AI Notifications upgrade: Stay More Flexible and Responsive to Advertising Performance!

1. Overview

Xnurta leverages real advertising performance data to provide actionable optimization recommendations across different stages and perspectives—allowing you to execute ad optimizations in a single click.

In addition, you can define customized alert rules tailored to your store’s operational patterns, covering dozens of analytical dimensions and hundreds of performance metrics. Notifications can be delivered via Email, WeCom (Enterprise WeChat), or Slack, helping you monitor campaign progress more flexibly and in real time.

2. Use Cases

This feature currently covers four primary scenarios:

⚠️Priority ad updates: Based on your store’s operating habits, you can customize notification conditions, frequency, and channels. To help you get started quickly, Xnurta provides a set of preconfigured scenarios, such as:

“Ad spend increased by 30% over the last 7 days while orders dropped by 30%”
“Campaign overspend (out of budget)”
“Product inventory below 10 units”

You can easily add, edit, or adapt these scenarios to your needs.

🚀Quick optimize: Xnurta provides tailored optimization recommendations based on campaign performance, including (but not limited to) adding new targeting keywords, adding negative keywords, pausing product targets, pausing ad groups, and adjusting budgets. You remain in control—choose whether to apply the recommendations, and once confirmed, the system will automatically update the relevant campaign settings.

🔍Growth opportunities: Xnurta continuously scans for high-potential campaigns by analyzing performance indicators such as efficiency, eligibility, promoted products, and ACOS. Leveraging Xnurta AI, these campaigns can be further optimized automatically. You can decide whether to activate AI optimization for each case.

🤖Objective adjustments: During ongoing optimization, if AI performance is limited due to suboptimal settings, or if current optimization targets have already been consistently achieved, Xnurta AI will generate updated optimization objective recommendations. You can choose whether to adopt these recommendations, after which the system will automatically adjust AI objective settings.

3. Availability

1. Supported marketplaces: No site restrictions.

2. Supported ad types: All four scenarios cover Sponsored Brands (SB), Sponsored Products (SP), and Sponsored Display (SD). In some cases, SD campaign type may not be supported.

4. How to use

4.1. Where to view AI Notifications

1. You can view the number of notifications of each type on the Xnurta dashboard homepage.

2. You can view specific items on the AI Notifications landing page in the AI Copilot. You can also modify the filter criteria to quickly find the products or campaigns you're interested in, and we also support list view.

3. You can view multiple associated notifications on the campaign details page.

4.2. How to manage and configure custom Notifications

1. On the Xnurta Preferences page, you can view all configured custom notifications and perform actions such as create, delete, duplicate, edit, enable/disable, as well as control notification channels including Email, WeCom, and Slack.

2. Use the title and description fields to distinguish each notification. You can customize the notification frequency. Currently supported options include:

A fixed time on a specific day of every month or every week
A fixed time every day
Every 6 hours or every 12 hours

3. You can configure the notification dimension, which determines how data is aggregated and reported. For example, in Ad Management you may view and analyze campaign performance by keyword, product, or other perspectives — the same logic applies to notification dimensions.

4. Within each dimension, you can freely apply filters to define “what data should trigger a notification under what conditions.” In some cases, you also need to set a data lookback window. Additionally, we support excluding data from specific dates to ensure attribution accuracy (commonly needed due to delays in external data sources).

5. In the Notification Channels module, you can add, delete, or edit specific recipients for Email, WeCom, and Slack. For detailed configuration of WeCom and Slack integrations, please refer to the sections below.

5. How to configure Notification channels

5.1. How to configure WeCom

Step 1: WeCom Group Chat Preparation

Omitted

Step 2: Add Message Push

1. Click [···] to open the group chat settings and click [Message Push].

2. Click [Custom message push].

3. Set the icon, name, and description according to your preferences. The Webhook URL will be automatically generated by the system.

4. Once added, copy and save your Webhook URL.

Step 3: Configure your notification channels in Xnurta

5.2. How to Configure Slack

Step 1: Workspace and Channel Preparation

1. Register for Slack and create a workspace. For details, please refer to the Slack official documentation.

2. Create a channel.

Step 2: Create a Slack application

1. Log in to the Slack API website.

2. Click [Create an app].

3. Go to Your Apps and click [Create New App].

4. In the pop-up window, select From a manifest, or select From scratch to create.

5. Select the workspace where you want to install the application and click [Next].

6. Configure basic information and click [Next].

7. Click [Create] to complete the creation. You can return to Your Apps to view it.

Step 3: Get the Incoming Webhook of the Slack application

1. Go to the app's details page and select Incoming Webhooks in the left navigation bar.

2. Click the Activate Incoming Webhooks switch to enable the webhook feature.

3. Click [Add New Webhook].

4. Select the channel you want to receive notifications (the channel you prepared earlier) and click [Install].

5. Once added, copy and save your Webhook URL.

Step 4: Configure your notification channels in Xnurta

6. FAQ

1. How do I configure Notification Conditions?

You can think of this as a day-to-day operation in Xnurta Ad management: You query data of interest by switching through various dimensions (e.g., ad group, promoted product, targeting keyword), adding filters such as ASIN, campaign type, and profile. You then identify keywords or products with abnormal or excellent performance based on changes in various metrics (e.g., ACOS MoM, Spend MoM) and proceed with further analysis and adjustments.

Now, you can configure this entire process as custom notification conditions, including the aforementioned dimensions, attributes, and metric change thresholds. The system will automatically query your target results and notify you at your desired frequency.

2. Why can't I configure and manage recommendations?

Currently, Xnurta AI provides optimization recommendations based on actual ad operation data, assisting you from different stages and perspectives.

The AI continuously learns from your adoption, rejection, and feedback actions to provide more tailored recommendations or adjust the frequency.

Last modified: 2025-11-04Powered by

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