July 2024 Feature Release

• Time Range and Store Selector: Unified with other pages, allowing store filter conditions to be retained when switching pages. 

• Added product filter: Added additional product filter to display total sales data and product-related ad activity data. 

• Card Style Adjustments: Modified some card styles and added the number of “Ad Orders” in the dashboard. 

Ad Management: Added product line and ASIN tag filters. 

Ad Creation: When creating ads (new ad campaigns, adding promoted products, or smart creation), you can retrieve products by entering SKU or ASIN. If the system product information is not updated in time, you can use manual input method to obtain products that support ad creation on Amazon's backend. 

Automatically save data and switch between your vendor store report and product performance report. 
 

1. AI Copilot - Leverage AI Audit to identify campaign issues to address  

User guide: Audit-identify campaign structure issues  
 

2. Product Center – Access hourly data 

• Real-time data comes from Amazon's hourly data interface. Due to differences in refund data calculation methods, there may be discrepancies with Amazon's business report data.  

• Hourly data is applicable to the ASIN, parent ASIN, and product line dimensions for the past 1-2 days. More than two days, see data on Amazon's business reports.  

• SKU dimensions cannot obtain hourly data and have a 1-2 day delay, updating once daily.  

• Vendor stores are not included in this data update due to Amazon restrictions, with a 4–5 day data delay.

1. AI Copilot – Improvements to action space settings :

User Guide: [New] AI Action Space Settings: Helping You Get Started with AI Faster - Xnurta Help Center 
 

2. AI Copilot – New AI managed groups 

• Campaigns not in budget groups: Multiple AI-on campaigns will form one Managed Group - Enabled (migrate campaigns from other groups). Multiple AI-off campaigns will form another Managed Group - Disabled (do not join new groups if already in other groups). 

• Campaigns in budget groups: Each campaign will form a new Managed Group regardless of AI status. 

• Archived campaigns will not be migrated. 

• If there are no unarchived campaigns in a Smart Optimization template, the entire Smart Optimization will not be migrated. 

• Renamed menus and buttons. 

• Managed Group list style narrowed. 

• Simplified AI status toggle for Managed Groups to a simple on/off switch. 

• New batch operation styles and support for batch deletion. 

• New styles for quick campaign addition and adding promoted products. 

• New [Budget Reallocation] setting for SP, SB, SD  

• Budget increase limits are tied to the Budget Reallocation setting. 
   

• Managed Group details page: Support for AI toggle operations and simplified campaign removal interaction. 
   

3. All Sponsored Ads – New filters, keywords and search terms page