Audience Template

Author: Kadence Leung 

Last Update：2026/02/18

Introduction

Audience Templates help you launch high-performance AMC audiences in minutes using pre-built configurations aligned with industry-standard campaign goals. Instead of starting from scratch, you can deploy proven logic that connects your marketing objectives directly to your Sponsored Ads or Amazon DSP accounts.

Templates are strategically organized by funnel stage—from top-of-funnel awareness to long-term loyalty. This allows you to pick a strategy that matches your shoppers' current journey and push that audience to your delivery platforms with just a few clicks.

This feature can answer questions like:

• Which proven audience tactic best fits my current ROAS or NTB goal?

• How can I target shoppers based on where they are in the funnel (Awareness → Retention)?

• What are the most effective ways to use my DSP or Sponsored Ads data for retargeting?

• How do I build a high-intent "seed" audience for lookalike expansion without complex query writing?

Who Needs Audience Templates?

Audience Templates act as a strategic bridge for advertisers who know what they want to achieve but want to skip the technical complexity of building AMC logic from zero. This feature is ideal for:

• Efficiency-Focused Teams: You want to deploy "standard" tactics (like cart recovery or purchaser win-backs) across multiple accounts quickly and consistently.

• Strategic Explorers: You have a clear goal—like "increasing customer lifetime value"—and want to explore proven, data-driven methods to translate that goal into a targetable audience.

• New AMC Users: You are transitioning to AMC-based targeting and want to utilize expert-vetted setups that are known to drive performance.

• Growth Hackers: You need to rapidly test different funnel stages (Acquisition vs. Retention) to see where your media spend is most effective.

Operational Guide: How to Use It

Step 1: Navigate to AMC Hub → Audience Hub. Browse the featured templates at the top or click Go to View for the full library.

Step 2: Use the Data Source dropdown to filter by available datasets, such as DSP data, Sponsored Ads data, or 5-year purchase data.

Step 3: Toggle "Add to main page" for your "go-to" tactics to pin them to your dashboard for one-click access in the future.

Strategic Framework: Matching Goals to Templates

To maximize efficiency, select your template based on your primary marketing objective and the KPIs you are currently optimizing for.