How to Find Brand Store ID and Page ID
This guide helps you quickly find your Brand Store ID and Page ID directly from Amazon Brand Store URLs. No technical tools are required—just use your browser.
What Are Brand Store ID and Page ID?
Brand Store ID
Identifies your entire Amazon Brand Store (the homepage).
Page ID
Identifies a specific page or tab within your Brand Store (such as a product collection page or campaign page).
These IDs are commonly required when creating Brand Store–based audiences, such as Page View, Page Click, and Video Play.
How to Find the Brand Store ID
Steps
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Open your Amazon Brand Store homepage
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Check the URL in your browser’s address bar
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Locate the value that appears after
/stores/page/ -
That value is your Brand Store ID
Example
https://www.amazon.com/stores/page/D24FDA17-DECF-46BB-AF47-AF4647D2B1F8/Brand Store ID
D24FDA17-DECF-46BB-AF47-AF4647D2B1F8How to Find the Page ID
Each page or tab within a Brand Store has its own unique Page ID.
Steps
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Navigate to the Brand Store page or tab you want to analyze (e.g. “Anker Prime”, “Deals”, “New Arrivals”)
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Check the URL in your browser’s address bar
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Locate the value after
/stores/page/ -
That value is the Page ID for the selected page
Example
https://www.amazon.com/stores/page/2A25B7A1-3EFE-419E-B3A6-3BD8FF119DADPage ID
2A25B7A1-3EFE-419E-B3A6-3BD8FF119DADNotes
Difference Between Store ID and Page ID
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Store ID usually comes from the Brand Store homepage
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Page ID comes from individual sub-pages or tabs within the store
Each Page Has a Unique Page ID
Even within the same Brand Store, different pages will have different Page IDs.
Multiple Page IDs Are Supported
You can add multiple Page IDs when creating an audience.
No Extra Parameters Needed
Only use the ID value shown after
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