Walmart Ads - Smart Creation

Creating a Walmart ad campaign requires following four steps: selecting products, setting ad strategy and structure, confirming ad settings, and setting AI objective. Drafts can be saved at any point during the process. 

Step 1: Select Products 
 

Step 2: Select Strategy and Structure 

Product Grouping Options 
When customers select multiple products, they can choose:   

Set Ad Strategy 
System supports the creation of the following ad strategies:   

Xnurta provides four common strategy templates, ranging from simple to complex:   

In manual ads, multiple match types can be selected. The system also supports splitting match types into separate ad campaigns, ad groups within the same campaign, or keeping them all in a single ad campaign and group. 

After selecting product combination methods and advertising strategies and structures, the system will estimate the expected number of advertising campaigns, ad groups, and the minimum daily budget requirements based on the customer's choices. 

Step 3: Preview and Finalize Ad Settings 

In the last step, you can view and set advertising campaigns, ad groups, keywords, and bids in a unified manner. Selecting multiple advertising campaigns supports batch operations. 

If multiple products are selected and the main or variant items are split to create different campaigns, each product group will create its own advertising campaign, requiring the customer to click on the corresponding product image on the page to view the associated advertising campaign. 

If certain settings can be shared among groups of products, the system allows one group’s settings to be applied to other product groups with a single click. 

Click ‘View’ to see all keyword and bid settings. Besides competitive strategies, the system will set keywords and bids for other strategy ad groups, and we provide the source of keyword recommendations, their search rankings on Walmart, click share of the top 3 products, and conversion share, helping sellers evaluate the traffic situation and competition level of keywords. Keyword search data on Walmart is provided by Walmart. Each ad group can set up to 20 keywords. 

Click ‘edit’ button to modify keywords and bids. In the modification interface, customers can also see additional recommended keywords from the system.  

To avoid duplicate targeting, if products have already been advertised with certain keywords, we will mark those as already placed and provide a one-click feature to delete previously used keywords. 
 

If you have selected a large number of products, system will require more time to obtain recommended keywords. To avoid unnecessary waiting, this page will temporarily not display keyword and bid settings. You can submit the creation task first, and once the keyword recommendations are ready, the system will notify them in the creation history page to review and finalize the ad creation.   

Step 4: Set AI Objectives 

You can choose whether to enable AI immediately after creating the ad campaign. 

View/ Manage Ad Campaigns 

Click the dropdown menu next to the smart creation button, then click "History" to view all smart creation tasks for products. You can also find the pending creating campaigns under ‘History’ tab.  

Manage Naming Rules for Ad Campaigns 

Click the dropdown menu next to the smart creation button, then click "Naming Rules" to manage the naming rules for smart creation. The system has already created a default set of naming rules, and customers can also create their own. 

Sharing Naming Rule Templates: On this page, naming rules created by all accounts can be shared; accounts cannot modify or delete naming rules created by others. 

Set as My Default Template: Customers can set a particular naming rule as their default template. After setting, this template will be used by default for naming advertising campaigns and ad groups during smart creation. 
 

If users need to modify, they can click the dropdown menu for naming rules, select the desired rule, and click apply. After applying, all advertising campaign and ad group names will refresh. 

FAQ 

How does the system recommend keywords? 
Currently, the recommended keywords come from the following sources:   

Xnurta plans to add keywords sourced from Amazon soon, allowing high-performing keywords on Amazon to be used for Walmart advertising, enabling keyword alignment across both platforms.