February 2025 Feature Release

02/26/2025

Customized Dashboard

• Once overview filter on the top are configured, cards do not need to be individually configured with filter conditions. The filters will automatically apply to all cards that support them. When multiple dashboards are opened simultaneously, the overview filter between dashboards are independent and do not affect each other.
• Supports downloading pie charts, bar charts, and trend charts as images. Excel data download will be available in March

AI Managed Campaigns

Update:

• New fields added to the Managed Group table: 7-day average spend (for managed groups) and average budget active time (for ad campaigns). The 7-day average spend does not include today, and the average budget active time is similar to ad management, only supporting SP.
• Convenient modification of target ACOS: Suggested target ACOS field, where the suggested value is based on historical data of the managed group and similar ads, and is adjusted according to AI objectives.
• Convenient management of ad campaigns within managed groups：
  • The edit page allows for directly adding or deleting ad campaigns within the group, without the need to jump to the detail page.
  • In the expanded managed group list, you can directly enable or pause ad campaigns.
  • In ad management page, we add a option to remove campaigns from managed group
    
    

AMC Powered AI Harvesting

Xnurta AI now leverages AMC data to obtain more accurate and detailed performance data for search terms under a single promoted ASIN. This allows the harvesting of search terms into the ad group where the ASIN performs best, bringing the following advantages:

• Expanded Harvesting Scope: With AMC data, we are no longer limited to harvesting keywords only when the promoted ASIN is exactly the same. This means we can explore and utilize valuable keywords in a broader range, improving the overall coverage and impact of the ads.
• Precise Matching Relationships: AMC data enables us to more accurately match search terms with promoted ASINs. By pairing search terms with the most relevant ASIN, we can significantly improve ad click-through and conversion rates, enhancing the overall performance of the ads.
  
  

Walmart

update:

• Walmart's advertising delivery status adds a synchronization mark to make up for the confusion caused by not updating from Walmart.
• Walmart's automated rules run advertising campaigns, adding filtering for advertising campaign running status and delivery status.
• In the smart creation history, add tags for successfully created advertising campaigns and ad groups, and complete success and failure echo. Add a detailed entry for creation failure.