Recommended Keywords

Lastest updated: 2024/12/26

 

1. Feature Introduction

• Recommended Keywords: This function displays keyword recommendations based on ASINs from multiple sources, showing whether these keywords have been targeted previously and their advertising performance data. This allows you to easily identify opportunities for keyword targeting and address deficiencies.

To use the Recommended Keywords function, select products at the top of the page to view the keywords. You can select multiple products, and the system remembers your previous filters for easier navigation during subsequent visits. If multiple ASINs or parent ASINs are selected, the displayed keyword recommendations will reflect the combined set of recommended keywords for these ASINs.

 

2. Use Cases

ASIN for stable advertising placement, targeting keywords to address gaps.

High CVR Keywords: Keywords with high conversion rates over the past 30 days, indicating potential for profitable investment.

Competitors High Frequency: Xnurta Identify commonly used keywords by your competitors as the competitors high frequency keywords. Check the top three ASINs for click share and conversion share in the Amazon Brand Analytics (ABA) report. If competition is low, targeted advertising may be advantageous.

Amazon Brand Analytics Report: Select keywords from the top three ASINs with high search rankings and low click-through rates, which are good investment opportunities.

Root Keywords Extension: Use AI algorithms to combine and analyze root words to identify and fill gaps.

 

Insight Keyword Targeting Base List for New ASINs:

Includes category keywords, Amazon suggested keywords, and branded keywords.

 

Manage Keyword Targeting:

Create keyword lists by key products, categories, and product lines to enable targeted or negative targeting. Refer to keyword libraries from other sub-accounts for shared learning within the company, avoiding repeated mistakes.

Monitor the advertising effectiveness of keywords, compare recent performance in ABA reports, analyze opportunities, and clear out inefficient traffic.

 

3. Conditions of use

Currently Open Site:

Recommended Keywords: Available in the US, Canada, Japan, Australia, UK, France, Germany, Italy.

Keyword List: Supports all sites.

 

Supported Campaign Types:

Sponsored Products and Sponsored Brands.

 

Data Synchronization Time Limit:

The cycle for keyword recommendation updates weekly, from Sunday to Saturday.

Data updates have a delay of 3-4 days. The latest data might reflect the previous week or the week before that.

For example: 10.16 Monday, because of data acquisition and calculation delay, 10.8-10 data is not updated, the latest cycle is 10.1-10; 10.20 view data, the latest update cycle can view the data of 10.8-10

Advertising Effect data for keywords is synchronized with ad management keyword data and updated every 2 hours.

 

4. How to use

4.1 Recommended Keywords

4.1.1 ASIN Filtering:

After selecting ASINs based on multiple criteria, you can view the recommended keywords associated with these ASINs. This selection will be remembered by the browser, retaining the ASIN data for your next visit to the page.

 

4.1.2 Keyword Source: 

By default, all sources except brand words are selected. Brand words are exclusive; selecting them will automatically deselect other sources. Adjust your selections and click "OK" to refresh the search. Keywords from multiple sources can be recommended simultaneously and viewed in the recommended sources column of the keyword table.

High CVR Keywords: Keywords from ASIN-related search terms in SP advertising campaigns with high conversions over the past 30 days.

Category Keywords: Keywords from the last level of the category tree of the selected ASIN and expansion of these category words.

Competitors High Frequency: Obtain keywords from reverse traffic analysis of competing products recommended based on the ASIN.

Amazon Brand Analytics Report: Keywords obtained from Amazon's ABA search term report with high relevance.

Amazon Suggested Keywords: 200 keywords with high conversion from Amazon's keyword recommendation interface.

Root Keywords Extension: Obtain the main root from the overall analysis of the search term of the parent ASIN and expand based on the main root plus attribute words.

Branded Keywords: Keywords related to this product brand, competing product brand, and expansion words; note that these can only be viewed from a single source.

 

4.1.3 ABA Search rank distribution chart

1. The horizontal axis is divided evenly by the maximum keyword ranking obtained, with each coordinate marking an interval from one value to the next.
2. The vertical axis counts the number of keywords within each ranking interval.
3. This chart displays the current distribution of all keyword rankings from Amazon Brand Analytics, primarily used to analyze peak distribution and the concentration of product-related vocabulary within the rankings.
4. Compare with previous periods to track changes in the distribution peaks.

 

4.1.4 Keyword table

1. Keywords are displayed and sorted by their Amazon Brand Analytics (ABA) search ranking in descending order.
2. The table includes ABA-related data, such as ranking trends over the past 12 weeks and information on the top three ASINs with the highest click share, as well as advertising performance data. Performance data is only shown for keywords that have been actively advertised.
3. Number of Ads Placed: Indicates if the keyword has been used in Sponsored Products (SP) or Sponsored Brands (SB) ads, with a clickable link to view detailed ad management data.
4. Number of Words Added to Thesaurus: Indicates if the keyword has been added to a custom thesaurus, with an option to jump directly to that view.

 

4.1.5 Actions

All of the actions below support single keyword and bulk operation.

Targeting: Select the matching type for keyword delivery, set the bid amount, choose the ad group, and support batch delivery to multiple ad groups. This functionality mirrors that of adding delivery for SP search terms.

 

Negative Targeting: Choose the matching type for negative keyword delivery, select the advertising campaign, and support negative delivery to multiple campaigns or ad groups, similar to adding negative delivery for SP search terms.

 

Labeling: Attach created keyword labels to link them to specific keywords.

 

Create Ad Group: A new feature allowing you to select an ad campaign and add a keyword-targeted ad group to it, including the selected keywords.

Create an Advertising Campaign: A new feature to create a new SP or SB advertising campaign and automatically populate it with the selected keywords.

 

Add to List: Add selected keywords to an existing Keyword List or create a new one. This action supports both single and bulk operations for flexibility.

5. FAQ

1. Why is there no data for keyword recommendations from a certain source?

• Sources may lack data due to various conditions related to the selected ASIN:
  • High CVR Keywords: No SP ads delivered or no orders from search terms in the last 30 days.
  • Competitors High Frequency: Absence of competing product recommendation data or scattered high-frequency words.
  • Amazon Brand Analytics Report: Lack of strongly related keywords in the ABA search term report.
  • Root Keywords Extension: No search terms generated or too few terms for valid root extraction in the last 60 days.

2. Why can't the date selection change the chart data?

• Recommended keywords, ABA ranking, and chart data are based on a fixed cycle and cannot be altered by changing the date selection on the page. Date selection affects only the display of advertising performance indicators.

3. Can keywords be added to multiple ads in bulk?

• Yes, after selecting multiple keywords, you can apply various operations like targeting, negative targeting, campaign creation, and ad group creation in bulk.

4. Why do some keywords lack historical trend data in their ABA rankings?

• If a keyword is newly added to the recommended report and was not previously tracked, it will not have historical ABA ranking data.

5. Why are some keywords not displaying performance data？

• Performance data for keywords is only displayed if the keyword has generated advertising effectiveness data in SP or SB ads. This can be verified by the number of SP and SB ads that have been placed for that keyword.