DSP Ad Management Overview

1. Introduction

Xnurta’s DSP Ad Management system provides a centralized platform to efficiently manage all aspects of Amazon DSP campaigns — from creating campaigns and assigning creatives to managing audiences and performance reporting. This tool is especially valuable for large-scale advertisers needing streamlined operations, creative management, and performance optimization across multiple campaigns.

2. Key Features Overview

Here’s what you can do within DSP Ad Management:

Feature	Description
Campaign Management	View, create, edit, and batch update campaigns.
Line Item Management	Manage line items, set bids, and control delivery settings.
Creative Association	Bind creatives to line items, preview and manage assets, and control creative status.
Creative Library	Manage all uploaded creatives with preview, edit, copy, and batch functions.
Audience Management	Build, analyze, and assign audiences to campaigns.
Product Report	Analyze product performance and sales impact from DSP ads.

3. When to Use This Feature

This feature is ideal for:

Launching or optimizing DSP campaigns through a structured flow.
Monitoring performance and making real-time adjustments to campaigns.
Managing a high volume of creatives or campaigns through batch tools.

4. Requirements

Supported Regions:

This feature is available in all DSP-enabled locales:

North America: United States, Canada, Mexico, Brazil
Europe & Middle East: UK, Germany, France, Italy, Spain, India, Netherlands, Sweden, Saudi Arabia, UAE, Turkey
APAC: Japan, Australia

Supported Ad Types:

Amazon DSP (Display, Video, Responsive, Mobile App)

Sync Timing from Amazon DSP to Xnurta:

Item	Sync Frequency
Campaign/Line Item setup	Near real-time
Reports	Every 4 hours
Creatives	Every 4 hours
Creative-to-Line Binding	Every 24 hours
Custom Audiences	Every 6 hours
Amazon Audiences	Every 24 hours

How to Launch DSP Campaigns Using Bulk Order Creation

Data Management

Last modified: 2025-04-24Powered by

Outline