user experience.

With Xnurta, you can:

• Manage ads across multiple stores and campaign types in a single interface

• Perform faster and more convenient operations, including creation, filtering, and bulk actions

• Access richer data visualizations to understand performance

• Quickly launch AI-powered and automation tools to reduce manual work

2. Use Cases

This feature is suitable for sellers who:

• Manage multiple stores and require bulk operations

• Want to improve advertising efficiency using productivity and automation tools

3. Requirements

• Amazon Ads API authorization is required before using Ad Management.

Entry points:

• Ad Management → All Portfolios

• Ad Management → All Sponsored Ads

4. How It Works

The Amazon Ad Management module consists of two aggregated pages that work across stores and ad types:

• All Portfolios

• All Sponsored Ads

4.1 All Portfolios

On the All Portfolios page, you can efficiently manage your portfolios with the following capabilities:

Filtering

You can apply filters to view portfolio-level performance charts and portfolio lists.
Filtering by ASIN is supported.

Data Visualization

You can analyze portfolio performance through multiple visual perspectives, including:

• Performance trends

• Advertising structure

• Scatter plot insights

Create a Portfolio

Click Create Portfolio, fill in the required information, and complete the setup.

Bulk Actions

Supports bulk budget adjustments for portfolios within the same marketplace.

Additional Actions

• Click a portfolio name to enter the portfolio details page

• Click the campaign count to navigate to All Sponsored Ads and view all campaigns under the portfolio

4.2 All Sponsored Ads

4.2.1 Campaigns

On the All Sponsored Ads – Campaigns page, you can manage campaigns at scale.

Filtering

You can filter campaigns and view related performance charts and campaign lists.
Filtering by ASIN is supported.

Filters are categorized as inheritable and non-inheritable:

• Inheritable filters can be pinned and retained when switching to lower-level tabs

• Filters only inherit downward (e.g., Campaign → Ad Group), not upward

• Hover over filter tags to view selected values

Data Visualization

Campaign performance can be analyzed through:

• Trend charts

• Advertising structure views

• Scatter plot analysis

Create Campaign

Click Create Campaign, select the campaign type, complete the required fields, and submit.

Bulk Actions

Supported bulk operations include:

1. Add to portfolios or tags

2. Remove from portfolios

3. Add negative keywords or promoted products

4. Change campaign status (Enable / Pause / Archive)

5. Modify campaign settings (budget, bidding strategy, end date)

6. Add to managed groups or create a new managed group

7. Quick view of selected campaigns and their sub-level objects

8. Cross-type portfolio assignment and removal

9. Associate or remove automation rule templates in bulk

Each action has specific conditions. Disabled actions will indicate the reason when hovered.

Other Actions

Click a campaign name to enter the campaign details page and manage lower-level objects.

4.2.2 Ad Groups

On the Ad Groups page, you can:

• Filter ad groups (ASIN filtering supported)

• View performance trends and visual insights

• Create new ad groups

• Perform bulk actions such as Enable, Pause, Archive, and Tag

4.2.3 Targeting – Keywords

On the Targeting – Keywords page, you can:

• Filter and manage keyword lists

• Perform bulk actions such as status updates, bid changes, and tagging

• Quickly view keywords and their corresponding search terms

Keyword Summary

Click Summary View to analyze keyword performance across multiple stores.
You can drill down to view detailed records for each keyword.

4.2.4 Targeting – Product Targeting

On the Targeting – Product Targeting page, you can:

• Filter product targeting records

• Perform bulk actions such as status updates, bid changes, and tagging

• Quickly view related search terms

Product Targeting Summary

Click Summary View to analyze aggregated performance across stores and drill down into product- or category-level details.

4.2.5 Negative Keywords

On the Negative Keywords page, you can:

• Filter negative keywords (ASIN filtering supported)

• Add negative keywords by selecting match type and target campaigns

• Perform bulk actions such as Enable, Pause, Archive, Copy, and Tag

Bulk copy allows you to apply negative keywords to other campaigns or ad groups.

4.2.6 Promoted Products

On the Promoted Products page, you can:

• Filter promoted products

• Add promoted products to selected ad groups

Promoted products are added only to campaigns within their corresponding store.

• Perform bulk actions such as Enable, Pause, Archive, and Tag

• View aggregated performance and drill-down details

4.2.7 Search Terms

On the Search Terms page, you can:

• Filter search term lists

• Perform bulk actions:

  • Add as targeting

  • Add as negative targeting

  • Tag

  • Quick view

Bulk Add Targeting

Supports adding search terms to:

• Source ad groups

• Target ad groups

• Newly created campaigns or ad groups

You can configure bids and match types and apply them to all selected items.

Built-in shortcuts include:

• Filtering out already-targeted terms

• Removing invalid characters

• Filtering campaigns with insufficient budget activity

Bulk Add Negative Targeting

Supports adding negative targeting to:

• Source ad groups

• Target ad groups

Includes shortcuts for filtering already-negated terms and invalid characters.

Search Term Summary

Click Summary View to review aggregated search term performance and drill down into detailed data.

4.2.8 Operation Logs

Filter conditions from other pages can be inherited into Operation Logs, and additional filters can be applied.

5. FAQ

How long does it take for archived items in Amazon Ads to sync to Xnurta?

Archived Sponsored Products are synchronized every 14 days.

Last updated: January 23, 2025