Advanced Tool-Rule-based Automation

1. Overview

Automatic rules provide 7 types of automation templates, including bid day parting, budget day parting, targeting rules, activate/pause campaigns, harvest keywords, add negative keywords,and product inventory rule. By simply setting desired goals and trigger conditions, you can achieve fully automated ad operations, reducing repetitive tasks in daily operations and significantly improving operational efficiency.

2. Product Entry Points

Entry Point 1: For Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) ads, the automatic rules entry point is available on the ad campaign detail page(except for product inventory rule). You can perform the following actions on this page:

Enable or disable the automation switch.

Set specific automation rules, save them as custom templates (rules only apply to the current campaign), or directly use existing automation templates.

Entry Point 2: Advanced Tools -> Rule-based automation This page displays all automation rule templates established under the account. You can perform the following actions on this page:

Add, edit, copy, or delete templates.

Associate ad campaigns, and enable or disable automatic rules.

Associating ad campaigns with existing templates will simultaneously enable corresponding automatic rules for those ad campaigns.

Removing ad campaigns from existing templates will simultaneously disable corresponding automatic rules for those ad campaigns.

3. Rule type

3.1 Bid day parting

3.1.1 Function Overview

The bid day parting template allows you to set bid adjustment rules on an hourly basis, covering all 24 hours of the week. You can apply this template to each campaign, and Xnurta will execute your bid adjustments at the beginning of each hour.

3.1.2 Usage Conditions

Applicable Campaign Types: apply to all types of SP, SB, and SD ad campaigns.

Open Sites: No site restrictions.

Functionality Exclusions: Cannot be used simultaneously with AI Copilot and Rank Lock.

Association limit: For each profile, the default limit for associating ad campaigns with automation rules is 300.

3.1.3 Usage Scenarios

With the bid day parting feature, you can control bid adjustments at the hourly level to avoid inefficient spending.

3.1.4 How to Use

Create a bid day parting template: [Rule-based Automation] - [Add new template] - [Bid day parting] to access the settings page.

Enter the template name.

Set Time-Based Bids: Divide each day of the week into 24 hours and choose any time period to set bid adjustment coefficients. The coefficient will increase the bid based on the original bid, serving as the actual bid. For example, if the original bid is $5.00 and the coefficient is 2.00, the actual bid will be $10.00.

You can drag the mouse to select a continuous hour range and bulk set the corresponding bid adjustment coefficients for each hour. For example, if you select the hour range from 4:00 to 17:00 on Tuesday, the system will display a pop-up window for "Modify Bid Adjustment Coefficient". Enter the bid adjustment coefficient, click "Confirm", and the bid adjustment coefficient for the hour range from 4:00 to 17:00 on Tuesday will be successfully modified to 2.20

Save the Template: Click [Save] to complete the creation of the time-based bid adjustment template.

Associate Campaigns: Find the corresponding rule in the automation rule list, click [Associate Campaigns], search or filter the ad campaigns you want to associate, and confirm.

If you remove campaign that has already been associated, the following pop-up window will appear. Choose "Do Not Reset", and the bid adjustments for all targeting in the corresponding campaign will continue to operate at the current values. If you choose "Reset", the bid adjustments for all targeting in the corresponding campaign will be reset to the initial bid adjustments before automation.

Note:

After enabling time-based bid adjustments, the system will use Xnurta' bid as the baseline to ensure the stable operation of the automation system.

Bid adjustments made on Amazon backend or other platforms will be overridden by the automation rules.

3.2 Budget day parting

3.2.1 Overview

The budget day parting template allows you to set daily budgets with granularity of 7 days * 24 hours. You can apply this template to each of your associated campaigns, and Xnurta will execute your set daily budgets starting from each hour. This feature enables you to allocate budgets effectively on an hourly basis, achieving fine-tuned operations.

3.2.2 Usage Conditions

Supported Campaign Types: Only supported for SP and SB

Site Restrictions: No site restrictions apply.

Functionality Exclusions: Cannot be used simultaneously with AI Copilot.

Association limit: For each profile, the default limit for associating ad campaigns with automation rules is 300.

3.2.3 Usage Scenarios

By using budget day parting, you can allocate daily budgets at an hourly level, enhancing operational precision.

3.2.4 How to Use

Access Settings Page: Navigate to "Advanced reporting" > "Rule-based Automation" to create a new template.

Enter Template Name.

Set up a time-partitioned budget. It supports three setting methods based on users' diverse preferences and habits: "Calendar Mode," "Daily," and "Weekly."  Taking "Calendar Mode" as an example,The time is divided into 24 hours for each day of the week. Click on any hour of any day to freely adjust its budget. Setting will adjust the daily budget for the current hour based on the rule.The benchmark values calculated based on the daily budget are all derived from the current daily budgets of campaigns in the Xnurta.

Example: If your ad campaign's daily budget is $100,

Set Fixed Budget: Input $20 to adjust the hourly budget to $20.

Decrease Based on Original Budget (Percentage): Input 20%, which adjusts the hourly budget to $100 * (1-20%) = $80.

Increase Based on Original Budget (Percentage): Input 20%, which adjusts the hourly budget to $100 * (1+20%) = $120.

Decrease Based on Original Budget (Value): Input $20 to adjust the hourly budget to $100 - $20 = $80.

Increase Based on Original Budget (Value): Input $20 to adjust the hourly budget to $100 + $20 = $120.

 

During operation, you can drag the mouse to select a continuous hour range to quickly adjust the budget. For example, if you select Monday to Sunday from 00:00 to 2:00, the system will show an "Edit Budget" popup. Choose the "Budget Adjustment Rule," input the adjustment value (e.g. select "Set Fixed Budget," input $20), and click "OK." This action will successfully adjust the daily budget for Monday to Sunday from 00:00 to 2:00 to $20, and only the budget for the specified time period will be changed, while other time periods will automatically revert to the daily budget manually set for the campaign.

 

If the daily budget is modified in the Xnurta campaign management during this period, at each full hour following the change, the automation process will use the latest daily budget as the basis. However, if the daily budget is altered in the Amazon backend or other third-party platforms during this time, Xnurta will not synchronize these changes, and the automation process will continue to use the currently set daily budget in the Xnurta as the reference.

Taking "Daily" as an example, it supports setting individual budget changes at specific time points. For instance, in the "Per Day" mode, you can configure the budget to be reduced by 90% at 0:00 (midnight) every day.

For time periods that are not specifically set, Xnurta will automatically revert to the current daily budget set for the campaign.

Taking the settings shown in the diagram as an example, if the current daily budget set for the associated campaign is $100.00,the budget will be changed to$10.00 at 0:00 AM on the current day. Starting from 1:00 AM and at each subsequent full hour, the budget will be changed back to $100.00,until it is again changed to$10.00 at 0:00 AM the next day. During this period, if the daily budget is modified in the Xnurta campaign management, the automation process will use the latest daily budget as the basis at each full hour following the change. However, if the daily budget is altered in the Amazon backend or other third-party platforms during this time, Xnurta will not synchronize these changes, and the automation process will continue to use the currently set daily budget in the Xnurta as the reference.

Taking "weekly" as an example, it supports changing the budget at a specific time point on a certain day of the week. For instance, in the "weekly" mode, you can set the budget to increase by 50% at 7:00 PM every Saturday.

For time periods that are not specifically set, Xnurta will automatically revert to the current daily budget set for the campaign.

Using the settings shown in the diagram as an example, if the current daily budget set for the associated advertising campaign is $100.00,the budget will be changed to $150.00 at 7:00 PM on Saturday. At 8:00 on Saturday and at each subsequent full hour,the budget will be reset to $100.00, until it is again increased to $150.00 at 7:00 PM the following Saturday. During this period, if the daily budget is modified in the Xnurta campaign management, the automation process will use the latest daily budget as the basis at each full hour following the change. However, if the daily budget is altered in the Amazon backend or other third-party platforms during this time, Xnurta will not synchronize these changes, and the automation process will continue to use the currently set daily budget in the Xnurta as the reference.

Save the Template: Click "Save" to complete the creation of the template.

Associate Campaigns: Go to the automation rules list page, find the corresponding rule, click the "Associate Campaigns" icon, search or filter campaigns based on conditions, select them, and then click "Confirm" to complete the association. Once associated and submitted, the associated campaigns will automatically enable the current automation rule type.

3.3 Activate/pause campaigns

3.3.1 Overview

The "Activate/pause Campaign" template allows you to set automatic activation times and dates for campaigns, as well as conditions and condition groups for pausing campaigns. You can apply this to your relevant campaigns, and Xnurta will automatically execute the activation or pause actions, saving your operational costs.

3.3.2 Usage Conditions

Supported Campaign Types: All types（SP, SB, SD）

Site Restrictions: No site restrictions apply.

Functionality Exclusions: This feature cannot be used simultaneously with AI Copilot.

Association limit: For each profile, the default limit for associating ad campaigns with automation rules is 300.

3.3.3 Usage Scenarios

By using the Enable/Disable Campaign, you can schedule the activation and pausing of campaigns at specified times and conditions, avoiding ineffective spending.

3.3.4 How to Use

Create Activate/Pause Campaign Template: Click on "Rule-based automation" > "Add new Template" > "Activate/Pause Campaign."

Enter Template Name.

Set Start Time: If you check "Start," you can set the date and time for automatic activation of the campaign. If you only check "Start," frequency settings will not apply, and the campaign will automatically start at the set time.

Set Pause Conditions: If you check "Pause," you can set the conditions and condition groups for pausing the campaign, including:

Data Period: Choose from the past 7 days, 14 days, 30 days, 60 days, or 90 days (excluding today). You can choose to exclude data from the most recent 14 days, 7 days, 3 days, 2 days, or yesterday (to avoid data deviation due to attribution). For example, if the current date is November 23, 2022, and you select "Past 7 days" and exclude "Most recent 3 days," the value date will be from November 16, 2022, to November 19, 2022.

 

Condition Groups: Condition groups are collections of multiple conditions, and different condition groups have an "OR" relationship. Each condition group can have up to 10 conditions, and each rule can have up to 10 condition groups.

 

Conditions: Choose metrics such as impressions, clicks, spend, click-through rate, cost per click, etc. Xnurta provides logical symbols like ≤, , and you can add different conditions as needed. Conditions within a group have an "AND" relationship.

Set Frequency: When selecting corresponding Sundays, the system will perform daily scheduled tasks at around 3 AM local time of the store on those Sundays to evaluate whether the campaigns associated with the Activate/Pause Campaign template meet the pause conditions. If they meet the conditions, they will be automatically paused. However, if the associated time is later than the scheduled task time on the current day, the task will not run for that Sunday and will run in the next cycle. Therefore, checking frequency is necessary for the system to execute condition evaluation tasks.

Click "Save" to complete the template creation.

Associate Campaigns: Go to the automation rules list page, find the corresponding rule, click the "Associate Campaigns" icon, search or filter ad campaigns based on conditions, select them, and then click "Confirm" to complete the association.

3.4 Harvest keywords

3.4.1 Overview

Adding search keywords allows you to set conditions and condition groups to automatically add search keywords as new targeting using your specified matching method and bid when conditions are met.

3.4.2 Usage Conditions

Supported Campaign Types: SP Campaigns and SB Campaigns.

Site Restrictions: No site restrictions apply.

Functionality Exclusions:

If the associated campaign has AI Managed enabled and "AI Automatic Targeting Harvesting" is selected in "More Settings," this feature cannot be used simultaneously.

If the associated campaign has AI Managed enabled but "AI Automatic Targeting Harvesting" is not selected in "More Settings," this automation can be used concurrently.

Association limit: For each profile, the default limit for associating ad campaigns with automation rules is 300.

3.4.3 Usage Scenarios

Manually monitoring changes in search terms is time-consuming. By using the Add Search Keywords feature, you can automatically add search keywords as new targeting when conditions are met, saving operational costs.

3.4.4 How to Use

Create Add Search Keywords Template: Click on "Rule-based Automation" > "Add new Template" > "Harvest Keywords" to enter the Harvest Keywords settings page.

Enter template name.

Select the addition method

"Add all match types to the same adgroup": All selected match types will be simultaneously added to the designated target adgroup.

"Add by match type to adGroups": After selection, you can individually choose the target adgroup for each match type to be added to.

Choose where to add harvested keywords:

Choose the method of "Add all match types to the same adgroup".

Add keywords as targets to all ad groups under the campaign where the search terms are located.

Add keywords as targets to the ad group where the search terms are located.

Add keywords as targets to specified ad groups under specified campaigns; you can add them to multiple ad groups.

 

Select "Add by match type to ad groups"; after checking, you can separately choose the target ad group for each match type to be added to.

 

Set Bidding: You can select "Keyword Bids" and "Product target Bids" and set bids for various targeting methods. The system provides bidding rules such as "Set Fixed Bid," "Based on 7/14/30-day CPC" (adjust bid based on the average CPC over the specified period), "Increase" or "Decrease" bid by a percentage or value, and supports setting bid ranges.

Set Conditions: You can set conditions and condition groups. When conditions are met, the corresponding keywords will be automatically added as new targets. Refer to the explanation for data periods, condition groups, and conditions under "Activate/Pause Campaigns" - "How to Use"

Frequency Settings: Frequency settings determine whether the system executes condition evaluation tasks. For the "Add Search Keywords" conditions and condition groups, the system will perform daily scheduled tasks on the selected days of the week (around 3 AM in the store's time zone) to evaluate whether any keywords meet the "Add Keywords" conditions. Keywords that meet the conditions will be operated according to the bidding set in Step Five, serving as new keyword target or product target for the campaign or ad group. Similarly, if the time of the associated ad campaign or ad group is later than the scheduled task time on the current day, the task will run on the next scheduled day.

Click "Save" to complete the creation of the "Harvest Keywords" template.

Associate Campaigns: Go to the automation rules list page, find the corresponding rule, click the "Associate Campaigns" icon, search or filter ad campaigns based on conditions, select them, then click "Confirm" to complete the association.

3.5 Add negative keywords

3.5.1 Overview

Adding negative keywords supports setting conditions and condition groups to automatically add keywords as new negative keywords when set conditions are met.

3.5.2 Usage Conditions

Supported Campaign Types: SP Automatic Campaigns, SP Manual Campaigns with Keyword Targeting, and SB Campaigns.

Site Restrictions: No site restrictions apply.

Functionality Exclusions: Cannot be enabled simultaneously with AI Copilot.

Association limit: For each profile, the default limit for associating ad campaigns with automation rules is 300.

3.5.3 Usage Scenarios

Manually monitoring changes in keywords is time-consuming. By using the Add Negative Keywords feature, you can automatically add keywords as new negative keywords when conditions are met, saving operational costs.

3.5.4 How to Use

Create Template: Click on "Rule-based Automation" > "Add new template" > "Add Negative Keywords" to enter the settings page.

Enter Template Name.

Choose Where to Apply the Add Negative Keywords Template:

Add search keywords as negative targets to all ad groups under the campaign where the keywords are located.

Add keywords as negative targets to the ad group where the keywords are located.

Add keywords as negative targets to specific ad groups under specified campaigns; you can add them to multiple ad groups.

Choose Matching Method: You can select "Exact Negative" or "Phrase Negative" as the matching method for qualifying negative keywords.

Set Conditions and Condition Groups: Set conditions and condition groups. When conditions are met, the corresponding keywords will be automatically added as new negative keywords. Refer to the explanation for data periods, condition groups, and conditions under "Activate/Pause Campaigns" - "How to Use"

Frequency Settings: Frequency settings determine whether the system executes condition evaluation tasks. For the "Add Negative Keywords" conditions and condition groups, the system will perform daily scheduled tasks on the selected days of the week (around 3 AM in the store's time zone) to evaluate whether search keywords meet the "Add Negative Keywords" conditions. Keywords that meet the conditions will be operated according to the matching method set in Step Five and will be added as new negative keywords for the campaign or ad group. Similarly, if the time of the associated campaign or ad group is later than the scheduled task time on the current day, but "Next Day" is selected, the task will run the next day to evaluate conditions.

Click "Save" to complete the creation of the "Add Negative Keywords" template.

Associate Campaigns: Go to the automation rules list page, find the corresponding rule, click the "Associate Campaigns" icon, search or filter campaigns based on conditions, select them, then click "Confirm" to complete the association.

3.6 Targeting rules

3.6.1 Overview

Targeting rules allow for automated adjustments and pausing of targets based on conditions. The execution scope includes targeting that has been enabled for delivery.

3.6.2 Usage Conditions

Supported Campaign Types: SP, SB, and SD

Site Restrictions: No site restrictions apply.

Functionality Exclusions:

When both "Bid day parting" and "Targeting Rules" are enabled for an ad campaign, "Targeting Rules" take priority.

Cannot be enabled simultaneously with the "Lock Ranking" feature.

Cannot be enabled simultaneously with AI Copilot.

Association limit: For each profile, the default limit for associating ad campaigns with automation rules is 300.

3.6.3 Usage Scenarios

Manually monitoring changes in targeting can be time-consuming. Using targeting rules, you can automatically pause, increase, or decrease bids, and set bid amounts based on conditions.

3.6.4 How to Use

Create Targeting Rules Template: Go to "Rule-based Automation" > "Add new Template" > "Targeting Rules" to access the targeting rules settings page.

Enter Template Name.

Set Applicable Objects: once set, these cannot be changed. Options include:

Associated campaigns: All targets under this campaign that meets the rule criteria will be affected.

 

Specified ad groups under associated campaigns: You can select multiple ad groups under the current campaign, and all targets under these groups that meet the rule criteria will be affected.

 

Specified targets under associated campaigns: You can select specific targets under the current campaign, and only the selected targets that meet the rule criteria will be affected.

Set Rules

Add rules based on conditions and condition groups. Rule types include "Pause Delivery," "Increase Bid," "Decrease Bid," and "Set Bid." The system defaults to adding an "Increase Bid" rule as Rule 1, which can be deleted after adding other rules. The system supports setting the range of data indicators, i.e., maximum values. The maximum number of rules per template is 10.

Rule Quick Actions: For each rule, you can perform actions such as creating a new rule of the same type, copying the current rule, deleting the current rule, and collapsing the rule.

Rule Ordering: Customize the rule priority. If multiple rules are set and an object falls under multiple rules, the system will execute the rule with the highest priority. Click "Sort" to drag and customize the order from high to low priority.

Frequency Settings: Frequency settings determine whether the system executes condition evaluation tasks. For targeting rules and condition groups, the system will perform daily scheduled tasks on the selected days of the week (around 3 AM for SP, SB store time) to evaluate whether targeting meets the targeting rule's conditions. Targets that meet the conditions will be adjusted according to the highest-priority rule. If the ad campaign or ad group's time is later than the scheduled task time on the current day but "Next Day" is selected, the task will run the next day to evaluate conditions.

Save Template: Click "Save" to create the targeting rules template.

Associate Campaigns: Go to the automation rules list page, find the corresponding rule, click the "Associate Campaigns" icon, select ad campaigns, ad groups, and targeting, then click "Confirm" to complete the association. Once associated, the ad campaigns with the associated target will automatically enable the switch for this type of automation rule.

3.7 Product inventory rules

3.7.1  Overview

3.7.3  Usage Conditions

• Supported Campaign Types: All SP、SD campaigns
• Supported marketplace: US, CA, MX, BR, SG, UK, GE, ES, IT, NL, IN and seller that have authorized SP-API.
• Association limit: A single template can be associated with up to 200 products for automation rule execution by default; for each profile, the default limit for associating products with automation rules is 400.
• Incompatible with AI Copilot: If both the inventory automation rule and AI management are enabled for the same campaign, the inventory automation rule will ignore the campaigns already managed by AI when executed. 

3.7.4 How to use

2. Set Execution Strategy

For products meeting the set conditions, the 'Pause Promoted Product' action will be executed. Optionally, enable 'Pause All Variants': When a product meets the pausing condition, all variants under the same parent ASIN will also be paused.

Enable 'Automatically Resume Promoted Product': When a product no longer meets the conditions for pausing, it will automatically resume. Optionally, enable 'Resume All Variants': When the product no longer meets the pausing condition and the promotion is resumed, all variants under the same parent ASIN will also be resumed.

Select daily, weekly, or monthly execution. Xnurta will execute on the selected day at 3:00 AM local store time. 

4. Associate Products

3.8 Budget rules

Function Introduction

Set up automated rules to modify the budget settings regularly. You can also supplement or reduce the budget in a timely manner according to the real-time performance of the campaign on the same day.

Typical Scenarios

• Use the scheduled budget modification function to set a lower initial budget during the early morning hours of the day and a higher initial budget during peak hours

• During the peak period, the budget strategy based on the real-time performance of the day is superimposed. When the budget utilization rate is high and the campaign performance is good, the budget can be supplemented in time; for the advertising activities with a relatively generous initial budget, if the campaign performance is not good on the same day, the maximum budget will be reduced in time

Scope of Support

• It is applicable to all types of stores, including sellers and vendors
• Applicable all campaign types

Quantity Limit

• Each store can be associated with a maximum of 300 advertising campaigns of the "Budget Rule" rule type by default

Functional Limitations

• It cannot be enabled at the same time as the "Budget Dayparting" rule in the automation rule
• Cannot be enabled at the same time as the "Lock Ranking" function
• Only one budget rule can be associated with the same campaign
• Cannot be enabled at the same time as AI hosting

Functional Distinction

• The difference between the timing change budget strategy in the "Budget Rules" and the "Budget Dayparting" rule is illustrated by an example; assuming that the campaign is within Xnurta, the daily budget is set to $10, and the final budget execution results in different rules are as follows

Rule Type	Strategy Settings	Execution results	Features
Budget Rules	Customize the timing strategy and set it as follows Set the campaign daily budget to $1 at 0:00 every day Set the campaign daily budget to $10 at 2:00 every day At 4:00 every day, increase by 30% based on the campaign daily budget	Daily 0:00 budget: $1 Daily Budget: $1 Daily 2 o'clock budget: $10 Daily 3 o'clock budget: $10 Daily 4:00 Budget: $13 Budget from 5:00 to 23:00 every day: $13	At the time point when the strategy is not set, the budget value of the nearest setting time point shall be used, and it will not be restored to the current daily budget of the campaign
Budget Dayparting	Set the campaign daily budget to $1 at 0:00 every day Set the campaign daily budget to $10 at 2:00 every day At 4:00 every day, increase by 30% based on the campaign daily budget	Daily 0:00 budget: $1 Daily Budget at 1:00: $10 Daily 2 o'clock budget: $10 Daily 3 o'clock budget: $10 Daily 4:00 Budget: $13 Budget from 5:00 to 23:00 every day: $10	At the time point when the strategy is not set, it will be restored to the current daily budget of the campaign

• Conclusion
  • For campaigns that have the same initial budget requirements during multiple consecutive periods (such as peak/off - peak periods) of a day and wish to gradually increase/decrease the initial budget by stage, it is recommended to use the "Budget Rules".
  • For campaigns where budget adjustments are only made for certain time periods (such as an hour) and the daily budget is used for other time periods, it is recommended to use the "Budget Dayparting".

How to use

1. Create Rule Template

2. Click New Template and select Budget Rules

3. Enter the template name

4. Timed Budget Changes

• Do not set a timing strategy. Apply the daily budget value currently set for the campaign throughout the day as the benchmark budget; the strategy for changing the budget based on performance will be calculated and executed based on the daily budget value currently set for the campaign

• Customize the timing strategy, and set the budget to the specified value at x o'clock every day
  • Optional time period, every hour on the hour, there are 0-23 points to choose from, up to 24 strategies can be added at the same time
  • Optional execution operations: increase the budget based on the campaign daily budget, reduce the budget based on the campaign daily budget, and set the campaign daily budget
  • You can set the maximum and minimum budget values for the execution of the budget strategy. The upper and lower limits of the budget only apply to this strategy type.

5. Strategy setting based on real-time data of the day

• Add Strategy: Strategies can be set based on conditions and condition groups. The types of strategies to be added include [Increase budget based on campaign daily budget], [Decrease budget based on campaign daily budget], and [Set campaign daily budget]. The maximum number of strategies that can be set in the same template is 10.
• Quick operations for strategies: For each rule, you can create a new strategy of the same type, copy the current strategy, delete the current strategy, or collapse the strategy settings.
• Policy Sorting: Customize the priority of rules. When multiple rules are set, if an object hits multiple rules, the system will only execute the rule with the highest priority. Drag to customize the sorting. From high to low is the priority of the rule execution order.
• Data Cycle: Activity Day
• Condition group: A condition group is a collection of multiple conditions. Different condition groups are in an [OR] relationship, while multiple conditions within the same condition group are in an [AND] relationship. Each condition group can have a maximum of 10 conditions, and each rule can have a maximum of 10 condition groups.
• Conditions:
  • You can choose conventional indicators such as exposure, clicks, cost, click through rate, cost per click, etc. Xnurta provides logical symbols such as ≤, <, =, ≥, >
  • Provide a special condition for this rule, the budget utilization rate. The budget utilization rate = cost / daily budget. The daily budget is the latest value at each execution, and the cost is the data of the day. The logical symbol ≥ can be selected

6. Execution Frequency Setting

Set the strategy for the scheduled budget change . The execution frequency is fixed at "daily" and cannot be changed;

Set the strategy based on the real - time data of the day . The user can add multiple time periods to be executed. The system will detect once every 30 minutes at the start time of the time period selected by the user, and change the daily budget of the advertising campaign according to the execution operation ;

7. Custom Settings

In the strategy based on the real-time data of the day, the user can callback the budget to the specified value after the end of the day. If the budget change to be executed at 0:00 has been set in the timing change strategy, the callback cannot be set in the execution frequency setting of the strategy based on the real-time data of the day;

8. Submit and save, the template is created successfully

9. Associated Campaigns

Associate ad campaigns. Go to the automated rules list page, find the corresponding rule, select the [Associate Campaign] icon, and enter the campaign association page. You can filter or search for campaigns according to the conditions, check the boxes and click [OK] to complete the association.

 

3.9 Placement Rules (Beta, visible only to authorized customers)

1. Function Overview

Placement rule can automatically adjust the price of ad slots according to conditions.

2. Usage Conditions

Supported campaign types: SP/SB

Open sites: no site restrictions;

Function mutual exclusion:

cannot be enabled simultaneously with the lock ranking feature;

cannot be enabled simultaneously with intelligent hosting;

Association Limit: For each store, the default upper limit of advertising campaigns that can be associated with automated rule execution is 300.

3. How to Use

Step 1: Create a new placement rule template. Click [Automation Rule] - [New Template] - [Select Store] to enter the settings page, and select the rule type "Placement rule".

Step 2: Enter the template name.

Step 3: Set the ad type. After successful creation, associated campaigns can only select the corresponding ad type

Step 4: Set rule.

Add Rule: Strategies can be set based on conditions and condition groups. The types of strategies to be added include ["Increase bidding ratio of specified placement"], ["Decrease bidding ratio of specified placement"], ["Set bidding ratio of specified placement"], and ["Simultaneously adjust bidding ratio of all placements"]. In the condition group, a specified placement can be set as the target. Within the same template, the maximum number of rule settings is 10;

Quick operations for strategies: For each rule, the operations you can perform include creating a new rule of the same type, copying the current rule, deleting the current rule, and collapsing the rule.

Policy sorting: Customize rule priority. When multiple rules are set, if an object matches multiple rules, Xnurta only executes the rule with the highest priority. Drag to customize the sorting order, where the order from high to low represents the priority of rule execution.

Strategy calculation bidding principle

Operation	Calculation Logic	Upper and lower limit settings (optional)	Final Value
Only increase the bid proportion of the target placement	The original placement bidding was set at 55%, and increased by 10%  Final result =55%+（55%*10%）=61%	Maximum Value	The final result is greater than the maximum value, so the maximum value is taken
Only reduce the bid proportion of the target placement	The original placement bidding was set at 55%, with a reduction of 10%  Final result =55%-（55%*10%）=50%	Minimum Value	The final result is less than the minimum value, so the minimum value is taken
Set the bid proportion of the object ad slot to a fixed value	The original placement bid was set to 100%, and the placement bid ratio was set to 50%  Final result = 50%	/
Simultaneously adjust the bidding ratio of all placements Increase the bidding ratio	The original placement bidding was set at 55%, and increased by 10%  Final result =55%+（55%*10%）=61%	Maximum Value	The final result is greater than the maximum value, so the maximum value is taken
Simultaneously adjust the bidding ratio of all placements Reduce the bidding ratio	The original placement bidding was set at 55%, with a reduction of 10%  Final result =55%-（55%*10%）=50%	Minimum Value	The final result is less than the minimum value, so the minimum value is taken
Simultaneously adjust the bidding ratio of all placements Set the bid ratio to a fixed value	The original placement bid was set to 100%, and the placement bid ratio was set to 50%  Final result = 50%	/
Simultaneously adjust the bidding ratio of all placements Do not adjust	The original placement bidding is set to 55%  The final result remains at 55%	/

Step 5: Frequency Settings. Supports execution on a daily, weekly (X), or monthly (Nth day) basis. Specific execution time points need to be set, with the option to choose any whole hour between 0 and 23 for execution.

Step 6: Save the template. Click [Save] to complete the creation of the [Placement rule] template.

Step 7: Associate campaigns. Navigate to the automated rules list page, find the corresponding rule, select the [Associate campaign] icon, and enter the campaign association page. You can filter or search for campaigns based on conditions, check the boxes, and click [OK] to complete the association. Then associate the template and confirm the submission.

3.10 Campaign activation/pausing _New(Beta, visible only to authorized customers)

3.10.1 Function Introduction

Through automated rule settings, the status of campaigns can be modified at regular intervals, and it can also be changed based on the advertising performance of the historical cycle of the campaign

3.10.2 Typical scenario

• The seller needs to change the status of the campaign at a fixed time. This change is a cyclic operation, such as opening at 0:00 every Thursday and closing at 23:00 every Friday
• For special strategies or major promotions, there are designated campaigns that need to be scheduled to start and end at specific times and locations. This change is a one-time operation, such as starting an advertising campaign at 0:00 on December 8, 2025.
• Pause campaigns that have performed poorly over a period of time

3.10.3 Scope of Support

• Unlimited store type, both seller and vendor can use
• Applies to all campaign types (SP, SB, SD)

3.10.4 Quantity Limit

Each store, by default, can be associated with a maximum of 300 ad campaigns of the "Campaign activation/pausing (New)" rule type

3.10.5 Functional Limitations

• cannot be enabled simultaneously with the "Lock Ranking" feature
• For the same campaign, only one rule of the same type can be associated. The current rule type cannot be enabled simultaneously with the existing "Campaign activation/pausing" in the automation rules.
• cannot be enabled simultaneously with AI managed group

3.10.6 How to Use

Step 1: Click on "New Template" and select the target store

Step 2: Select the template type as "Campaign activation/pausing (New)" and enter the template name

Step 3: Regularly change the status of campaigns

• If no timing strategy is set, apply the current status of campaign. If the campaign has been paused at the execution time point, the performance-based adjustment strategy will no longer be continued. If the campaign has been launched at the execution time point, the performance-based adjustment strategy will be executed. If the strategy conditions are met, the campaign will be paused.
• Custom timing strategies can be used to start or pause campaigns at specified time points. If the campaign has been paused at the execution time point, the performance-adjusted strategy will no longer be executed. If the campaign has been started at the execution time point, the performance-adjusted strategy will be executed. If the policy conditions are met, the campaign will be paused.

• Optional frequency settings: daily, weekly, no recurrence
  • The frequency is set to daily, with optional time slots available at the top of each hour, ranging from 0 to 23 o'clock, and up to 23 strategies can be added simultaneously
  • The frequency is set to weekly, with the option to select week X, totaling 7 days. Time slots can be individually selected, with each hour on the hour, offering a choice of 0-23 hours, and up to 23 strategies can be added simultaneously.
  • The frequency is set to non-recurring, allowing selection of a specific date, any day within the next 1 year (including the current day), and time slots. Each hour on the hour is available, with a total of 0 - 23 hours to choose from. Each rule can add up to 20 strategies for future times simultaneously. Expired strategies will be retained, but the maximum number of strategies for a non-recurring rule is 100.
• Optional actions: pause campaign, activate campaign

Step 4: Strategy setting based on historical performance

• Add Strategy: Strategies can be set based on conditions and condition groups. The types of strategies to be added include [Pause campaign]. Within the same template, the maximum number of strategy settings is 10;
• Quick Operations for Strategies: For each rule, the operations you can perform include creating a new strategy of the same type, copying the current strategy, deleting the current strategy, and collapsing the strategy settings;
• Policy Sorting: Customize rule priority. When multiple rules are set, if an object matches multiple rules, the system only executes the rule with the highest priority. Drag to customize the sorting, where the order from high to low represents the priority of rule execution.
• Data period: Customizable, optional forward time range and exclusion time range.
  • Positive time ranges include: yesterday, last 3 days, last 7 days, last 14 days, last 30 days, last 60 days, last 90 days
  • Excluded time ranges include: yesterday, last 2 days, last 3 days, last 7 days, last 14 days
  • If you choose "Last 7 days, excluding the most recent 2 days", it means selecting data within the time range of the last 5 days
• Condition Group: A condition group is a collection of multiple conditions. Different condition groups are in an [OR] relationship, while multiple conditions within the same condition group are in an [AND] relationship. Each condition group can have a maximum of 10 conditions, and each rule can have a maximum of 10 condition groups;
• Conditions: Optional exposure, clicks, cost, click-through rate, cost per click and other common metrics, Xnurta provides logical symbols such as ≤, <, =, ≥, >
• Frequency setting, options include daily, weekly, monthly
  • Select weekly, with options from Monday to Sunday. Each of the 7 days per week is an independent enumerated value, and multiple selections are allowed
  • Select monthly, with available dates from the 1st to the 31st, where each day of the month is an independent enumerated value and multiple selections are allowed

Step 5: Submit and save, successfully create the template

 

4. Template list operations

Create automated rule templates

Click the "Add automation rule" button.

 

Select target stores: Choose one or more stores for which templates need to be created, with a maximum of 15 stores selectable simultaneously.

Enter the creation page, go to the rule list page on the left, aggregate all automated rule templates by store dimension, click on the specified template, and then you can edit and configure the template content on the settings page on the right.

Quick operations for store levels in the left list Add: Add a new template under the current store Remove: Remove all templates of the current store from the list

Quick operations for the left list template level Copy: Under the current store, follow the settings of the current rule to copy a new template of the same type of rule. Remove: Remove this template from the list.

Manually switch rule types, all rule types include: Bid dayparting , Budget dayparting, Targeting rules, Campaign activation/pausing, Keyword harvesting, Keyword negation, Budget rules,Inventory rules.

Set rules, referring to the above setting instructions for each rule type in this step.

After confirming the configuration, click Confirm, submit the creation of the automated rule template in batch, and complete the creation.

The number of templates created in a single batch shall not exceed 15 (the total number across all stores and all rule types), and the maximum number of templates that can be created simultaneously for a single store is 5.

For existing rules, perform operations such as enabling, disabling, editing, duplicating, and deleting.

1. Enabling/Disabling Rules

The execution status of automation rules for all campaigns currently bound to a rule template will follow the status changes of the rule template.

The targeting rule template for SD ad types does not support enabling or disabling operations. To turn off the automation rules, please remove the associated campaigns.

Perform batch enabling or disabling operations for multiple rules.

The number of templates subjected to batch operations simultaneously must be fewer than 25 (this total applies to all templates regardless of rule type).

The total number of campaigns associated with the templates being operated on simultaneously must not exceed 500 (this refers to the aggregate count of campaigns linked to templates where the associated objects are campaigns).

The targeting rule template for SD ad types does not support batch operations.

2. copy automation rule templates

In the list of automation rule templates, find the single template you need to copy. In the action bar of that template, click the "Copy" button. Alternatively, in the list of automation rule templates, check the boxes to select multiple templates you need to copy simultaneously, click the batch operation button above the list, and select the "Copy" option.
Select target stores: On the pop-up store selection interface, check one or more stores that need to be copied to the target.
Enter the template creation page, where you can manually modify the existing configuration, and click Confirm to complete the duplication.

The number of templates created in a single batch shall not exceed 15 (the total number across all stores and all rule types), and the maximum number of templates that can be created simultaneously for a single store is 5.

3. Edit automation rule templates

In the list of automation rule templates, find the single template that needs to be copied. In the action bar of that template, click the "Copy" button. Alternatively, in the list of automation rule templates, select the checkboxes to select multiple templates that need to be edited simultaneously, click the batch operation button above the list, and select the "Edit" option.
Enter the editing interface: Enter the batch editing interface to uniformly modify template configurations
After confirming the edited content, click Confirm to complete the batch update of multiple templates.

The number of templates edited in a single batch does not exceed 15 (total for all stores and all rule types)

4. Search and filter

Support searching for rule template names and filtering by rule type, rule status, and the advertising portfolio to which the associated campaigns belong.

5. Log

You can view the operational logs for your campaign at the ad campaign page level. Select "Automation" under "Object Type" to access all the execution logs for automation under this campaign.

6. Hourly data reference

We provide historical time-based data for your campaign over a certain period for your reference. Based on this data, you can set up two types of rules: 'Bid day parting' and 'Budget day parting.' You can choose any metric to view a heatmap and select three metrics to view a line chart. Additionally, Xnurta supports enabling the 'Use Recommended Configuration' feature. This means the system will calculate recommended bids for each hour based on recent sales data and performance, including today's data. By toggling the switch, you can use the recommended configuration, which will automatically fill in the recommended values in the rule settings above.

Time-based data is displayed specifically for individual campaigns, so the reference to time-based data is only available on the details page of each campaign.

 

You can save the automated rules used to start ad campaigns as templates and apply them to the current campaign

7. FAQ

What happens when I delete an automation rule template?

When you delete an automation rule template, all campaigns will be disassociated from the current template, and the switch for this automation rule will be turned off. For bid dayparting when deleting, you'll be prompted to choose whether to reset the bids to the values before the automation rule was applied or to continue running with the current values. For budget dayparting, they will run based on the daily budget values set for the campaigns within Xnurta.

If I change the daily budget of the campaign in the Xnurta backend while having an active time-based budget, how does the daily budget of the ad campaign adjust?

In this case, when the budget dayparting for the most recent hour is executed in Xnurta, it will use the current daily budget set for the campaign within Xnurta as the original budget and then carry out the adjustment according to the rule settings.

If I change the daily budget of the campaign in the Amazon backend while having an active time-based budget, how does the daily budget of the campaign adjust?

After applying budget dayparting, if you need to manually adjust the budget, you can only do so in Xnurta. Any budget adjustment operations performed in the Amazon backend or other third-party systems will be overwritten by the automation execution result of the current time period in Xnurta.

If I have an ad campaign running a time-based budget and choose to disable the budget day parting, what value will the daily budget of the campaign continue to run with?

When you turn off the budget dayparting, the daily budget set for the campaign will be restored, and it will remain unchanged in the absence of further manual operations.

How do the budget dayparting and the targeting rule operate when both are enabled simultaneously?

1. The targeting rule adjusts the bid for targeting based on its performance. If maximum/minimum values are set, the adjusted bid will be subject to these upper and lower limits. The increased bid will not exceed the maximum value, and the decreased bid will not fall below the minimum value. The targeting rule is executed once a day at 3 a.m. in the store's local time.

2. Bid dayparting calculates the current hour's bid by multiplying the customer-set base bid by a coefficient for each hour. The final bid is subject to Amazon's official bid upper and lower limits. For example, in the US, the bid range for SP ad campaigns is $0.02-$1000, and customers are not allowed to set custom upper and lower limits for bids.

3. When both rules are enabled simultaneously, the targeting rule takes precedence. That is, at 3 a.m. in the store's local time, only the base bid is modified according to the strategy result of the targeting rule. The bid dayparting is skipped at 3 a.m. and resumes execution at 4 a.m. At 4 a.m., the adjustment is carried out based on the base bid modified by the targeting rule at 3 a.m. and according to the rule settings.

Here's an example: Suppose the targeting rule meets the strategy conditions and requires a 20% increase in the bid, with a maximum bid set at $5.\; Meanwhile,the\; coefficients\; for\; bid\; dayparting\; are\; all\; 0.01,and\; the\; current\; base\; bid\; for\; the\; targeting\; is\; 4.50.$

The bid changes for the targeting between 2 - 4 a.m. are as follows:
At 2 a.m., it is adjusted by the bid dayparting to $0.05(calaulated\; by\; multiplying\; the\; base\; bid\; of$4.50 by the coefficient of 0.01, rounded to two decimal places).
At 3 a.m., it is adjusted by the targeting rule to 5(20% increase from 4.50 would the oretically adjust the bid to 5.40, but it is subject to the maximum value set by the customer. Therefore, the final bid will be modified to $5.).
At 4 a.m., it is adjusted by the time-based bid adjustment to 0.05(calaulated by multiplying the base bid of 5 by the coefficient of 0.01).

I want to automate settings for similar targets, but there are too many, and I don't want to select them one by one. Is there a quick way to do this?

There are the following methods supported when editing rules and customizing conditions:

Define effective targets based on matching methods, with the ability to select multiple matching methods. After selecting and associating ad campaigns (either selected campaigns, ad groups, or targeting), the rule will only apply to the associated range and matching methods.

Define effective targets based on keyword content (applicable only to keyword targeting). You can enter multiple keywords. After saving and associating campaigns (either selected ad campaigns, ad groups, or targeting), the rule will only apply to keywords that exactly match the entered content. For example, if your ad campaign targeting includes "Christmas," "Christmas Tree," and "Xmas," and you set the keyword in the conditions as "Christmas," then it will only apply to "Christmas," and "Christmas Tree" and "Xmas" will not be affected.

 

How does budget rule work when both "Schedule budget changes" and "Strategies based on real-time data" are enabled?

Change the budget regularly. At the specified time point, change the daily budget of the advertising campaign to the target value. It can be compatible with the strategy of changing the budget according to performance. The strategy of changing the budget according to performance will be calculated and executed based on the final execution result of the strategy of changing the budget regularly.

Suppose a US store, the advertising campaign is within Xnurta, and the daily budget is set at $10

Strategy Type	Strategy Settings	Execution results
Schedule budget changes	Customize the timing strategy and set it as follows Set the campaign daily budget to $1 at 0:00 every day Set the campaign daily budget to $10 at 8:00 every day At 14:00 every day, increase by 30% based on the campaign daily budget At 22:00 every day, based on the campaign daily budget, reduce by 30%	Daily 0:00 budget: $1 Budget per day: $10 Daily budget at 14:00: $13 Daily budget at 22:00: $7   At the time point when the strategy is not set, the budget value of the last execution of the change budget is used
Strategy based on real-time data on the day	Every 30 minutes from 7:00 to 9:00 Meet the condition, i.e., increase by 5% based on the current budget	7:30 meets the condition, change the budget to $1.5 At 8:00, the condition is met, and the budget is changed to $10.5 (because the budget is changed to 10 at 8 o'clock in the scheduled budget change, and 5% is added on this basis) 8:30 meets the condition, change the budget to $11.03 9:00 meets the condition, change the budget to $11.58

 

If I set the maximum/minimum budget in the strategy settings, what impact will it have on the final budget change?

In the strategy setting strategy, the maximum value set only takes effect on the two operation types , "Increase based on the campaign daily budget (percentage)" and "Increase based on the campaign daily budget (value)". If the current budget of the campaign already exceeds the upper limit, the changed budget will also be affected by the upper limit;

In the strategy setting strategy, the minimum value set only takes effect on the two operation types,"Reduce based on the campaign daily budget (percentage)" and "Reduce based on the campaign daily budget (value)". If the current budget of the campaign already lower than the lower limit, the changed budget will also be affected by the lower limit;

If the operation type is "Set the campaign daily budget to", it will not be affected by the upper and lower limits, and the budget after the change will be the set budget value;

campaign daily budget	Strategy Settings	Upper and lower limits	Execution Result
$80	Set the campaign daily budget to $100 at 9:00 every day At 14:00, increase by 30% based on the campaign daily budget	Set the maximum value to $50	Daily Budget at 9:00: $100 Daily Budget at 14:00: $50
$2	Set the campaign daily budget to $100 at 9:00 every day At 14:00, reduced by 30% based on the campaign daily budget	Set the minimum value to $5	Daily Budget at 9:00: $100 Daily Budget at 14:00: $5

 

 

Can I manually modify the budget after enabling the budget rule?

After the campaign starts the budget rule, all execution operations based on the campaign's daily budget shall be subject to the campaign's daily budget in the Xnurta. If you want to modify the daily budget, please operate in the Xnurta. If you modify the budget in the Amazon background, this budget value will not be synchronized to Xnurta, and it will be overwritten by the execution result of Xnurta's automation rules at the next execution time point of the automation rules.

 

Does pausing a rule template equate to removing campaigns?

Turning off the template switch only pauses the automated execution and does not remove the campaigns already associated with the template from the list. To remove campaigns, you still need to manually operate by entering the list of campaigns associated with the template.

When will the budget and bidding be restored after turning off the automation rule switch?

After turning off the automation rules, the rule types that will reset the budget include "Budget rules" and "Budget dayparting " while the rule type that will reset the bidding is "Bid dayparting" You can turn off the automation rule switch in the following ways. The budget and bidding will be reset when the automation rule is turned off, and subsequent automation will not be executed.

Entry Point	Description	Screenshot
Rule template list	Turning off the rule template switch is equivalent to turning off the automation rules for all campaigns associated with the template.
Automation module on campaign details page	Turning off the rule switch is equivalent to turning off the automation rules for the current campaign. If the campaign is associated with an automated rule template, it will also be removed from the template simultaneously.

Can I pause the automation execution for only some  campaigns associated with the same template?

Yes, if you need to turn off the automation rules for specific campaigns, you need to select the corresponding campaigns in campaign management and perform a batch removal operation. However, please note that these campaigns will subsequently be unbound from the template. To re-enable automation, you need to bind them to the automation rules again.