Author: Kadence Leung
Last Update：2026/02/18
Introduction
Acquire New Shoppers audience templates help you reach net-new audiences—shoppers who are in-market or browsing relevant categories but have not purchased from your brand yet. These templates prioritize New-to-Brand (NTB) growth as the primary north star, allowing you to scale beyond your existing customer base.
By focusing on shoppers search intent, and Xnurta-exclusive affinity signals, these templates allow you to feed the top of your funnel with high-potential shoppers who are currently unexposed to your brand.
Who needs this?
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Expanding Beyond Retargeting: Use these templates when your retargeting pools are exhausted and you need to find new demand.
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Product or Category Launches: Ideal for generating fresh awareness when entering a new market where you have no historical customer data.
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Driving NTB Sales: Specifically designed to capture competitor and category interest to grow your brand's market share.
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Cold Prospecting: Use these proven setups to start acquisition campaigns without the trial-and-error of building audiences from scratch.
Template Guide: Goals & Strategic Setup
| Audience Template | Goal | Best Practice | Tips |
|---|---|---|---|
Search Intent Audience (SA-only) |
Capture competitor and category searchers. | Lookback: 14–30 days. Use Exclude Order to keep the audience acquisition-focused | Best for competitor conquesting. Target those showing intent but no loyalty yet. |
Ad Exposure Audience (SA or DSP) |
Re-engage unclicked impressions. | Lookback: 30–60 days. Use frequency thresholds (e.g., ≥3 impressions) if volume is too broad | Perfect for sequential messaging: Move users from "Awareness" to "Consideration." |
Seasonal Deal Shoppers |
Target promo-hunters during events. | Lookback: 7–21 days during deal windows (Prime Day, holiday, tentpoles) | Activate this only during high-traffic sales windows to capture deal-seeking traffic. |
ASI High-Affinity Shopper (Xnurta Exclusive)(Audience Segment Insight) |
Incremental acquisition of net-new users. | Start with Top 5–10% affinity threshold for a tighter audience; broaden only if scale is needed |
Xnurta Exclusive. Reaches users with zero brand exposure. Add key ASINs to sharpen relevance.
|
Audience Segment Template(Audience Segment Insight) |
Persona-based targeting. | Choose 3–8 highly relevant segments and keep Lookback: 30–60 days | Ideal for persona targeting and cross-sell expansion (e.g., “in-market skincare” for beauty accessories). Start narrow, then expand once you validate performance. |
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