{"data":{"id":"139988","string_id":"Zx71xR","status":"1","parent_id":"0","slug":"Zx71xR","order":"8","name":"Walmart and Criteo Advertising","type":"1","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","author":"Vivian","published_time":"1723590034","add_time":"1723587811","update_time":"1776767004","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"1","tags":[],"child":[{"id":"139989","string_id":"9VAkEy","status":"1","parent_id":"139988","slug":"Walmart-AI-Copilot","order":"9","name":"AI Copilot for Walmart ads","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"Vivian","published_time":"1723589915","add_time":"1723587841","update_time":"1769680235","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"139989","content":"

1. Function Overview<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
Xnurta<\/span> AI <\/span>Copilot <\/span>now <\/span>supports optimization for Walmart ads<\/span> in three core areas<\/span>. Utilizing AI algorithms and based on your optimization <\/span>objectives<\/span> and historical ad performance data, <\/span>Xnurta<\/span> intelligently optimizes the bidding, targeting<\/span>, and budget<\/span> of the campaigns under its management.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
\n
Bid<\/span> Optimization<\/span>: Includes basic bid adjustments and premium adjustments for ad placements and platforms.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Keyword Harvesting<\/span>: <\/span><\/span> Discover<\/span> top-performing keywords and product targets<\/span><\/span><\/span> to e<\/span><\/span><\/span>nhance ad effectiveness.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Budget Optimization: Redistribution <\/span><\/span>of<\/span><\/span><\/span> budgets between ad campaigns based on campaign efficiency and spending capability.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
1.1 <\/span>Get Started<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Step <\/span>1:<\/span> Choose a <\/span>c<\/span>ampaign objective<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
<\/div>\n\n\n\n\n\n
\n
\n
\n
Objectives<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Result<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Applicable Scenarios<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Increase Sales<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Drive Growth<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
New products or products in the growth stage, where sales volume has room for further growth.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Control Costs<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Reduce ACOS and m<\/span>aintai<\/span>n<\/span> Stable Orders<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Mature or profitable products with sales nearing peak levels, aiming to gradually improve ROAS while <\/span>maintaining<\/span> stable orders and increasing profit.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Step <\/span>2: <\/span>Set t<\/span>arget ROAS<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
\n
When the business goal is to increase sales: The target ROAS should be <\/span>relatively relaxed<\/span>, focusing on increasing sales first before switching to cost control.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
When the business goal is to control costs: The target ROAS should be stable or improved based on historical data.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Xnurta<\/span> will automatically generate <\/span>a suggested target ROAS and recommended range<\/span>. Please set the target ROAS <\/span>reasonably using<\/span> the reference data. If the target ROAS differs too much from historical data, it may lead to significant adjustments and data fluctuations. <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
When the performance of the campaign at its current stage differs significantly from your ultimate goal, it is still important to follow the above guidance when setting targets.<\/span> Adjust the target every 2-3 weeks to achieve large-scale optimization results (instead of setting it directly to the final goal).<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Note:<\/span><\/span> <\/span>
<\/span>When creating\/editing a managed group, click on \"Get suggested value\" to get the suggested ROAS value. Missing historical data may prevent the system from providing recommendations. (The image below is for illustration only and does not <\/em><\/span><\/span>represent<\/span> any specific advice.)<\/span><\/em><\/span><\/span> <\/span><\/em><\/span><\/p>\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
1.2 <\/span>Guidelines for S<\/span>etting O<\/span>bjective<\/span> in D<\/span>ifferent Campaign Stages <\/span> <\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
\n
<\/div>\n\n\n\n\n\n\n
\n
\n
\n
Campaign Status<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Character<\/span>s<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Setting Guidelines<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Newly Launched<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
No data accumulation, AI cannot directly reference the product's historical data<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
\n
\n
It is recommended to <\/span><\/span>target increasing sales<\/span><\/span>. <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Set ROAS based on platform-provided store data, and keep it <\/span>relatively relaxed<\/span> to allow AI ample learning space and early data accumulation. <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Minimum data observation period: 21-<\/span>28 days<\/span>.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Short Launch Time, Limited Orders<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
There are ad clicks data, but data volume is small<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
\n
\n
It is recommended to <\/span><\/span>target increasing sales<\/span><\/span>.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Set ROAS based on historical data for this product and store data, keeping it <\/span>relatively relaxed<\/span> to allow AI ample learning space and early data accumulation. <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Minimum data observation period: 21-<\/span>28 days<\/span>.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Launched for Some Time, Certain Amount of Orders<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Large amount of data accumulated over <\/span>a period of time<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
\n
\n
Set ROAS based on historical data for this product and adjust the target ROAS based on business goals. <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Minimum data observation period: 14-<\/span>21 days<\/span>.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
1.<\/span>3<\/span> <\/span>More Configurations<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
In addition to configuring the campaign <\/span>objectives<\/span>, <\/span>Xnurta<\/span> also provides more personalized configurations:<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
<\/div>\n\n\n\n\n\n
\n
\n
\n
Title<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Description<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
AI Personality<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Sellers can control the aggressiveness of AI through the AI Personality setting, which is reflected in multiple aspects such as the <\/span>magnitude<\/span> of AI adjustments and reference values. <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
There are 5 levels from conservative to aggressive. The more aggressive the AI, the higher the adjustment rate, and the more likely you are to reach your goals faster. At the same time, you also need to bear more potential risks, such as higher <\/span>spend<\/span> and some degree of order decline.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
The AI Personality can be freely combined with the two main AI optimization objective directions of increasing sales and controlling costs. For example: A more aggressive AI Personality paired with the goal of driving growth can achieve the effect of rapid scaling; a more aggressive AI Personality paired with the goal of <\/span>maintaining<\/span> stability may reach the target faster when the target ROAS is set reasonably.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
AI Action Space<\/span><\/span>s<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
(<\/span>Only available for premium plan)<\/span><\/span> <\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
S<\/span>ellers can freely choose which AI optimization actions to enable. Currently, the AI optimization actions that can be freely turned on or off <\/span>include<\/span> bid optimization, budget reallocation, harvesting<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
It’s<\/span> recommended to enable <\/span>all<\/span> AI action space<\/span>s<\/span>. Do not set a bid <\/span>range or<\/span> avoid setting a bid range that is too narrow or lower than the CPC from the past <\/span>14 days<\/span>.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
1.4 AI Action Space<\/span>s<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
\n
<\/div>\n\n\n\n\n\n\n\n
\n
\n
\n
Type<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Strategy<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Description<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Budget Optimization<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Budget Redistribution<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
When there are significant performance differences between ads within a managed group, AI will consider ad efficiency and spending capability to redistribute the budget between ad campaigns. <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Note: <\/span><\/span> <\/span>
<\/span>In Walmart platform, there are \"Daily Budget\" and<\/span> \"Total Budget\".<\/span> <\/span>AI will only redistribute budgets between campaigns with <\/span>the<\/span> \"Daily Budget\"<\/span>, <\/span>but not for \"<\/span>Total Budget\".<\/span><\/span> <\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Keyword Harvesting<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Harvesting<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
If AI <\/span>identifies<\/span> potential keywords that have not yet been added to the campaign for the same promoted product, and are found in the search term report, consider adding them if budget allows.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Bid Optimization<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Basic Bid Adjustment<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
AI <\/span>adjusts bids by analyzing different ad metrics and levels of data over various look-back periods, combining model predictions and a risk control system.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Percentage Adjustment for Placement and Platforms<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Based on AI personality coefficients, if there are significant performance differences among different ad positions and platforms, adjust the bid percentages for each ad position and platform according to performance.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
2. Use Cases<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
The following scenarios suggest you <\/span>should <\/span>enable <\/span>Xnurta<\/span> AI <\/span>Copil<\/span>ot <\/span>to <\/span>op<\/span>timize<\/span> your <\/span>Walmart ads:<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
\n
Ad campaigns and promoted products are in the growth stage and need to increase sales.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Ad campaigns and promoted products are in the peak sales stage and wish to control ad <\/span>spend<\/span> while increasing profit.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
There is insufficient operational <\/span>capacity<\/span> for detailed ad management.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span>3. Usage Conditions<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
Authorization of Walmart stores is <\/span>required<\/span> to use <\/span>Walmart <\/span><\/span> AI<\/span> Copilot<\/span>.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Sponsored Product,<\/span> Sponsored Brand<\/span>, and <\/span>Sponsored Display<\/span> ads all support the optimization strategies mentioned in section 1.4.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
4. Compatibility <\/span>of<\/span> AI and Automation<\/span> Rules<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
Xnurta<\/span> has partially achieved compatibility with AI and automation<\/span> rules<\/span>. <\/span><\/span>Currently<\/span>, only <\/span><\/span>bid dayparting<\/span><\/span> and <\/span><\/span>budget dayparting<\/span><\/span> rules <\/span>are <\/span>compatible<\/span> with AI <\/span>C<\/span>opilot.<\/span> We also recommend enabling both for complementary effects<\/span>. <\/span><\/span>Bid adjustment <\/span><\/span>rules have not yet been supported.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
5. <\/span> AI Copilot <\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
Walmart AI Copilot now supports cross-store management.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
5.1 <\/span>Create<\/span> a new AI managed <\/span>campaign<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Step 1: <\/span>C<\/span>lick <\/span>on” Managed group” <\/span>and select campaigns <\/span>to create <\/span>AI managed group.<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Step 2: <\/span>S<\/span>elect campaign type <\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Step 3: <\/span>Select the campaigns to be included in the managed group.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If the selected campaign is already associated with the \"Performance-Based Bid adjustment\" automation rule, <\/span>submitting<\/span> the creation will automatically disassociate it from \"Performance-Based Bidding\" and add it to the managed group. (If you do not wish to disassociate it, do not select this campaign.)<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/p>\n
Step 4: <\/span>Set <\/span>campaign <\/span>objectives<\/span> and Target ROAS<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Xnurta<\/span> AI <\/span>Copilot <\/span>will automatically fill in the target ROAS and a recommended range based on the historical data of the selected campaigns and similar campaigns in your store. You can also manually <\/span>modify<\/span> it. The interface will display historical data.<\/span> <\/span>(Note: If historical data is missing, a recommended ROAS cannot be provided.)<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span> <\/span><\/p>\n<\/div>\n
\n
Step 5: AI action space<\/span> <\/span> <\/span><\/p>\n<\/div>\n
\n
It is recommended to use the default settings. You can also <\/span>modify<\/span> them as needed.<\/span><\/span>
<\/span>* Not all customers will see these settings; it depends on <\/span>your<\/span> plan<\/span>.<\/span><\/span> <\/span><\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
5.2 <\/span>Edit AI managed campaign<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Add or <\/span>delete<\/span> campaigns by<\/span> clicking on <\/span>plus icon<\/span> <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Modify <\/span>business goal and Target ROAS <\/span>by clicking the pen icon<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Quick view on which AI action settings <\/span>are <\/span>currently enabled<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Bulk operation<\/span> supports <\/span><\/span>AI status, AI <\/span>objectives<\/span> and AI action space.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Note that AI settings changes only take effect for active managed groups. Deletions can only be performed on inactive managed groups.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
5.3 <\/span>Manage <\/span>campaign<\/span> group<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Click on the managed group name to enter the details page and manage the campaigns within the group.<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Managed Group Details Page<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
The managed group details page displays the AI status, settings information, data charts, and campaigns within the group. It also supports selecting campaigns for quick data viewing on the current page.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If there are many campaigns within the group, you can filter campaigns by campaign status, AI status, or search by name to find specific campaigns.<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Bulk operation supports moving campaigns out of the group, moving them to other managed groups, or removing them and creating a new group.<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
AI and automation <\/span>rules<\/span> only can<\/span> be enabled when the campaign is live.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If you pause campaign ads, then AI and automation will be <\/span>terminated<\/span> accor<\/span>dingly. <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
5.4 <\/span>Manage<\/span> campaign products<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
In <\/span>the managed<\/span> group<\/span> detail page<\/span>, you can bulk enable or disable <\/span>items or<\/span> add items.<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Enable\/ disable items<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Modifying<\/span> item status <\/span>will result in all ad groups of the selected <\/span>campaign<\/span>.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If you have multiple items, you can use bulk operation to <\/span>modify<\/span> status.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Bulk <\/span>add<\/span> items<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Add <\/span>additional<\/span> items to the selected campaigns.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Note: If selected “automatic” target type,<\/span> item bid is <\/span>required<\/span>.<\/span> Option<\/span> of suggested bid or custom bid.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
5.5 <\/span><\/span>Operation<\/span>s<\/span> Log<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
The history section keeps a detailed record of all setting changes made to the management group. You can filter by operation type, operator, and operation time.<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span>5.6 <\/span>Analyze AI managed campaign performance<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Support data comparison within selected time range.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
You can also <\/span>customize<\/span><\/span>d<\/span><\/span><\/span> columns within AI managed campaign performance metric table.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Supports filtering managed groups by promotional product, AI status of the managed group, AI on\/off time, and more.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Core metrics:<\/span><\/span> <\/span><\/strong><\/p>\n<\/div>\n
\n
\n
\n
ROAS <\/span>Proportion<\/span> = Management Group ROAS during the selected <\/span>time period<\/span> \/ Target ROAS<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
Target completed campaign s<\/span>hows the number of campaigns in the current group and the number of campaigns that met the target during the selected <\/span>t<\/span>ime period<\/span>.<\/span><\/span> <\/span>
<\/span>Completion = <\/span>ROAS ≥ Target ROAS.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
6. FAQ<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
6.1 How often does AI adjust the ads?<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Xnurta<\/span> can perform optimization <\/span>adjustments <\/span>on a<\/span> daily<\/span> <\/span>basis<\/span>. The specific frequency of optimization adjustments also depends on the performance of the ads and other factors.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/h3>\n
6.2 How long does it take if I modify the budget of an active AI managed campaign?<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
\n
\n
If the budget is adjusted in <\/span>Xnurta<\/span>, it will take effect <\/span>immediately<\/span>.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
If the budget is <\/span>modified<\/span> in the Walmart platform, there may be down time up to 3 hours due to the time delay in data synchronization between <\/span>Xnurta<\/span> and Walmart.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
6.3 How long does it take to see <\/span>result<\/span><\/span>s<\/span><\/span><\/span> of <\/span>the AI<\/span> managed campaign<\/span>?<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Depending on the ad spend and data situation, you can <\/span>generally observe<\/span> specific optimization effects within two to three weeks. However, if the data volume is <\/span>very low<\/span>, it may take more than four weeks to make an assessment<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>","pure_content":"1. Function Overview\u00a0\n\n\nXnurta AI Copilot now supports optimization for Walmart ads in three core areas. Utilizing AI algorithms and based on your optimization objectives and historical ad performance data, Xnurta intelligently optimizes the bidding, targeting, and budget of the campaigns under its management. \u00a0\n\n\n\n\nBid Optimization: Includes basic bid adjustments and premium adjustments for ad placements and platforms.\u00a0\n\n\n\n\n\n\nKeyword Harvesting: Discover top-performing keywords and product targets to enhance ad effectiveness.\u00a0\n\n\n\n\n\n\nBudget Optimization: Redistribution of budgets between ad campaigns based on campaign efficiency and spending capability.\u00a0\n\n\n\n\n\u00a0\n\n\n\u00a0\u00a0\n\n\n1.1 Get Started\u00a0\n\n\nStep 1: Choose a campaign objective\u00a0\n\n\n\n\n\n\n\n Objectives\u00a0\n Result\u00a0\n Applicable Scenarios\u00a0\n\n\n Increase Sales\u00a0\n\n\n\u00a0\n Drive Growth\u00a0\n\n\n\u00a0\n New products or products in the growth stage, where sales volume has room for further growth.\u00a0\n\n\n Control Costs\u00a0\n\n\n\u00a0\n Reduce ACOS and maintain Stable Orders\u00a0\n\n\n\u00a0\n Mature or profitable products with sales nearing peak levels, aiming to gradually improve ROAS while maintaining stable orders and increasing profit.\u00a0\n\n\n\n\n\n\n\u00a0\n\n\nStep 2: Set target ROAS\u00a0\n\n\n\n\nWhen the business goal is to increase sales: The target ROAS should be relatively relaxed, focusing on increasing sales first before switching to cost control.\u00a0\n\n\n\n\n\n\nWhen the business goal is to control costs: The target ROAS should be stable or improved based on historical data.\u00a0\n\n\n\n\n\u00a0\n\n\nXnurta will automatically generate a suggested target ROAS and recommended range. Please set the target ROAS reasonably using the reference data. If the target ROAS differs too much from historical data, it may lead to significant adjustments and data fluctuations. \u00a0\n\n\nWhen the performance of the campaign at its current stage differs significantly from your ultimate goal, it is still important to follow the above guidance when setting targets. Adjust the target every 2-3 weeks to achieve large-scale optimization results (instead of setting it directly to the final goal).\u00a0\n\n\n\u00a0\n\n\nNote:\u00a0When creating\/editing a managed group, click on \"Get suggested value\" to get the suggested ROAS value. Missing historical data may prevent the system from providing recommendations. (The image below is for illustration only and does not represent any specific advice.)\u00a0\n\n\n\n\u00a0\n\n\n1.2 Guidelines for Setting Objective in Different Campaign Stages \u00a0\u00a0\n\n\n\n\n\n\n\n Campaign Status\u00a0\n Characters\u00a0\n Setting Guidelines\u00a0\n\n\n Newly Launched\u00a0\n\n\n\u00a0\n No data accumulation, AI cannot directly reference the product's historical data\u00a0\n It is recommended to target increasing sales. \u00a0\n\n\n\n\n\n\nSet ROAS based on platform-provided store data, and keep it relatively relaxed to allow AI ample learning space and early data accumulation. \u00a0\n\n\n\n\n\n\nMinimum data observation period: 21-28 days.\u00a0\n\n\n Short Launch Time, Limited Orders\u00a0\n There are ad clicks data, but data volume is small\u00a0\n It is recommended to target increasing sales.\u00a0\n\n\n\n\n\n\nSet ROAS based on historical data for this product and store data, keeping it relatively relaxed to allow AI ample learning space and early data accumulation. \u00a0\n\n\n\n\n\n\nMinimum data observation period: 21-28 days.\u00a0\n\n\n Launched for Some Time, Certain Amount of Orders\u00a0\n Large amount of data accumulated over a period of time\u00a0\n Set ROAS based on historical data for this product and adjust the target ROAS based on business goals. \u00a0\n\n\n\n\n\n\nMinimum data observation period: 14-21 days.\u00a0\n\n\n\n\n\n\n\u00a0\n\n\n1.3\u00a0More Configurations\u00a0\n\n\nIn addition to configuring the campaign objectives, Xnurta also provides more personalized configurations:\u00a0\n\n\n\n\n\n\n\n Title\u00a0\n Description\u00a0\n\n\n AI Personality\u00a0\n\n\n\u00a0\n Sellers can control the aggressiveness of AI through the AI Personality setting, which is reflected in multiple aspects such as the magnitude of AI adjustments and reference values. \u00a0\n\n\nThere are 5 levels from conservative to aggressive. The more aggressive the AI, the higher the adjustment rate, and the more likely you are to reach your goals faster. At the same time, you also need to bear more potential risks, such as higher spend and some degree of order decline.\u00a0\n\n\n\u00a0\n\n\nThe AI Personality can be freely combined with the two main AI optimization objective directions of increasing sales and controlling costs. For example: A more aggressive AI Personality paired with the goal of driving growth can achieve the effect of rapid scaling; a more aggressive AI Personality paired with the goal of maintaining stability may reach the target faster when the target ROAS is set reasonably.\u00a0\n\n\n AI Action Spaces\u00a0\n\n\n(Only available for premium plan)\u00a0\n Sellers can freely choose which AI optimization actions to enable. Currently, the AI optimization actions that can be freely turned on or off include bid optimization, budget reallocation, harvesting\u00a0\n\n\n\u00a0\n\n\nIt\u2019s recommended to enable all AI action spaces. Do not set a bid range or avoid setting a bid range that is too narrow or lower than the CPC from the past 14 days.\u00a0\n\n\n\n\n\n\n\u00a0\n\n\n1.4 AI Action Spaces\u00a0\n\n\n\n\n\n\n\n Type\u00a0\n Strategy\u00a0\n Description\u00a0\n\n\n Budget Optimization\u00a0\n\n\n\u00a0\n Budget Redistribution\u00a0\n\n\n\u00a0\n When there are significant performance differences between ads within a managed group, AI will consider ad efficiency and spending capability to redistribute the budget between ad campaigns. \u00a0\n\n\n\u00a0\n\n\nNote: \u00a0In Walmart platform, there are \"Daily Budget\" and \"Total Budget\". AI will only redistribute budgets between campaigns with the \"Daily Budget\", but not for \"Total Budget\".\u00a0\n\n\n Keyword Harvesting\u00a0\n\n\n\u00a0\n Harvesting\u00a0\n\n\n\u00a0\n If AI identifies potential keywords that have not yet been added to the campaign for the same promoted product, and are found in the search term report, consider adding them if budget allows.\u00a0\n\n\n Bid Optimization\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\n\u00a0\n Basic Bid Adjustment\u00a0\n\n\n\u00a0\n AI adjusts bids by analyzing different ad metrics and levels of data over various look-back periods, combining model predictions and a risk control system.\u00a0\n\n\n Percentage Adjustment for Placement and Platforms\u00a0\n\n\n\u00a0\n Based on AI personality coefficients, if there are significant performance differences among different ad positions and platforms, adjust the bid percentages for each ad position and platform according to performance.\u00a0\n\n\n\n\n\n\n\u00a0\n\n\n\u00a0\n\n\n2. Use Cases\u00a0\n\n\nThe following scenarios suggest you should enable Xnurta AI Copilot to optimize your Walmart ads:\u00a0\n\n\n\n\nAd campaigns and promoted products are in the growth stage and need to increase sales.\u00a0\n\n\n\n\n\n\nAd campaigns and promoted products are in the peak sales stage and wish to control ad spend while increasing profit.\u00a0\n\n\n\n\n\n\nThere is insufficient operational capacity for detailed ad management.\u00a0\n\n\n\n\n\u00a0\n\n\n\u00a03. Usage Conditions\u00a0\n\n\nAuthorization of Walmart stores is required to use Walmart\u00a0 AI Copilot.\u00a0\n\n\nSponsored Product, Sponsored Brand, and Sponsored Display ads all support the optimization strategies mentioned in section 1.4.\u00a0\n\n\n\u00a0\n\n\n4. Compatibility of AI and Automation Rules\u00a0\n\n\nXnurta has partially achieved compatibility with AI and automation rules. Currently, only bid dayparting and budget dayparting rules are compatible with AI Copilot. We also recommend enabling both for complementary effects. Bid adjustment rules have not yet been supported.\u00a0\n\n\n\u00a0\n\n\n\u00a0\u00a0\n\n\n5.\u00a0 AI Copilot \u00a0\n\n\nWalmart AI Copilot now supports cross-store management.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\n5.1 Create a new AI managed campaign\u00a0\n\n\nStep 1: Click on\u201d Managed group\u201d and select campaigns to create AI managed group.\u00a0\n\n\nStep 2: Select campaign type \u00a0\n\n\nStep 3: Select the campaigns to be included in the managed group.\u00a0\n\n\nIf the selected campaign is already associated with the \"Performance-Based Bid adjustment\" automation rule, submitting the creation will automatically disassociate it from \"Performance-Based Bidding\" and add it to the managed group. (If you do not wish to disassociate it, do not select this campaign.)\u00a0\n\n\n\u00a0\n\n\n\u00a0\nStep 4:\u00a0Set\u00a0campaign objectives and Target ROAS\u00a0\n\n\nXnurta AI Copilot will automatically fill in the target ROAS and a recommended range based on the historical data of the selected campaigns and similar campaigns in your store. You can also manually modify it. The interface will display historical data. (Note: If historical data is missing, a recommended ROAS cannot be provided.)\u00a0\n\n\n\u00a0\n\n\nStep 5: AI action space \u00a0\n\n\nIt is recommended to use the default settings. You can also modify them as needed. Not all customers will see these settings; it depends on your plan.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\n\u00a0\u00a0\n\n\n5.2 Edit AI managed campaign\u00a0\n\n\nAdd or delete campaigns by clicking on plus icon \u00a0\n\n\nModify business goal and Target ROAS by clicking the pen icon\u00a0\n\n\n\u00a0\n\n\nQuick view on which AI action settings are currently enabled\u00a0\n\n\n\u00a0\n\n\nBulk operation supports AI status, AI objectives and AI action space.\u00a0\n\n\nNote that AI settings changes only take effect for active managed groups. Deletions can only be performed on inactive managed groups.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\n5.3 Manage campaign group\u00a0\n\n\nClick on the managed group name\u00a0to enter the details page and manage the campaigns within the group.\u00a0\n\n\nManaged Group Details Page\u00a0\n\n\nThe managed group details page displays the AI status, settings information, data charts, and campaigns within the group. It also supports selecting campaigns for quick data viewing on the current page.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\nIf there are many campaigns within the group, you can filter campaigns by campaign status, AI status, or search by name to find specific campaigns. \u00a0\n\n\nBulk operation supports moving campaigns out of the group, moving them to other managed groups, or removing them and creating a new group.\u00a0\n\n\nAI and automation rules only can be enabled when the campaign is live.\u00a0\n\n\nIf you pause campaign ads, then AI and automation will be terminated accordingly. \u00a0\n\n\n\u00a0\n\n\n5.4 Manage campaign products\u00a0\n\n\nIn the managed group detail page, you can bulk enable or disable items or add items.\u00a0\n\n\nEnable\/ disable items\u00a0\n\n\nModifying item status will result in all ad groups of the selected campaign.\u00a0\n\n\n\u00a0\n\n\nIf you have multiple items, you can use bulk operation to modify status.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\nBulk add items\u00a0\n\n\nAdd additional items to the selected campaigns.\u00a0\n\n\nNote: If selected \u201cautomatic\u201d target type, item bid is required. Option of suggested bid or custom bid.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\n5.5 Operations Log\u00a0\n\n\nThe history section keeps a detailed record of all setting changes made to the management group. You can filter by operation type, operator, and operation time.\u00a0\n\n\n\u00a0\n\n\n\u00a05.6 Analyze AI managed campaign performance\u00a0\n\n\nSupport data comparison within selected time range.\u00a0\n\n\n\u00a0\n\n\nYou can also customized columns within AI managed campaign\u00a0performance metric table.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\nSupports filtering managed groups by promotional product, AI status of the managed group, AI on\/off time, and more.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\nCore metrics:\u00a0\n\n\n\n\nROAS Proportion\u00a0= Management Group ROAS during the selected time period \/ Target ROAS\u00a0\n\n\n\n\n\n\nTarget completed campaign shows the number of campaigns in the current group and the number of campaigns that met the target during the selected time period.\u00a0Completion = ROAS \u2265 Target ROAS. \u00a0\n\n\n\n\n\u00a0\n\n\n\u00a0\u00a0\n\n\n6.\u00a0FAQ\u00a0\n\n\n6.1 How often does AI adjust the ads?\u00a0\n\n\nXnurta can perform optimization adjustments on a daily\u00a0basis. The specific frequency of optimization adjustments also depends on the performance of the ads and other factors.\u00a0\n\n\n\u00a0\n6.2 How long does it take if I modify the budget of an active AI managed campaign?\u00a0\n\n\n\n\nIf the budget is adjusted in Xnurta, it will take effect immediately.\u00a0\n\n\n\n\n\n\nIf the budget is modified in the Walmart platform, there may be\u00a0down time up to 3 hours due to the time delay in data synchronization between Xnurta and Walmart.\u00a0\n\n\n\n\n\u00a0\n\n\n6.3 How long does it take to see\u00a0results of the AI managed campaign?\u00a0\n\n\nDepending on the ad spend and data situation, you can generally observe specific optimization effects within two to three weeks. However, if the data volume is very low, it may take more than four weeks to make an assessment\u00a0\n\n\n\u00a0\u00a0","is_draft":"0","editor_type":"3","file_path":"","add_time":"1723587841","update_time":"1737602739"},"pure_content":"1. Function Overview\u00a0\n\n\nXnurta AI Copilot now supports optimization for Walmart ads in three core areas. Utilizing AI algorithms and based on your optimization objectives and historical ad performanc"},{"id":"157900","string_id":"QKINFk","status":"1","parent_id":"139988","slug":"How-to-authorize-Walmart-store-go0G","order":"9","name":"How to authorize Walmart store","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1725496093","add_time":"1725450242","update_time":"1737602754","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"157900","content":"
Get Started<\/span><\/strong><\/h2>\n
When connecting a Walmart seller account to Xnurta, API authorization is required to complete tasks such as data synchronization, enabling you to create, edit, and view your ad campaigns on Xnurta. <\/span>The ad data can be synced for up to 90 days prior to the authorization date.<\/p>\n
<\/p>\n
Step 1: Add API Partner on Walmart Ad Center<\/strong><\/span><\/h3>\n
\n
\n
\n
\n
Log in to Walmart Ad Center<\/a> and add Xnurta to the list in the API Partner module on the Admin Management page.<\/p>\n<\/span><\/li>\n
Add \"SparkX\" to new authorization
<\/span><\/li>\n
Select \"Write access\" as the authorization type and click \"Add\" to complete the authorization.
<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n
\n
Reference of Walmart Ad Center authorization process (Link<\/a>)<\/li>\n<\/ul>\n
<\/h2>\n
Step 2: Obtain Advertiser ID<\/span><\/h3>\n
There are two ways to obtain your Advertiser ID.<\/span><\/p>\n
\n
Log in to Walmart Ad Center<\/a>, go to the Admin Management homepage, and the number under 'Advertiser I<\/span>d'<\/span> is your Advertiser ID.
<\/span>
<\/span><\/li>\n
Log in to Walmart Ad Center<\/a>, select 'Reports' from the left navigation menu, then choose 'Advertiser.' Your Advertiser ID is the numeric portion at the end of the URL: https:\/\/advertising.walmart.com\/view\/report\/advertiser\/xxxxx<\/span>.
<\/span>
<\/span><\/li>\n<\/ol>\n

Step 3 Connect your Walmart store on Xnurta<\/h3>\n
\n
Log in to Xnurta<\/a>, click the Walmart section from the left menu bar, click on your avatar in the upper right corner, and select 'Authorization' to enter the authorization management interface.
<\/span><\/span><\/li>\n
Click 'Walmart' to access Walmart authorization and click '+Connect Walmart Store.'

<\/span><\/span><\/li>\n
\n
\n
Enter the store name, Advertiser ID, site, and the main account within the Xnurta system, then click \"done.\"
<\/span><\/p>\n
<\/p>\n
<\/p>\n
Step 4: Confirm Authorization Status<\/span><\/h3>\n
After the system verifies the authorization is successful, if the status shows \"Authorized,\" it means the authorization was successful, and you can start viewing your Walmart ad data in Xnurta and create, edit your ads.
<\/span><\/span>

<\/p>\n
<\/p>\n
FAQ<\/span><\/h2>\n
1. <\/span>Why does the ad API authorization status show as <\/span>'<\/span>Authorization Failed'? <\/span><\/strong><\/span><\/p>\n
If the ad API authorization status shows 'Authorization Failed,' please go back to Walmart Ad Center and check whether 'SparkX' has been added as your API Partner and that the Advertiser ID is correctly filled in.<\/span><\/p>\n
If there is an error in the entry, click <\/span><\/span> and reauthorize.<\/span><\/p>\n
If the information is correct but the status is still \"Authorization Failed,\" it may be due to a limitation in the Walmart authorization interface. Please click the \"Retry\" button, then click \"Complete\" and wait a moment.<\/span><\/p>\n
<\/p>\n
2. How many days does it take to synchronise the data?<\/span><\/strong><\/p>\n
Generally, it takes 1-2 days to complete the data synchronisation. If there is any abnormal data synchronisation after authorization, please contact your Customer Success Manager for assistance.<\/p>\n
<\/p>\n
3. How many days does Xnurta support to sync the past data after the authorisation is completed?<\/span><\/strong><\/p>\n
After completing the authorisation, you will get 90 days of historical advertisement data for all advertisement types (SP, SB, SV).<\/p>\n
<\/p>\n<\/div>\n<\/li>\n<\/ul>","pure_content":"Get Started\nWhen connecting a Walmart seller account to Xnurta, API authorization is required to complete tasks such as data synchronization, enabling you to create, edit, and view your ad campaigns on Xnurta. The ad data can be synced for up to 90 days prior to the authorization date.\n\u00a0\nStep 1: Add API Partner on Walmart Ad Center\n\n\n\n\nLog in to Walmart Ad Center and add Xnurta to the list in the API Partner module on the Admin Management page.\n\nAdd \"SparkX\" to new authorization\nSelect \"Write access\" as the authorization type and click \"Add\" to complete the authorization.\n\n\n\n\nReference of Walmart Ad Center authorization process (Link)\n\n\u00a0\nStep 2: Obtain Advertiser ID\nThere are two ways to obtain your Advertiser ID.\n\nLog\u00a0in\u00a0to\u00a0Walmart\u00a0Ad\u00a0Center,\u00a0go\u00a0to\u00a0the\u00a0Admin\u00a0Management\u00a0homepage,\u00a0and\u00a0the\u00a0number\u00a0under\u00a0'Advertiser\u00a0Id'\u00a0is\u00a0your\u00a0Advertiser\u00a0ID.\nLog in to Walmart Ad Center, select 'Reports' from the left navigation menu, then choose 'Advertiser.' Your Advertiser ID is the numeric portion at the end of the URL: https:\/\/advertising.walmart.com\/view\/report\/advertiser\/xxxxx.\n\n\u00a0Step 3 Connect your Walmart store on Xnurta\n\nLog in to\u00a0Xnurta, click the Walmart section from the left menu bar, click on your avatar in the upper right corner, and select 'Authorization' to enter the authorization management interface.\nClick 'Walmart' to access Walmart authorization and click '+Connect Walmart Store.'\n\n\nEnter the store name, Advertiser ID, site, and the main account within the Xnurta system, then click \"done.\"\n\u00a0\n\u00a0\nStep 4: Confirm Authorization Status\nAfter\u00a0the\u00a0system\u00a0verifies\u00a0the\u00a0authorization\u00a0is\u00a0successful,\u00a0if\u00a0the\u00a0status\u00a0shows\u00a0\"Authorized,\"\u00a0it\u00a0means\u00a0the\u00a0authorization\u00a0was\u00a0successful,\u00a0and\u00a0you\u00a0can\u00a0start\u00a0viewing\u00a0your\u00a0Walmart\u00a0ad\u00a0data\u00a0in\u00a0Xnurta\u00a0and\u00a0create,\u00a0edit\u00a0your\u00a0ads.\n\u00a0\nFAQ\n\u00a0 1. Why\u00a0does\u00a0the\u00a0ad\u00a0API\u00a0authorization\u00a0status\u00a0show\u00a0as\u00a0'Authorization Failed'?\u00a0\nIf the ad API authorization status shows 'Authorization Failed,' please go back to Walmart Ad Center and check whether 'SparkX' has been added as your API Partner and that the Advertiser ID is correctly filled in.\nIf\u00a0there\u00a0is\u00a0an\u00a0error\u00a0in\u00a0the\u00a0entry,\u00a0click \u00a0\u00a0 and\u00a0reauthorize.\nIf\u00a0the\u00a0information\u00a0is\u00a0correct\u00a0but\u00a0the\u00a0status\u00a0is\u00a0still\u00a0\"Authorization\u00a0Failed,\"\u00a0it\u00a0may\u00a0be\u00a0due\u00a0to\u00a0a\u00a0limitation\u00a0in\u00a0the\u00a0Walmart\u00a0authorization\u00a0interface.\u00a0Please\u00a0click\u00a0the\u00a0\"Retry\"\u00a0button,\u00a0then\u00a0click\u00a0\"Complete\"\u00a0and\u00a0wait\u00a0a\u00a0moment.\n\u00a0\n\u00a02. How many days does it take to synchronise the data?\nGenerally, it takes 1-2 days to complete the data synchronisation. If there is any abnormal data synchronisation after authorization, please contact your Customer Success Manager for assistance.\n\u00a0\n\u00a03. How many days does Xnurta support to sync the past data after the authorisation is completed?\nAfter completing the authorisation, you will get 90 days of historical advertisement data for all advertisement types (SP, SB, SV).\n\u00a0","is_draft":"0","editor_type":"3","file_path":"","add_time":"1725450242","update_time":"1737602754"},"pure_content":"Get Started\nWhen connecting a Walmart seller account to Xnurta, API authorization is required to complete tasks such as data synchronization, enabling you to create, edit, and view your ad campaigns o"},{"id":"178628","string_id":"MtqJvqgc","status":"1","parent_id":"139988","slug":"Walmart-Ads-Smart-Creation","order":"9","name":"Walmart Ads - Smart Creation","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"Vivian","published_time":"1728714849","add_time":"1728603835","update_time":"1769680220","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"178628","content":"
\n
Overview<\/span><\/span><\/h2>\n
Unlock the power of efficiency with <\/span>Xnurta<\/span> Walmart Ads Smart Creation! Our innovative tool is designed to simplify your advertising efforts, enabling you to create bulk campaigns with ease. With a variety of pre-built advertising structure frameworks, you can tailor your campaigns to suit any strategy—whether <\/span>it’s<\/span> brand awareness, conversions, or product visibility.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Leverage the power of Walmart's historical data and product insights with our automatic keyword recommendation system, ensuring your campaigns are <\/span>optimized<\/span> for success. Plus, streamline your workflow with flexible naming rules that can be saved as templates for future use, ensuring consistency and efficiency across all your marketing efforts.<\/span><\/span> <\/span><\/p>\n
<\/p>\n
Supported <\/span>Ad Type<\/span><\/span><\/h2>\n
SP Ads<\/span><\/span><\/span><\/span><\/p>\n
<\/p>\n
Create Ad Campaigns<\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n
\n
\n
Creating a Walmart ad campaign requires following four steps: selecting products, setting ad strategy and structure, confirming ad settings, and setting AI <\/span>objective<\/span>. Drafts can be saved at any point during the process.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Step 1: Select Products<\/span><\/span> <\/span>
<\/span><\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
\n
\n
The system distinguishes between products currently being advertised and those not advertised, enabling quick filtering. For products already being advertised, metrics like ad sales and ROAS are provided for reference<\/span>. <\/span><\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
When entering it<\/span>ems, variant items c<\/span>an be added together. <\/span><\/span> <\/span>
<\/span><\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Step 2: <\/span>Select <\/span>Strategy and Structure<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
Product Grouping Options<\/span><\/span><\/strong> <\/span><\/strong>
<\/span>When customers select multiple products, they can choose:  <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
\n
\"<\/span><\/span>Create ads for all products together<\/span><\/span>\": <\/span><\/span>If the products are similar and share common keywords, this option can be selected without creating separate ads.<\/span><\/span> <\/span>
<\/span><\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
\n
\n
\"<\/span><\/span>Create ads by main item<\/span><\/span>\": Different ad campaigns will be created for each main item and its variants<\/span>.  <\/span><\/span> <\/span>
<\/span><\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
\n
\n
\"<\/span><\/span>Create ads by variant item<\/span><\/span>\": Separate ad campaigns will be created for each variant item, which is commonly used when there are differences between variant items<\/span> that require<\/span> separate ad targeting<\/span>.  <\/span><\/span> <\/span>
<\/span><\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Set Ad Strategy<\/span><\/span><\/strong> <\/span><\/strong>
<\/span>S<\/span>ystem supports the creation of the following ad strategies:  <\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n\n\n\n\n\n\n\n
\n
\n
\n
Targeting Type<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Strategy - Level 1<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Strategy - Level 2<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Description<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Automatic<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Automatic targets<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Automatic <\/span>ads<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Automatic campaigns<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Manual<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Non-brand<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Compe<\/span>titive<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Targets competitor brand keywords, aiming to capture competitor traffic<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
General<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Targets product-related and category-related keywords<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n
Brand<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Brand Defense<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n
\n
\n
\n
Targets your brand keywords to create brand defense ads<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Xnurta<\/span> provides four common strategy templates, ranging from simple to complex:  <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
\n
Auto Ads Only<\/span><\/span>: Creates one auto ad for each product group  <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
\n
\n
Basic<\/span><\/span>: <\/span><\/span>Create automatic + manual structure for each product combination.<\/span><\/span>  <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
\n
\n
Brand<\/span>ed<\/span><\/span>: <\/span><\/span>Create an automatic + brand words + non-brand <\/span>words<\/span> structure for each product combination.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
\n
\n
Competitive:<\/span><\/span> Create an automatic + brand words + general words + competitor words structure for each product combination.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
In manual ads, multiple match types can be selected. The system also supports splitting match types into separate ad campaigns, ad groups within the same campaign, or keeping them all in a single ad campaign and group.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
After selecting product combination methods and advertising strategies and structures, the system will estimate the expected number of advertising campaigns, ad groups, and the <\/span>minimum<\/span> daily budget requirements based on the customer's choices.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Step 3: Preview and Finalize Ad Settings<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
In the last step, you can view and set advertising campaigns, ad groups, keywords, and bids in a unified manner. Selecting multiple advertising campaigns supports batch operations.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If multiple products are selected and the main or variant items are split to create different campaigns, each product group will create its own advertising campaign, requiring the customer to click on the corresponding product image on the page to view the associated advertising campaign.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If certain settings can be shared among groups of products, the system allows one group’s settings to be applied to other product groups with a single click.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n
\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Click <\/span>‘<\/span><\/span>View<\/span><\/span>’<\/span> to see all keyword and bid settings. Besides competitive strategies, the system will set keywords and bids for other strategy ad <\/span>groups,<\/span> and we provide the source of keyword recommendations, their search rankings on Walmart, click share of the top 3 products, and conversion share, helping sellers evaluate the traffic situation and competition level of keywords. Keyword search data on Walmart is provided by Walmart. Each ad group can set up to 20 keywords.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Click ‘<\/span><\/span>edit<\/span><\/span>’ button to <\/span>modify<\/span> keywords and bids. In the modification interface, customers can also see <\/span>additional<\/span> recommended keywords from the system.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
To avoid duplicate targeting, if products have already been advertised with certain keywords, we will mark those as already placed and provide a one-click feature to <\/span>delete<\/span> previously used keywords.<\/span><\/span> <\/span>
<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If you have selected a large number of products, system will require more time to obtain recommended keywords.<\/span><\/span> To avoid unnecessary <\/span>waiting<\/span>, this page will temporarily not display keyword and bid settings. <\/span>You <\/span>can <\/span>submit<\/span> the creation task first, and once the keyword recommendations are ready, the system will <\/span>notify them<\/span> in the creation history page to review and <\/span>finalize<\/span> the ad creation<\/span>.  <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Step 4: Set AI <\/span>Objectives<\/span><\/span> <\/span><\/h3>\n<\/div>\n
\n
You <\/span>can choose whether to enable AI <\/span>immediately<\/span> after creating the ad campaign<\/span>.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
\n
If enabled<\/span> AI<\/span><\/span>, <\/span><\/span>system will group all advertising campaigns of each product group into a management group and enabled AI based on product group. You <\/span>are required to<\/span> complete settings for AI <\/span>objective<\/span> and AI action space.<\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
\n
\n
If <\/span>not <\/span>enabled <\/span>AI<\/span>,<\/span><\/span> the system will only create ad campaigns without creating manage<\/span>d<\/span> groups, and AI will not adjust the ads<\/span>.  <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
View\/<\/span> Manage Ad Campaign<\/span>s<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
Click the dropdown menu next to the smart creation button, then click \"History\" to view all smart creation tasks for products. <\/span>You can also find the pending creating campaigns under ‘History’ tab. <\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Manage Naming Rules for Ad Campaigns<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
Click the dropdown menu next to the smart creation button, then click \"Naming Rules\" to manage the naming rules for smart creation. The system has already created a default set of naming rules, and customers can also create their own.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Sharing Naming Rule Templates<\/span><\/span>: On this page, naming rules created <\/span>by all accounts can<\/span> be shared; accounts cannot <\/span>modify<\/span> or delete naming rules created by others.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/p>\n<\/div>\n
\n
Set as My Default Template<\/span><\/span>: Customers can set a particular naming rule as their default template. After setting, this template will be used by default for naming advertising campaigns and ad groups during smart creation.<\/span><\/span> <\/span>
<\/span><\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
If users need to <\/span>modify<\/span>, they can click the dropdown menu for naming rules, select the desired rule, and click apply. After applying, all advertising campaign and ad group names will refresh.<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
<\/span> <\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n
\n
\n
FAQ<\/span><\/span> <\/span><\/h2>\n<\/div>\n
\n
How does the system recommend keywords?<\/span><\/span> <\/span>
<\/span>Currently, the recommended keywords come from the following sources:  <\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
\n
\n
High-conversion historical keywords<\/span><\/span>: For products that have been advertised before, the system selects keywords with <\/span>relatively high<\/span> sales and a conversion rate higher than the overall conversion rate of the item in the past <\/span>30 days<\/span>.  <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
\n
\n
Root word expansion:<\/span><\/span> Using search term reports from the past <\/span>30 days<\/span>, the system extracts key root words <\/span>representing<\/span> the product based on word frequency statistics and extracts feature root words with conversion rates above average. The root words are then combined to form keyword expansions.  <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
\n
\n
Walmart recommended keywords:<\/span><\/span> Walmart recommends keywords for the product based on relevance and other factors<\/span>.  <\/span><\/span> <\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n
\n
<\/span><\/span> <\/span><\/p>\n<\/div>\n
\n
Xnurta<\/span> plans to <\/span><\/span>add keywords sourced from Amazon<\/span> soon, <\/span><\/span>allowing high-performing keywords on Amazon to be used for Walmart advertising, enabling keyword alignment across both platforms.<\/span><\/span> <\/span><\/p>\n<\/div>\n<\/div>\n
<\/p>\n
<\/p>\n
<\/p>\n<\/div>","pure_content":"Overview\nUnlock the power of efficiency with\u00a0Xnurta Walmart Ads Smart Creation! Our innovative tool is designed to simplify your advertising efforts, enabling you to create bulk campaigns with ease. With a variety of pre-built advertising structure frameworks, you can tailor your campaigns to suit any strategy\u2014whether it\u2019s brand awareness, conversions, or product visibility.\u00a0\n\n\nLeverage the power of Walmart's historical data and product insights with our automatic keyword recommendation system, ensuring your campaigns are optimized for success. Plus, streamline your workflow with flexible naming rules that can be saved as templates for future use, ensuring consistency and efficiency across all your marketing efforts.\u00a0\n\u00a0\nSupported Ad Type\nSP Ads\n\u00a0\nCreate Ad Campaigns\n\n\nCreating a Walmart ad campaign requires following four steps: selecting products, setting ad strategy and structure, confirming ad settings, and setting AI objective. Drafts can be saved at any point during the process.\u00a0\n\n\n\u00a0\n\n\nStep 1: Select Products\u00a0\u00a0\n\n\n\n\nThe system distinguishes between products currently being advertised and those not advertised, enabling quick filtering. For products already being advertised, metrics like ad sales and ROAS are provided for reference.\u00a0 \u00a0\n\n\n\n\n\n\n\n\nWhen entering items, variant items can be added together.\u00a0 \u00a0\u00a0\n\n\n\n\n\u00a0\n\n\nStep 2: Select Strategy and Structure\u00a0\n\n\nProduct Grouping Options\u00a0When customers select multiple products, they can choose:\u00a0\u00a0\u00a0\n\n\n\n\n\"Create ads for all products together\": If the products are similar and share common keywords, this option can be selected without creating separate ads.\u00a0\u00a0\n\n\n\n\n\n\n\"Create ads by main item\": Different ad campaigns will be created for each main item and its variants.\u00a0\u00a0\u00a0\u00a0\n\n\n\n\n\n\n\"Create ads by variant item\": Separate ad campaigns will be created for each variant item, which is commonly used when there are differences between variant items that require separate ad targeting.\u00a0\u00a0\u00a0\u00a0\n\n\n\n\n\u00a0\n\n\nSet Ad Strategy\u00a0System supports the creation of the following ad strategies:\u00a0\u00a0\u00a0\n\n\n\n\n\n\n\n\n Targeting Type\u00a0\n Strategy - Level 1\u00a0\n Strategy - Level 2\u00a0\n Description\u00a0\n\n\n Automatic\u00a0\n Automatic targets\u00a0\n Automatic ads\u00a0\n\n\n\u00a0\n Automatic campaigns\u00a0\n\n\n Manual\u00a0\n Non-brand\u00a0\n Competitive\u00a0\n Targets competitor brand keywords, aiming to capture competitor traffic\u00a0\n\n\n General\u00a0\n Targets product-related and category-related keywords\u00a0\n\n\n Brand\u00a0\n Brand Defense\u00a0\n Targets your brand keywords to create brand defense ads\u00a0\n\n\n\n\n\n\n\n\u00a0\n\n\n\u00a0\n\n\nXnurta provides four common strategy templates, ranging from simple to complex:\u00a0\u00a0\u00a0\n\n\n\u00a0\n\n\n\n\nAuto Ads Only: Creates one auto ad for each product group\u00a0\u00a0\u00a0\n\n\n\n\n\n\nBasic: Create automatic + manual structure for each product combination.\u00a0\u00a0\u00a0\n\n\n\n\n\n\nBranded: Create an automatic + brand words + non-brand words structure for each product combination.\u00a0\n\n\n\n\n\n\nCompetitive: Create an automatic + brand words + general words + competitor words structure for each product combination.\u00a0\n\n\n\n\n\u00a0\u00a0\n\n\nIn manual ads, multiple match types can be selected. The system also supports splitting match types into separate ad campaigns, ad groups within the same campaign, or keeping them all in a single ad campaign and group.\u00a0\n\n\n\u00a0\u00a0\n\n\nAfter selecting product combination methods and advertising strategies and structures, the system will estimate the expected number of advertising campaigns, ad groups, and the minimum daily budget requirements based on the customer's choices.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\n\u00a0\u00a0\n\n\nStep 3: Preview and Finalize Ad Settings\u00a0\n\n\nIn the last step, you can view and set advertising campaigns, ad groups, keywords, and bids in a unified manner. Selecting multiple advertising campaigns supports batch operations.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\nIf multiple products are selected and the main or variant items are split to create different campaigns, each product group will create its own advertising campaign, requiring the customer to click on the corresponding product image on the page to view the associated advertising campaign.\u00a0\n\n\n\u00a0\u00a0\n\n\nIf certain settings can be shared among groups of products, the system allows one group\u2019s settings to be applied to other product groups with a single click.\u00a0\n\n\n\n\n\u00a0\u00a0\n\n\nClick \u2018View\u2019 to see all keyword and bid settings. Besides competitive strategies, the system will set keywords and bids for other strategy ad groups, and we provide the source of keyword recommendations, their search rankings on Walmart, click share of the top 3 products, and conversion share, helping sellers evaluate the traffic situation and competition level of keywords. Keyword search data on Walmart is provided by Walmart. Each ad group can set up to 20 keywords.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\nClick \u2018edit\u2019 button to modify keywords and bids. In the modification interface, customers can also see additional recommended keywords from the system. \u00a0\n\n\nTo avoid duplicate targeting, if products have already been advertised with certain keywords, we will mark those as already placed and provide a one-click feature to delete previously used keywords.\u00a0\u00a0\n\n\nIf you have selected a large number of products, system will require more time to obtain recommended keywords.\u00a0To avoid unnecessary waiting, this page will temporarily not display keyword and bid settings. You can submit the creation task first, and once the keyword recommendations are ready, the system will notify them in the creation history page to review and finalize the ad creation.\u00a0\u00a0\u00a0\n\n\n\u00a0\u00a0\n\n\nStep 4: Set AI Objectives\u00a0\n\n\nYou can choose whether to enable AI immediately after creating the ad campaign.\u00a0\n\n\n\n\nIf enabled AI, system will group all advertising campaigns of each product group into a management group and\u00a0enabled AI\u00a0based on product group.\u00a0You are required to complete settings for AI objective and AI action space.\u00a0\n\n\n\n\n\n\nIf not enabled AI, the system will only create ad campaigns without creating managed groups, and AI will not adjust the ads.\u00a0\u00a0\u00a0\n\n\n\n\n\u00a0\n\n\nView\/ Manage Ad Campaigns\u00a0\n\n\nClick the dropdown menu next to the smart creation button, then click \"History\" to view all smart creation tasks for products. You can also find the pending creating campaigns under \u2018History\u2019 tab. \u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\n\u00a0\u00a0\n\n\nManage Naming Rules for Ad Campaigns\u00a0\n\n\nClick the dropdown menu next to the smart creation button, then click \"Naming Rules\" to manage the naming rules for smart creation. The system has already created a default set of naming rules, and customers can also create their own.\u00a0\n\n\n\u00a0\n\n\n\u00a0\n\n\nSharing Naming Rule Templates: On this page, naming rules created by all accounts can be shared; accounts cannot modify or delete naming rules created by others.\u00a0\n\n\n\u00a0\n\n\nSet as My Default Template: Customers can set a particular naming rule as their default template. After setting, this template will be used by default for naming advertising campaigns and ad groups during smart creation.\u00a0\u00a0\n\n\nIf users need to modify, they can click the dropdown menu for naming rules, select the desired rule, and click apply. After applying, all advertising campaign and ad group names will refresh.\u00a0\n\n\n\u00a0\n\n\n\u00a0\u00a0\u00a0\n\n\n\n\nFAQ\u00a0\n\n\nHow does the system recommend keywords?\u00a0Currently, the recommended keywords come from the following sources:\u00a0\u00a0\u00a0\n\n\n\n\nHigh-conversion historical keywords: For products that have been advertised before, the system selects keywords with relatively high sales and a conversion rate higher than the overall conversion rate of the item in the past 30 days.\u00a0\u00a0\u00a0\n\n\n\n\n\n\nRoot word expansion: Using search term reports from the past 30 days, the system extracts key root words representing the product based on word frequency statistics and extracts feature root words with conversion rates above average. The root words are then combined to form keyword expansions.\u00a0\u00a0\u00a0\n\n\n\n\n\n\nWalmart recommended keywords: Walmart recommends keywords for the product based on relevance and other factors.\u00a0\u00a0\u00a0\n\n\n\n\n\u00a0\u00a0\n\n\nXnurta plans to add keywords sourced from Amazon soon, allowing high-performing keywords on Amazon to be used for Walmart advertising, enabling keyword alignment across both platforms.\u00a0\n\n\n\u00a0\n\u00a0\n\u00a0","is_draft":"0","editor_type":"3","file_path":"","add_time":"1728603835","update_time":"1737694611"},"pure_content":"Overview\nUnlock the power of efficiency with\u00a0Xnurta Walmart Ads Smart Creation! Our innovative tool is designed to simplify your advertising efforts, enabling you to create bulk campaigns with ease."},{"id":"221869","string_id":"7OlcLOqz","status":"1","parent_id":"139988","slug":"Walmart-metrics-introduction","order":"9","name":"Walmart metrics introduction","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1735291312","add_time":"1732282602","update_time":"1776667045","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"221869","content":"
1. Ads metrics<\/h2>\n
1.1. Common metrics<\/h3>\n
\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Common metrics<\/p>\n<\/td>\n
\n
Indicator Description<\/p>\n<\/td>\n<\/tr>\n
\n
Impressions<\/p>\n<\/td>\n
\n
From the Walmart Advertising API. Number of ads shown.<\/p>\n<\/td>\n<\/tr>\n
\n
Clicks<\/p>\n<\/td>\n
\n
From the Walmart Advertising API. Number of ads clicked.<\/p>\n<\/td>\n<\/tr>\n
\n
Spend<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The amount of budget spent in dollars.<\/p>\n
Note: • adSpend can be retrieved by the formula: CPCclicks.<\/p>\n
• CPC Bid amount will be restricted to first two decimal places for advertisers. Any decimal digit beyond the first 2 digits will be truncated without rounding off .<\/p>\n<\/td>\n<\/tr>\n
\n
Sales Same SKU<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.Attributed sales revenue based off the direct click of the advertised item in dollars. This is for online sales only.<\/p>\n<\/td>\n<\/tr>\n
\n
Units<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.Total attributed units sold over click. This is for online sales only.<\/p>\n<\/td>\n<\/tr>\n
\n
Sales Other SKU<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.Attributed sales based off the direct click of the same brand as the advertised item in dollars, over click. This is for online sales only.<\/p>\n<\/td>\n<\/tr>\n
\n
Orders<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.Total attributed orders placed over click. This is for online sales only.<\/p>\n<\/td>\n<\/tr>\n
\n
Sales<\/p>\n<\/td>\n
\n
Advertising sales,calculated by the system, including sales of promoted products and sales of other products<\/p>\n<\/td>\n<\/tr>\n
\n
CTR<\/p>\n<\/td>\n
\n
Click-through rate, calculated by the system, (number of clicks\/number of impressions)100%.<\/p>\n<\/td>\n<\/tr>\n
\n
CPC<\/p>\n<\/td>\n
\n
Cost per click, system calculation, cost\/click volume<\/p>\n<\/td>\n<\/tr>\n
\n
CPA<\/p>\n<\/td>\n
\n
Average cost per order, calculated by the system, cost\/advertising order volume.<\/p>\n<\/td>\n<\/tr>\n
\n
ROAS<\/p>\n<\/td>\n
\n
Return on advertising expenditure, the system calculates sales brought by advertising\/advertising expenses.<\/p>\n<\/td>\n<\/tr>\n
\n
CVR (Units Based)<\/p>\n<\/td>\n
\n
Ad sales conversion rate, calculated by the system, (ad sales\/clicks)100%.<\/p>\n<\/td>\n<\/tr>\n
\n
CVR (Orders Based)<\/p>\n<\/td>\n
\n
Advertisement order conversion rate, calculated by the system, (advertisement order quantity\/click quantity)100%.<\/p>\n<\/td>\n<\/tr>\n
\n
NTB Units<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of units purchased from new-to-brand orders for products within the brand . This metric includes all placement types.<\/p>\n<\/td>\n<\/tr>\n
\n
NTB Orders<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of first-time orders for products within the brand. This metric includes all placement types.<\/p>\n<\/td>\n<\/tr>\n
\n
NTB Sales<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The total sales of new-to-brand orders for products within the brand.This metric includes all placement types<\/p>\n<\/td>\n<\/tr>\n
\n
% of NTB Orders<\/p>\n<\/td>\n
\n
The proportion of new customer orders from advertising is calculated by the system, (number of new customer orders from advertising\/number of advertising orders)100%<\/p>\n<\/td>\n<\/tr>\n
\n
% of NTB Units<\/p>\n<\/td>\n
\n
The proportion of new customer units from advertising is calculated by the system, (new customer units from advertising\/advertising units)100%<\/p>\n<\/td>\n<\/tr>\n
\n
% of NTB Sales<\/p>\n<\/td>\n
\n
The proportion of new customer sales from advertising is calculated by the system, (new customer sales from advertising\/advertising sales)100%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
1.2. Special metrics for Ad types<\/h3>\n
\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Metric<\/p>\n<\/td>\n
\n
Ad type<\/p>\n<\/td>\n
\n
Indicator Description<\/p>\n<\/td>\n<\/tr>\n
\n
Viewable Impressions<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed .<\/p>\n<\/td>\n<\/tr>\n
\n
Video First Quartile Views<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of impressions where the video was viewed to 25%.<\/p>\n<\/td>\n<\/tr>\n
\n
Video Midpoint Views<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of impressions where the video was viewed to 50%.<\/p>\n<\/td>\n<\/tr>\n
\n
Video Third Quartile Views<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of impressions where the video was viewed to 75%.<\/p>\n<\/td>\n<\/tr>\n
\n
Video Complete Views<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of impressions where the video was viewed to 100%.<\/p>\n<\/td>\n<\/tr>\n
\n
Video Unmutes<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of impressions where the shopper unmuted the video.<\/p>\n<\/td>\n<\/tr>\n
\n
Video 5 Second Views<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
From the Walmart Advertising API.The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter .<\/p>\n<\/td>\n<\/tr>\n
\n
VTR<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
View rate, calculated by the system, (number of views\/number of impressions)100%.<\/p>\n<\/td>\n<\/tr>\n
\n
vCTR<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
The click-through rate of browsing is calculated by the system as (number of clicks\/number of views)100%<\/p>\n<\/td>\n<\/tr>\n
\n
Video 5 Second Views Rate<\/p>\n<\/td>\n
\n
SV<\/p>\n<\/td>\n
\n
Percentage of videos watched within 5 seconds or after completion<\/p>\n
, the system calculates (video 5 seconds or complete viewing number<\/p>\n
\/number of views)100%.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>","pure_content":"1. \u00a0Ads metrics\n1.1. \u00a0Common metrics\n\n\n\n\n Common metrics\n Indicator Description\n\n\n Impressions\n From the Walmart Advertising API. Number of ads shown.\n\n\n Clicks\n From the Walmart Advertising API. Number of ads clicked.\n\n\n Spend\n From the Walmart Advertising API.The amount of budget spent in dollars.\nNote: \u2022 adSpend can be retrieved by the formula: CPCclicks.\n\u2022 CPC Bid amount will be restricted to first two decimal places for advertisers. Any decimal digit beyond the first 2 digits will be truncated without rounding off .\n\n\n Sales Same SKU\n From the Walmart Advertising API.Attributed sales revenue based off the direct click of the advertised item in dollars. This is for online sales only.\n\n\n Units\n From the Walmart Advertising API.Total attributed units sold over click. This is for online sales only.\n\n\n Sales Other SKU\n From the Walmart Advertising API.Attributed sales based off the direct click of the same brand as the advertised item in dollars, over click. This is for online sales only.\n\n\n Orders\n From the Walmart Advertising API.Total attributed orders placed over click. This is for online sales only.\n\n\n Sales\n Advertising sales,calculated by the system, including sales of promoted products and sales of other products\n\n\n CTR\n Click-through rate, calculated by the system, (number of clicks\/number of impressions)100%.\n\n\n CPC\n Cost per click, system calculation, cost\/click volume\n\n\n CPA\n Average cost per order, calculated by the system, cost\/advertising order volume.\n\n\n ROAS\n Return on advertising expenditure, the system calculates sales brought by advertising\/advertising expenses.\n\n\n CVR (Units Based)\n Ad sales conversion rate, calculated by the system, (ad sales\/clicks)100%.\n\n\n CVR (Orders Based)\n Advertisement order conversion rate, calculated by the system, (advertisement order quantity\/click quantity)100%.\n\n\n NTB Units\n From the Walmart Advertising API.The number of units purchased from new-to-brand orders for products within the brand . This metric includes all placement types.\n\n\n NTB Orders\n From the Walmart Advertising API.The number of first-time orders for products within the brand. This metric includes all placement types.\n\n\n NTB Sales\n From the Walmart Advertising API.The total sales of new-to-brand orders for products within the brand.This metric includes all placement types\n\n\n % of NTB Orders\n The proportion of new customer orders from advertising is calculated by the system, (number of new customer orders from advertising\/number of advertising orders)100%\n\n\n % of NTB Units\n The proportion of new customer units from advertising is calculated by the system, (new customer units from advertising\/advertising units)100%\n\n\n % of NTB Sales\n The proportion of new customer sales from advertising is calculated by the system, (new customer sales from advertising\/advertising sales)100%\n\n\n\n\n1.2. \u00a0Special metrics for Ad types\n\n\n\n\n Metric\n Ad type\n Indicator Description\n\n\n Viewable Impressions\n SV\n From the Walmart Advertising API.The number of impressions that met the MRC viewability standard, which is 50% viewable with 2 seconds playback completed .\n\n\n Video First Quartile Views\n SV\n From the Walmart Advertising API.The number of impressions where the video was viewed to 25%.\n\n\n Video Midpoint Views\n SV\n From the Walmart Advertising API.The number of impressions where the video was viewed to 50%.\n\n\n Video Third Quartile Views\n SV\n From the Walmart Advertising API.The number of impressions where the video was viewed to 75%.\n\n\n Video Complete Views\n SV\n From the Walmart Advertising API.The number of impressions where the video was viewed to 100%.\n\n\n Video Unmutes\n SV\n From the Walmart Advertising API.The number of impressions where the shopper unmuted the video.\n\n\n Video 5 Second Views\n SV\n From the Walmart Advertising API.The number of impressions where the shopper watched the complete video or 5 seconds, whichever is shorter .\n\n\n VTR\n SV\n View rate, calculated by the system, (number of views\/number of impressions)100%.\n\n\n vCTR\n SV\n The click-through rate of browsing is calculated by the system as (number of clicks\/number of views)100%\n\n\n Video 5 Second Views Rate\n SV\n Percentage of videos watched within 5 seconds or after completion\n, the system calculates (video 5 seconds or complete viewing number\n\/number of views)100%.","is_draft":"0","editor_type":"3","file_path":"","add_time":"1732282602","update_time":"1735293735"},"pure_content":"1. \u00a0Ads metrics\n1.1. \u00a0Common metrics\n\n\n\n\n Common metrics\n Indicator Description\n\n\n Impressions\n From the Walmart Advertising API. Number of ads shown.\n\n\n Clicks\n From the Walmart Advertising API. Numb"},{"id":"221870","string_id":"g5gypHkM","status":"1","parent_id":"139988","slug":"Walmart-dashbord","order":"9","name":"Walmart dashbord","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1735291315","add_time":"1732282655","update_time":"1776407671","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"221870","content":"
1. Function Introduction<\/h2>\n
Compared with advertising management, the data dashboard provides a more overall and structured data presentation. In the dashboard, you can see<\/p>\n
\n
Summary indicators of single\/multiple stores, trends of key indicators<\/li>\n
Automatic\/manual advertising types, structural analysis of different match types of targeted keywords<\/li>\n
Indicator analysis of different ad placement and display platforms<\/li>\n
Enable AI analysis of the proportion of all advertising activities<\/li>\n<\/ol>\n
<\/p>\n
2. How to use<\/h2>\n
1. Select the data time range and store to view the data<\/p>\n
Attribution period: Walmart provides 3-day, 14-day, and 30-day attribution periods, and the 14-day attribution period is selected by default.<\/p>\n
<\/p>\n
2. Filter data range by campaign type, campaign AI status, or different AI goals<\/p>\n
<\/p>\n
3. Data chart description<\/p>\n
a. Overall data indicators<\/p>\n
Displays the overall data indicators in the currently selected time period, as well as the data indicators and month-on-month comparison period.<\/p>\n
<\/p>\n
b. AI Proportion Analysis<\/p>\n
Displays the amount and proportion of spending and sales, as well as the month-on-month comparison, when AI is enabled in different states.<\/p>\n
Note: AI on state represents the current state performance<\/p>\n
<\/p>\n
c. Key indicator trends<\/p>\n
Trend performance of spend, orders, ROAS,CPA,CPC, CVR (orders based) within the selected time range, which can be summarized by day, week or month.<\/p>\n
Note: Orders, ROAS,CPA ,CVR (orders based) are presented here according to the selected attribution period.<\/p>\n
<\/p>\n
<\/p>\n
d. Analysis of the proportion of different advertising types<\/p>\n
Displays the structural proportions of the three advertising types: SP, SB, and SV, and provides proportions by spend, by sales, and on a month-on-month basis.<\/p>\n
<\/p>\n
e. Analysis of the proportion of automatic\/manual ads<\/p>\n
Displays the percentage of automatic and manual ads, and provides percentage by spend, percentage by sales, and month-on-month comparison.<\/p>\n
<\/p>\n
f. Distribution of different delivery match types<\/p>\n
Displays the distribution of spend and sales for different match types of manual ads, showing the selected current time period and comparison period.<\/p>\n
<\/p>\n
g. Analysis of indicators of different advertising positions on different platforms<\/p>\n
Displays indicators and year-on-year growth on different platforms (App, desktop, mobile), and indicators and year-on-year growth on different ad positions (search in-grid, carousel, buybox, browse in-grid, stock up, homepage, others).<\/p>\n
<\/p>\n
<\/p>","pure_content":"1. Function Introduction\nCompared with advertising management, the data dashboard provides a more overall and structured data presentation. In the\u00a0 dashboard, you can see\n\nSummary indicators of single\/multiple stores, trends of key indicators\nAutomatic\/manual advertising types, structural analysis of different match types of targeted keywords\nIndicator analysis of different ad placement and display platforms\nEnable AI analysis of the proportion of all advertising activities\n\n\u00a0\n2. How to use\n1. \u00a0 \u00a0 Select the data time range and store to view the data\n\u00a0Attribution period: Walmart provides 3-day, 14-day, and 30-day attribution periods, and the 14-day attribution period is selected by default.\n\n2. \u00a0 \u00a0 Filter data range by campaign type, campaign AI status, or different AI goals\n\n3. \u00a0 \u00a0 Data chart description\na. \u00a0 \u00a0 Overall data indicators\nDisplays the overall data indicators in the currently selected time period, as well as the data indicators and month-on-month comparison period.\n\nb. \u00a0 \u00a0 AI Proportion Analysis\nDisplays the amount and proportion of spending and sales, as well as the month-on-month comparison, when AI is enabled in different states.\nNote: AI on state represents the current state performance\n\nc.\u00a0 \u00a0 \u00a0 Key indicator trends\nTrend performance of spend, orders, ROAS,CPA,CPC, CVR (orders based) within the selected time range, which can be summarized by day, week or month.\nNote:\u00a0 Orders, ROAS,CPA ,CVR (orders based) are presented here according to the selected attribution period.\n\n\nd. \u00a0 \u00a0 Analysis of the proportion of different advertising types\nDisplays the structural proportions of the three advertising types: SP, SB, and SV, and provides proportions by spend, by sales, and on a month-on-month basis.\n\ne. \u00a0 \u00a0 Analysis of the proportion of automatic\/manual ads\nDisplays the percentage of automatic and manual ads, and provides percentage by spend, percentage by sales, and month-on-month comparison.\n\nf. \u00a0 \u00a0 \u00a0 Distribution of different delivery match types\nDisplays the distribution of spend and sales for different match types of manual ads, showing the selected current time period and comparison period.\n\ng. \u00a0 \u00a0 Analysis of indicators of different advertising positions on different platforms\nDisplays indicators and year-on-year growth on different platforms (App, desktop, mobile), and indicators and year-on-year growth on different ad positions (search in-grid, carousel, buybox, browse in-grid, stock up, homepage, others).\n\n\u00a0","is_draft":"0","editor_type":"3","file_path":"","add_time":"1732282655","update_time":"1735291315"},"pure_content":"1. Function Introduction\nCompared with advertising management, the data dashboard provides a more overall and structured data presentation. In the\u00a0 dashboard, you can see\n\nSummary indicators of single"},{"id":"625856","string_id":"lA94JXtj","status":"1","parent_id":"139988","slug":"Criteo-features","order":"9","name":"Introduction to Criteo features on Xnurta","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"Introduction to Criteo features on Xnurta","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1758861785","add_time":"1758857099","update_time":"1776407791","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"625856","content":"
\n
Update to 11\/26\/2025<\/span><\/em><\/span><\/p>\n*
\n
\n
\n
\n
\n
Xnurta now supports Criteo ad management, with customer experience available starting from 10\/22\/2025 for a period of 4 weeks. If you need to participate or have any questions, please contact your Customer Success Manager.<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n
1.What can be done in Xnurta:<\/h2>\n
1.1.Multi-dimensional report analysis:<\/h3>\n
Advertising management supports unified management of multi-store advertising, analyzes advertising reports at different levels, and supports viewing overall data, trends, and reports for individual objects.<\/div>\n
\n
1. At the ad campaign level, trends are analyzed daily\/weekly\/monthly, and support searching for specified ad campaigns for viewing. If multiple stores are selected, they will be uniformly displayed in the list.<\/div>\n<\/blockquote>\n
<\/div>\n
Slide right to view the metrics.<\/div>\n
<\/div>\n
\n
2. At the line item level, it also supports analyzing trends by day\/week\/month, searching for specified line items, and displaying reports for multiple stores.<\/div>\n<\/blockquote>\n
<\/div>\n
\n
3. Promote the product hierarchy, display product information, and present product display trends and reports.<\/div>\n<\/blockquote>\n
<\/div>\n
\n
4. Keyword hierarchy, divided into Automatic keyword and Manual keyword display reports.<\/div>\n<\/blockquote>\n
<\/div>\n
<\/div>\n
\n
5. Search term hierarchy, displays search term reports, and supports filtering for automatic or manual keyword placement.<\/div>\n<\/blockquote>\n
<\/div>\n
\n
6. Placement level, displays reports for each placement, and supports filtering to view specified placements.<\/div>\n<\/blockquote>\n
<\/div>\n
1.2.Deep-dive analysis of reports:<\/h3>\n
\n
1. Deep-dive report at the finest grain<\/div>\n<\/blockquote>\n
Products, keywords, and placements, support deep dive to reports of each line item, and can also aggregate to objects, such as the overall performance of a specific keyword, simply turn off deep dive.<\/div>\n
<\/div>\n
\n
2. Aggregate report data<\/div>\n<\/blockquote>\n
<\/div>\n
1.3.Report data comparison and analysis<\/h3>\n
\n
1. Time comparison of the same object<\/div>\n<\/blockquote>\n
Quick filter by month-on-month or selected comparison time period to analyze ROAS or Sales growth or decline.<\/div>\n
<\/div>\n
\n
2. Comparison of Different Objects<\/div>\n<\/blockquote>\n
Sort and analyze metrics through range filtering, such as promoted products, retailers, advertising campaign status, etc.<\/div>\n
<\/div>\n
1.4.Efficiently manage advertisements:<\/h3>\n
1.4.1.Batch operation:<\/h4>\n
Advertising management supports batch operations. After batch settings are confirmed and submitted, the checked objects will be uniformly applied.<\/div>\n
Advertising campaigns support batch budget adjustment and report attribution settings. After the attribution settings are modified, attribution-related data will be updated on T+1 day.<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
Line items support batch adjustment of budget, bid optimization method, and line item on\/off status. line items can only adjust those with a status of Active or Paused, and those not allowed to be adjusted will skip the update.<\/div>\n
<\/div>\n
Promoted products support batch adjustment of the switch.<\/div>\n
<\/div>\n
Placements support batch adjustment of bid multiplier. The selected placements will appear in the pop-up window. For placements that need to be changed, please enter a value; for those that do not need to be changed, no value needs to be entered. Click Confirm to update.<\/div>\n
<\/div>\n
<\/div>\n
1.4.2.Set up automated rules to manage ads<\/h4>\n
Select a store, select the type of automation rule. See details below.<\/div>\n
<\/div>\n
Bid dayparting:<\/h4>\n
Set the bid coefficient by time period, multiply the existing bid by the bid coefficient for different time periods, and adjust the bid value.<\/div>\n
Each rule specifies which level of bid value to adjust, including Line item bid, Keyword bid, and Product bid. It also supports setting whether to adjust all objects or specific objects at that level. For example, adjusting all Keywords under a line item or specific Keywords.<\/div>\n
Note that if the bid is not set for Keyword or Product, the adjustment of the bid value will be skipped.<\/div>\n
\n
For example, if the bid coefficient set for the period from 3:00 to 5:00 is 2, and no bid coefficient is set for other time periods, with the base bid being $1, then the bid value will be adjusted to $2 from 3:00 to 5:00, while remaining at $1 during other time periods.<\/div>\n<\/blockquote>\n
<\/div>\n
<\/div>\n
<\/div>\n
Budget dayparting:<\/h4>\n
Set the daily budget allocation percentage or budget value by time period, and allocate the budget for each time period according to the allocation logic, so the daily budget will continuously accumulate throughout the day according to the set allocation logic.<\/div>\n
Each rule specifies which level of budget to adjust, including Campaign daily budget and Line item daily budget. If there are multiple Line items under a Campaign, it supports specifying a Line item for adjustment.<\/div>\n
Note that when the Daily budget is set to Auto, it does not support automated rule adjustment.<\/div>\n
\n
Select proportional allocation. For example, if the daily budget is set to $5, 40% is allocated from 0:00 to 10:00, and Xnurta will adjust the daily budget to $2; 30% is allocated from 11:00 to 17:00, and Xnurta will adjust the daily budget to $3.5; 30% is allocated from 18:00 to 10 23:59, and Xnurta will adjust the daily budget to $5.<\/div>\n<\/blockquote>\n
<\/div>\n
\n
Select to allocate by a fixed value. For example, if the daily budget is set to $10, $2 is allocated from 0:00 to 7:00, during which Xnurta will adjust the daily budget to $2; $3 is allocated from 8:00 to 17:00, during which Xnurta will adjust the daily budget to $5; $5 is allocated from 18:00 to 23:59, during which Xnurta will adjust the daily budget to $10.<\/div>\n<\/blockquote>\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
Bid Adjustment\uff1a<\/h4>\n
Adjust the bid value based on historical performance. If the bid value is not set, for example, if the Keyword bid is not set, then the adjustment of the Keyword bid will be skipped.<\/div>\n
Each rule also specifies which level of bid value to adjust, including Line item bid, Keyword bid, and Product bid. It also supports adjusting all objects at that level or specific objects.<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
2.How to authorize<\/h2>\n
This article will detail the operation process for the main account to authorize a Criteo account, helping users complete the authorization quickly for subsequent related businesses. Below is the authorization process flowchart:<\/div>\n
<\/div>\n
<\/div>\n
2.1. Pre-Authorization Preparation<\/h3>\n
Ensure that the logged-in Criteo account has at least one of the following roles:<\/div>\n
\n
\n
Admin<\/div>\n<\/li>\n
\n
Business Manager<\/div>\n<\/li>\n
\n
Technical Manager<\/div>\n<\/li>\n<\/ul>\n
<\/div>\n
2.2. Operation Steps<\/h3>\n
Step 1: Contact CSM\/CS to obtain the authorization link<\/h4>\n
Contact your CSM (Customer Success Manager) or CS (Customer Service) to obtain the authorization link.<\/div>\n
<\/div>\n
Step 2: Log in to the Criteo backend via Xnurta's authorization link<\/h4>\n
After receiving your authorization request, the CSM or CS will send you an exclusive authorization link (a jump link for logging in to the Criteo). Please copy the link directly, open it in a secure browser environment, and proceed with authorization.<\/div>\n
If you have logged in to another seller account, please log out first and then repeat the above operations.<\/div>\n
Step 3: Check the Criteo account that needs to be authorized to Xnurta<\/h4>\n
After logging in to Criteo, you will see the following interface, confirming that Xnurta will read\/edit the advertising data under your account.<\/div>\n
<\/div>\n
Please check the account that needs to be authorized to Xnurta and click \"Approve\". After clicking \"Approve\", you will be automatically redirected to the Xnurta login interface. After logging in to Xnurta, the Xnurta main account completes the authorization of the Criteo account.<\/div>\n
<\/div>\n
After all the above steps are completed, the Criteo store authorization is successfully finished. At this point, you can view and manage the authorized Criteo accounts in Xnurta, and carry out subsequent businesses such as advertising and data synchronization.<\/div>\n
<\/div>\n
Step 4\uff1aAssign permissions and stores to sub-account<\/h4>\n
\n
After the main account user logs in to Xnurta, click the profile photo in the upper right corner, and then click Account Management.<\/div>\n<\/blockquote>\n
<\/div>\n
Account management is divided into two parts:<\/div>\n
Account information<\/strong>, this is the place to view and modify the basic information filled in when registering for the account. It includes username, mobile phone number, email address, and company name. Click the edit icon to modify the above information. The page also displays the account status. Please pay attention to the valid date of the account. After the account expires, the system will no longer provide data updates.<\/div>\n
Sub-account management<\/strong>, where you can view all sub-account information under the current main account, and create, modify, or delete sub-accounts.<\/div>\n
<\/div>\n
\n
Manage sub-accounts<\/strong><\/div>\n
In the sub-account management list, all sub-accounts and related information in the main account are listed. In the operation bar, the main account can edit information or delete accounts for sub-accounts.Supports both single and batch operations.<\/div>\n<\/blockquote>\n
<\/div>\n
<\/div>\n
<\/div>\n
3.Points to note:<\/h2>\n
\n
\n
\n
We currently have frequency limits for API updates. Adjustments made in Xnurta will be synchronized to Criteo in real time, but adjustments made in the Criteo backend will take up to 6 hours to be synchronized to Xnurta. We recommend managing your ads in Xnurta.<\/p>\n<\/div>\n
<\/div>\n<\/li>\n
\n
When updating the API, it will completely overwrite the entire ad hierarchy, not just individual item. For example, modifying the daily budget value for an ad campaign will update the campaign start & end dates, attribution settings, etc., according to existing Xnurta settings. We recommend making all ad adjustments and enabling automation rules in Xnurta to prevent overwriting changes made on other platforms.<\/div>\n
<\/div>\n<\/li>\n
\n
Criteo Retail Media APIs currently do not support some ad types. See the appendix for details.<\/div>\n<\/li>\n<\/ol>\n
4.FAQ\uff1a<\/h2>\n
Q: Does the authorization link have an expiration date?<\/span><\/div>\n
A: The authorization link will not expire, but it is recommended to take prompt action upon receipt.<\/div>\n
<\/div>\n
Q: After authorizing an account, how many days of past advertising data will be synchronized for the account? Approximately how many days will it take to complete the data synchronization?<\/span><\/div>\n
A: Synchronize data from the past 100 days starting from the synchronization authorization date. The completion time of data synchronization depends on the data volume of the account. Generally speaking, accounts with a large data volume take longer to complete synchronization than those with a small data volume.<\/div>\n
<\/div>\n
Q: What is Attributed sales attributed to?<\/span><\/div>\n
A: Attributed sales are determined by your campaign attribution settings. If the attribution settings (including lookback window and product match) for different campaigns vary, then the attribution logic will also differ.<\/div>\n
<\/div>\n
Q: If I change the Campaign attribution setting, how long will it take to update the attribution data?<\/span><\/div>\n
A: The update cycle is T+1, which means you can see the attribution data for the new campaign attribution setting the next day. Note that only the data from the most recent 100 days will be updated at most.<\/div>\n
<\/div>\n
Q: If an ad is adjusted in the Criteo backend, how long will it take for Xnurta to update?<\/span><\/div>\n
A: Currently, since the API frequency is updated once every 6 hours, any adjustment made in Xnurta will be immediately updated to Criteo.<\/div>\n
<\/div>\n
Q: Why can't some ads be edited?<\/span><\/div>\n
Due to Criteo rules, only line items with a status of Active or Paused are allowed to be edited.<\/div>\n
5.Appendix:<\/h2>\n
Ad types supported by Criteo, Retailer, etc.<\/div>\n
1.Ad type<\/div>\n
\n<\/colgroup>\n\n\n\n\n\n
\n
Ad type<\/div>\n<\/td>\n
\n
Reporting<\/div>\n<\/td>\n<\/tr>\n
\n
Onsite sponsored product<\/div>\n<\/td>\n
\n
\u2705<\/div>\n<\/td>\n<\/tr>\n
\n
Onsite display\uff08Onsite Video\uff09<\/div>\n<\/td>\n
\n
\u2705<\/div>\n
The API only supports buy type Preferred Deals<\/div>\n<\/td>\n<\/tr>\n
\n
Offsite<\/div>\n
<\/div>\n<\/td>\n
\n
\u274c<\/div>\n
API not supported<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
<\/div>\n
2.Country and Retailer<\/div>\n
US\uff1aUS Retailer<\/a><\/div>\n
EMEA\uff1a EMEA Retailer<\/a><\/div>\n
<\/div>\n
3.Account type<\/div>\n
Xnurta already supports Brand and Seller, so regardless of which type you are, you can authorize and view reporting<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>","pure_content":"Update to 11\/26\/2025\n\n\n\n\n\nXnurta now supports Criteo ad management, with customer experience available starting from 10\/22\/2025 for a period of 4 weeks. If you need to participate or have any questions, please contact your Customer Success Manager.\n\n\n\n\n1.What can be done in Xnurta:\n1.1.Multi-dimensional report analysis:\nAdvertising management supports unified management of multi-store advertising, analyzes advertising reports at different levels, and supports viewing overall data, trends, and reports for individual objects.\n\n1. At the ad campaign level, trends are analyzed daily\/weekly\/monthly, and support searching for specified ad campaigns for viewing. If multiple stores are selected, they will be uniformly displayed in the list.\n\n\nSlide right to view the metrics.\n\n\n2. At the line item level, it also supports analyzing trends by day\/week\/month, searching for specified line items, and displaying reports for multiple stores.\n\n\n\n3. Promote the product hierarchy, display product information, and present product display trends and reports.\n\n\n\n4. Keyword hierarchy, divided into Automatic keyword and Manual keyword display reports.\n\n\n\n\n5. Search term hierarchy, displays search term reports, and supports filtering for automatic or manual keyword placement.\n\n\n\n6. Placement level, displays reports for each placement, and supports filtering to view specified placements.\n\n\n1.2.Deep-dive analysis of reports:\n\n1. Deep-dive report at the finest grain\n\nProducts, keywords, and placements, support deep dive to reports of each line item, and can also aggregate to objects, such as the overall performance of a specific keyword, simply turn off deep dive.\n\n\n2. Aggregate report data\n\n\n1.3.Report data comparison and analysis\n\n1. Time comparison of the same object\n\nQuick filter by month-on-month or selected comparison time period to analyze ROAS or Sales growth or decline.\n\n\n2. Comparison of Different Objects\n\nSort and analyze metrics through range filtering, such as promoted products, retailers, advertising campaign status, etc.\n\n1.4.Efficiently manage advertisements:\n1.4.1.Batch operation:\nAdvertising management supports batch operations. After batch settings are confirmed and submitted, the checked objects will be uniformly applied.\nAdvertising campaigns support batch budget adjustment and report attribution settings. After the attribution settings are modified, attribution-related data will be updated on T+1 day.\n\n\n\nLine items support batch adjustment of budget, bid optimization method, and line item on\/off status. line items can only adjust those with a status of Active or Paused, and those not allowed to be adjusted will skip the update.\n\nPromoted products support batch adjustment of the switch.\n\nPlacements support batch adjustment of bid multiplier. The selected placements will appear in the pop-up window. For placements that need to be changed, please enter a value; for those that do not need to be changed, no value needs to be entered. Click Confirm to update.\n\n\n1.4.2.Set up automated rules to manage ads\nSelect a store, select the type of automation rule. See details below.\n\nBid dayparting:\nSet the bid coefficient by time period, multiply the existing bid by the bid coefficient for different time periods, and adjust the bid value.\nEach rule specifies which level of bid value to adjust, including Line item bid, Keyword bid, and Product bid. It also supports setting whether to adjust all objects or specific objects at that level. For example, adjusting all Keywords under a line item or specific Keywords.\nNote that if the bid is not set for Keyword or Product, the adjustment of the bid value will be skipped.\n\nFor example, if the bid coefficient set for the period from 3:00 to 5:00 is 2, and no bid coefficient is set for other time periods, with the base bid being $1, then the bid value will be adjusted to $2 from 3:00 to 5:00, while remaining at $1 during other time periods.\n\n\n\n\nBudget dayparting:\nSet the daily budget allocation percentage or budget value by time period, and allocate the budget for each time period according to the allocation logic, so the daily budget will continuously accumulate throughout the day according to the set allocation logic.\nEach rule specifies which level of budget to adjust, including Campaign daily budget and Line item daily budget. If there are multiple Line items under a Campaign, it supports specifying a Line item for adjustment.\nNote that when the Daily budget is set to Auto, it does not support automated rule adjustment.\n\nSelect proportional allocation. For example, if the daily budget is set to $5, 40% is allocated from 0:00 to 10:00, and Xnurta will adjust the daily budget to $2; 30% is allocated from 11:00 to 17:00, and Xnurta will adjust the daily budget to $3.5; 30% is allocated from 18:00 to 10 23:59, and Xnurta will adjust the daily budget to $5.\n\n\n\nSelect to allocate by a fixed value. For example, if the daily budget is set to $10, $2 is allocated from 0:00 to 7:00, during which Xnurta will adjust the daily budget to $2; $3 is allocated from 8:00 to 17:00, during which Xnurta will adjust the daily budget to $5; $5 is allocated from 18:00 to 23:59, during which Xnurta will adjust the daily budget to $10.\n\n\n\n\n\u00a0\nBid Adjustment\uff1a\nAdjust the bid value based on historical performance. If the bid value is not set, for example, if the Keyword bid is not set, then the adjustment of the Keyword bid will be skipped.\nEach rule also specifies which level of bid value to adjust, including Line item bid, Keyword bid, and Product bid. It also supports adjusting all objects at that level or specific objects.\n\n\n\n2.How to authorize\nThis article will detail the operation process for the main account to authorize a Criteo account, helping users complete the authorization quickly for subsequent related businesses. Below is the authorization process flowchart:\n\n\u00a0\n2.1. Pre-Authorization Preparation\nEnsure that the logged-in Criteo account has at least one of the following roles:\n\n\nAdmin\n\n\nBusiness Manager\n\n\nTechnical Manager\n\n\n\n2.2. Operation Steps\nStep 1: Contact CSM\/CS to obtain the authorization link\nContact your CSM (Customer Success Manager) or CS (Customer Service) to obtain the authorization link.\n\u00a0\nStep 2: Log in to the Criteo backend via Xnurta's authorization link\nAfter receiving your authorization request, the CSM or CS will send you an exclusive authorization link (a jump link for logging in to the Criteo). Please copy the link directly, open it in a secure browser environment, and proceed with authorization.\nIf you have logged in to another seller account, please log out first and then repeat the above operations.\nStep 3: Check the Criteo account that needs to be authorized to Xnurta\nAfter logging in to Criteo, you will see the following interface, confirming that Xnurta will read\/edit the advertising data under your account.\n\nPlease check the account that needs to be authorized to Xnurta and click \"Approve\". After clicking \"Approve\", you will be automatically redirected to the Xnurta login interface. After logging in to Xnurta, the Xnurta main account completes the authorization of the Criteo account.\n\nAfter all the above steps are completed, the Criteo store authorization is successfully finished. At this point, you can view and manage the authorized Criteo accounts in Xnurta, and carry out subsequent businesses such as advertising and data synchronization.\n\nStep 4\uff1aAssign permissions and stores to sub-account\n\nAfter the main account user logs in to Xnurta, click the profile photo in the upper right corner, and then click Account Management.\n\n\nAccount management is divided into two parts:\nAccount information, this is the place to view and modify the basic information filled in when registering for the account. It includes username, mobile phone number, email address, and company name. Click the edit icon to modify the above information. The page also displays the account status. Please pay attention to the valid date of the account. After the account expires, the system will no longer provide data updates.\nSub-account management, where you can view all sub-account information under the current main account, and create, modify, or delete sub-accounts.\n\n\nManage sub-accounts\nIn the sub-account management list, all sub-accounts and related information in the main account are listed. In the operation bar, the main account can edit information or delete accounts for sub-accounts.Supports both single and batch operations.\n\n\n\n\n3.Points to note:\n\n\n\nWe currently have frequency limits for API updates. Adjustments made in Xnurta will be synchronized to Criteo in real time, but adjustments made in the Criteo backend will take up to 6 hours to be synchronized to Xnurta. We recommend managing your ads in Xnurta.\n\n\u00a0\n\n\nWhen updating the API, it will completely overwrite the entire ad hierarchy, not just individual item. For example, modifying the daily budget value for an ad campaign will update the campaign start & end dates, attribution settings, etc., according to existing Xnurta settings. We recommend making all ad adjustments and enabling automation rules in Xnurta to prevent overwriting changes made on other platforms.\n\u00a0\n\n\nCriteo Retail Media APIs currently do not support some ad types. See the appendix for details.\n\n\n4.FAQ\uff1a\nQ: Does the authorization link have an expiration date?\nA: The authorization link will not expire, but it is recommended to take prompt action upon receipt.\n\u00a0\nQ: After authorizing an account, how many days of past advertising data will be synchronized for the account? Approximately how many days will it take to complete the data synchronization?\nA: Synchronize data from the past 100 days starting from the synchronization authorization date. The completion time of data synchronization depends on the data volume of the account. Generally speaking, accounts with a large data volume take longer to complete synchronization than those with a small data volume.\n\u00a0\nQ: What is Attributed sales attributed to?\nA: Attributed sales are determined by your campaign attribution settings. If the attribution settings (including lookback window and product match) for different campaigns vary, then the attribution logic will also differ.\n\u00a0\nQ: If I change the Campaign attribution setting, how long will it take to update the attribution data?\nA: The update cycle is T+1, which means you can see the attribution data for the new campaign attribution setting the next day. Note that only the data from the most recent 100 days will be updated at most.\n\u00a0\nQ: If an ad is adjusted in the Criteo backend, how long will it take for Xnurta to update?\nA: Currently, since the API frequency is updated once every 6 hours, any adjustment made in Xnurta will be immediately updated to Criteo.\n\u00a0\nQ: Why can't some ads be edited?\nDue to Criteo rules, only line items with a status of Active or Paused are allowed to be edited.\n5.Appendix:\nAd types supported by Criteo, Retailer, etc.\n1.Ad type\n\n\n\n\n Ad type\n Reporting\n\n\n Onsite sponsored product\n \u2705\n\n\n Onsite display\uff08Onsite Video\uff09\n \u2705\nThe API only supports buy type Preferred Deals\n\n\n Offsite\n\u00a0\n \u274c\nAPI not supported\n\n\n\n\n\u00a0\n2.Country and Retailer\nUS\uff1aUS Retailer\nEMEA\uff1aEMEA Retailer\n\u00a0\n3.Account type\nXnurta already supports Brand and Seller, so regardless of which type you are, you can authorize and view reporting\n\n\n\n\u00a0","is_draft":"0","editor_type":"3","file_path":"","add_time":"1758857099","update_time":"1764129953"},"pure_content":"Update to 11\/26\/2025\n\n\n\n\n\nXnurta now supports Criteo ad management, with customer experience available starting from 10\/22\/2025 for a period of 4 weeks. If you need to participate or have any questio"},{"id":"221871","string_id":"RfMpazy1","status":"1","parent_id":"139988","slug":"Walmart-Ads-management","order":"8","name":"Walmart Ads management","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"","published_time":"1735293732","add_time":"1732282687","update_time":"1769680519","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"221871","content":"
1.Feature Overview<\/h2>\n
Xnurta Walmart Ad Management integrates basic ad reports, ad adjustments, and ad creation, covering Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Videos (SV) ad types. It offers the following features:<\/p>\n
\n
\n
View ad campaigns, keywords, ad items, searched keywords, ad placements, and platform reports, including summary, trend, and detailed data.<\/p>\n<\/li>\n
\n
Adjust ad information, such as budget, bidding, and targeting type.<\/p>\n<\/li>\n
\n
Set up ad campaigns, including SP, SB, and SV ad types.<\/p>\n<\/li>\n
\n
View searched keywords for automatic ads and add targeting to manual ads with one click.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
2.Usage Scenarios<\/h2>\n
Sellers need batch adjustments to ad campaigns to improve efficiency.<\/p>\n
Sellers want to add automatic ad searched keywords to manual ads.<\/p>\n
<\/p>\n
3.Usage Conditions<\/h2>\n
The ad management function can be used after completing Walmart authorization.
Entry point: Walmart - [Ad Management].<\/p>\n
<\/p>\n
4.How to Use:<\/h2>\n
4.1.Ad Campaigns<\/h3>\n
Data Source: Walmart API reports: adGroup, videoCampaigns.<\/p>\n
Ad Campaigns provide ad campaign reports, with deep dive options to view corresponding ad groups and ad items within the group, as well as targeting type details. It also offers the ability to create and edit ad campaigns, ad groups, ad items, and targeting types.<\/p>\n
4.1.1.Data Presentation:<\/h4>\n
\n
\n
Dashboard: The data dashboard provides summary metrics, and selected metrics can be viewed for daily\/weekly\/monthly trends.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
\n
\n
List: The ad campaign list allows you to view more detailed ad information (such as budget, campaign dates, campaign status, etc.) and ad performance metrics (such as impressions, clicks, ad sales, etc.). You can also view the data dashboard for specific ad campaigns.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
4.1.2.Adjusting and Creating Ad Campaigns:<\/h4>\n
Xnurta provides quick filters, allowing you to filter and view ad campaigns. You can make individual or batch adjustments to ad campaigns. It also supports creating a new ad campaign or adding new ad groups, ad items, and targeting types within an existing campaign.<\/p>\n
For more details on ad creation, see: <Walmart Ads Creation-Xnurta Help Center<\/a>><\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/strong><\/p>\n
4.2.Keywords<\/h3>\n
Data Source: Walmart API reports: keyword, videoKeywords.<\/p>\n
Keywords provide targeting keywords for manual ads, with options to view keyword reports, adjust keyword bids, and toggle keyword settings.<\/p>\n
<\/p>\n
<\/strong><\/p>\n
4.3.Ad Items<\/h3>\n
Data Source: adItem.<\/p>\n
Ad Items report includes both automatic and manual ads, with options to adjust bidding for ad items (automatic ads) and toggle product settings.<\/p>\n
<\/p>\n
<\/strong><\/p>\n
4.4.Search Terms<\/h3>\n
Data Source: Walmart API reports: itemKeyword, keyword, videoKeywords.<\/p>\n
4.4.1.Data Presentation:<\/h4>\n
\n
\n
Dashboard: View data trends by day\/week\/month, with summary data showing month-over-month comparisons.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
\n
\n
List: Deep dive analysis is supported, providing drill-down options for targeting and ad items. List data can be downloaded for analysis.<\/p>\n<\/li>\n
\n
\n
Select targeting to obtain reports drilling down into targeting under searched keywords.<\/p>\n<\/li>\n
Select ad items to obtain reports drilling down into ad items under searched keywords.<\/li>\n
If both are checked, the report of the searched keyword corresponding to the target and the ad item will be obtained.<\/li>\n<\/ul>\n<\/ul>\n
<\/p>\n
<\/p>\n
Check to view only the \"search in-grid\" ad placements to facilitate analysis of user search terms in the \"search in-grid\".<\/p>\n
\n
From Walmart API\uff1a<\/p>\n
- If the Searched Keyword is alphabetical or alphanumeric, that means your ad was shown on the Search In-grid position of the given keyword.<\/p>\n
- If the Searched Keyword is a number, that means your ad was shown on the Buy Box or Item Carousel of the given item ID.<\/p>\n
If you check the box, you will find searched keywords that excludes numbers.<\/p>\n
Auto ads report only includes search in-grid ad placement<\/p>\n<\/blockquote>\n
<\/p>\n
<\/strong><\/p>\n
4.4.2.Search Term Addition:<\/h4>\n
\n
\n
Automatic Ad Searched Keywords: Add to target ad group, create a new ad group, or create a new ad campaign.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
\n
\n
Target Ad group: Select an existing manual ad group to add searched keywords.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/strong><\/p>\n
<\/p>\n
<\/strong><\/p>\n
\n
\n
Bidding Options: Choose source bid, CPC, or custom. Source bid refers to the current bid of the ad item in the ad group; CPC takes the CPC of the searched keyword over the past 14 days.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/strong><\/p>\n
\n
\n
Add to New Ad Group: Create a new ad group within an existing ad campaign (only SP ads support more than one ad group).<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
<\/strong><\/p>\n
\n
\n
Add to New Ad Campaign: Create a new ad campaign and ad group, and add searched keywords.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
<\/strong><\/p>\n
4.5.Ad Placement (Only for SP Ad Type)<\/h3>\n
\n
\n
Data Source: Walmart API reports: placement.<\/p>\n<\/li>\n
\n
\n
Dashboard: View SP ad placement data performance trends by day\/week\/month, with summary data showing month-over-month comparisons.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n
<\/p>\n
<\/strong><\/p>\n
\n
\n
List: View SP ad campaign placement reports, with deep dive options to ad groups. Toggle ad placement settings for manual ads.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/strong><\/p>\n
\n
\n
Bid Multiplier: Adjust bid multipliers (Bid+) for ad placements in both automatic and manual ads.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/strong><\/p>\n
4.6.Platform<\/h3>\n
\n
\n
Data Source: Walmart API reports: platform.<\/p>\n<\/li>\n
\n
\n
Dashboard: View platform data performance trends by day\/week\/month, with summary data showing month-over-month comparisons.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n
<\/p>\n
<\/strong><\/p>\n
\n
\n
List: View platform reports corresponding to ad campaigns, with deep dive options to ad groups. Adjust platform bid multipliers for both automatic and manual ads.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
<\/strong><\/p>\n
4.7.Common Filter Instructions<\/h3>\n
Walmart Ad Management's filters have been upgraded, placing a global filter under each report tab, which means the filter conditions will apply to all reports.<\/p>\n
\n
\n
Ad Type Filter: Choose all ad types or specify an ad type.<\/p>\n<\/li>\n
\n
Variant and Primary Variant Filter: Select a variant for specific filtering, or choose the primary variant to filter all variants under the primary variant.<\/p>\n<\/li>\n
\n
Attribution Window: Choose from 3 days, 14 days, or 30 days.<\/p>\n<\/li>\n
\n
Date Range: Select the date range for the reports.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
5. FAQ<\/h2>\n
Where can I view the search terms of automatic ads?<\/span><\/p>\n
Currently, Xnurta supports viewing the search terms of automatic ads and checking their performance. The words with good performance can be added to manual ads or new ads.<\/p>\n
<\/p>","pure_content":"1.Feature Overview\nXnurta Walmart Ad Management integrates basic ad reports, ad adjustments, and ad creation, covering Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Videos (SV) ad types. It offers the following features:\n\n\nView ad campaigns, keywords, ad items, searched keywords, ad placements, and platform reports, including summary, trend, and detailed data.\n\n\nAdjust ad information, such as budget, bidding, and targeting type.\n\n\nSet up ad campaigns, including SP, SB, and SV ad types.\n\n\nView searched keywords for automatic ads and add targeting to manual ads with one click.\n\n\n\u00a0\n2.Usage Scenarios\nSellers need batch adjustments to ad campaigns to improve efficiency.\nSellers want to add automatic ad searched keywords to manual ads.\n\u00a0\n3.Usage Conditions\nThe ad management function can be used after completing Walmart authorization.Entry point: Walmart - [Ad Management].\n\u00a0\n4.How to Use:\n4.1.Ad Campaigns\nData Source: Walmart API reports: adGroup, videoCampaigns.\nAd Campaigns provide ad campaign reports, with deep dive options to view corresponding ad groups and ad items within the group, as well as targeting type details. It also offers the ability to create and edit ad campaigns, ad groups, ad items, and targeting types.\n4.1.1.Data Presentation:\n\n\nDashboard: The data dashboard provides summary metrics, and selected metrics can be viewed for daily\/weekly\/monthly trends.\n\n\n\n\n\nList: The ad campaign list allows you to view more detailed ad information (such as budget, campaign dates, campaign status, etc.) and ad performance metrics (such as impressions, clicks, ad sales, etc.). You can also view the data dashboard for specific ad campaigns.\n\n\n\n4.1.2.Adjusting and Creating Ad Campaigns:\n\u00a0Xnurta provides quick filters, allowing you to filter and view ad campaigns. You can make individual or batch adjustments to ad campaigns. It also supports creating a new ad campaign or adding new ad groups, ad items, and targeting types within an existing campaign.\nFor more details on ad creation, see: \n\n\n\n\u00a0\n4.2.Keywords\nData Source: Walmart API reports: keyword, videoKeywords.\nKeywords provide targeting keywords for manual ads, with options to view keyword reports, adjust keyword bids, and toggle keyword settings.\n\n\u00a0\n4.3.Ad Items\nData Source: adItem.\nAd Items report includes both automatic and manual ads, with options to adjust bidding for ad items (automatic ads) and toggle product settings.\n\n\u00a0\n4.4.Search Terms\nData Source: Walmart API reports: itemKeyword, keyword, videoKeywords.\n4.4.1.Data Presentation:\n\n\nDashboard: View data trends by day\/week\/month, with summary data showing month-over-month comparisons.\n\n\n\n\u00a0\n\n\nList: Deep dive analysis is supported, providing drill-down options for targeting and ad items. List data can be downloaded for analysis.\n\n\n\nSelect targeting to obtain reports drilling down into targeting under searched keywords.\n\nSelect ad items to obtain reports drilling down into ad items under searched keywords.\nIf both are checked, the report of the searched keyword corresponding to the target and the ad item will be obtained.\n\n\n\n\u00a0\nCheck to view only the \"search in-grid\" ad placements to facilitate analysis of user search terms in the \"search in-grid\".\n\nFrom Walmart API\uff1a\n- If the Searched Keyword is alphabetical or alphanumeric, that means your ad was shown on the Search In-grid position of the given keyword.\n- If the Searched Keyword is a number, that means your ad was shown on the Buy Box or Item Carousel of the given item ID.\nIf you check the box, you will find searched keywords that excludes numbers.\nAuto ads report only includes search in-grid ad placement\n\n\n\u00a0\n4.4.2.Search Term Addition:\n\n\nAutomatic Ad Searched Keywords: Add to target ad group, create a new ad group, or create a new ad campaign.\n\n\n\n\n\nTarget Ad group: Select an existing manual ad group to add searched keywords.\n\n\n\n\u00a0\n\n\u00a0\n\n\nBidding Options: Choose source bid, CPC, or custom. Source bid refers to the current bid of the ad item in the ad group; CPC takes the CPC of the searched keyword over the past 14 days.\n\n\n\n\u00a0\n\n\nAdd to New Ad Group: Create a new ad group within an existing ad campaign (only SP ads support more than one ad group).\n\n\n\n\n\u00a0\n\n\nAdd to New Ad Campaign: Create a new ad campaign and ad group, and add searched keywords.\n\n\n\n\n\u00a0\n4.5.Ad Placement (Only for SP Ad Type)\n\n\nData Source: Walmart API reports: placement.\n\n\n\nDashboard: View SP ad placement data performance trends by day\/week\/month, with summary data showing month-over-month comparisons.\n\n\n\n\n\u00a0\n\n\nList: View SP ad campaign placement reports, with deep dive options to ad groups. Toggle ad placement settings for manual ads.\n\n\n\n\u00a0\n\n\nBid Multiplier: Adjust bid multipliers (Bid+) for ad placements in both automatic and manual ads.\n\n\n\n\n4.6.Platform\n\n\nData Source: Walmart API reports: platform.\n\n\n\nDashboard: View platform data performance trends by day\/week\/month, with summary data showing month-over-month comparisons.\n\n\n\n\n\u00a0\n\n\nList: View platform reports corresponding to ad campaigns, with deep dive options to ad groups. Adjust platform bid multipliers for both automatic and manual ads.\n\n\n\n\n\u00a0\n4.7.Common Filter Instructions\nWalmart Ad Management's filters have been upgraded, placing a global filter under each report tab, which means the filter conditions will apply to all reports.\n\n\nAd Type Filter: Choose all ad types or specify an ad type.\n\n\nVariant and Primary Variant Filter: Select a variant for specific filtering, or choose the primary variant to filter all variants under the primary variant.\n\n\nAttribution Window: Choose from 3 days, 14 days, or 30 days.\n\n\nDate Range: Select the date range for the reports.\n\n\n\u00a0\n\n5. FAQ\nWhere can I view the search terms of automatic ads?\nCurrently, Xnurta supports viewing the search terms of automatic ads and checking their performance. The words with good performance can be added to manual ads or new ads.\n\u00a0","is_draft":"0","editor_type":"3","file_path":"","add_time":"1732282687","update_time":"1748394669"},"pure_content":"1.Feature Overview\nXnurta Walmart Ad Management integrates basic ad reports, ad adjustments, and ad creation, covering Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Videos (SV) ad type"},{"id":"215216","string_id":"muA40UhK","status":"1","parent_id":"139988","slug":"Overview-of-Walmart-Rulebased-Automation","order":"2","name":"Overview of Walmart Rule-based Automation","type":"2","cover":"","cover_alt":"","desc":null,"website":"","contact":"","seo_title":"","seo_keyword":"","seo_desc":"","share_switch":"0","share_code":"","author":"Judith","published_time":"1731896233","add_time":"1731837572","update_time":"1776409352","corp_auth_id":"0","verify_code_auth_id":"0","editor_type":"3","file_type":"","auth_id":"[\"-1\"]","content":{"content_id":"215216","content":"
Xnurta Walmart Rule-based Automation combine the capabilities of the Walmart platform with Xnurta’ experience in developing Amazon Rule-based Automation. This revamped design aims to enhance the efficiency and effectiveness of your advertising campaigns through automation tools. Currently supported automation types include:<\/p>\n
\n
\n
Budget dayparting<\/p>\n<\/li>\n
\n
Bid dayparting<\/p>\n<\/li>\n
\n
Bid adjustment<\/p>\n<\/li>\n<\/ul>\n
Additional rule types will be added in the future.<\/p>\n
<\/p>\n
1. Overview of Automation Rules<\/h2>\n
1.1 Bid dayparting<\/h3>\n
\n
\n
Function: <\/strong>Automatically adjusts bid multiplier 24\/7 with minimal operation and flexibility.<\/p>\n<\/li>\n
\n
Example: <\/strong>During high-traffic periods, such as from 9 AM to 11 AM, bids are automatically increased to gain more exposure. During low-traffic periods, such as midnight to 6 AM, bids are lowered to reduce advertising costs.<\/p>\n<\/li>\n
\n
Note: <\/strong>As Walmart does not provide hourly data reports, the setup of Bid dayparting strategies relies on your operational experience.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
1.2 <\/strong>Budget dayparting<\/h3>\n
\n
\n
Function: <\/strong>Xnurta allows you to allocate the daily budget of an ad campaign across different times of the day, as well as set different daily budgets for each day of the week. Based on your strategy, the system dynamically adjusts the daily budget value for Associated campaigns every hour.<\/p>\n<\/li>\n
\n
Example:<\/strong> Allocate more budget during peak times and less budget during off-peak times according to your strategy.<\/p>\n<\/li>\n
\n
Note: <\/strong>Walmart's platform has a high minimum daily budget threshold ($10 for 3P stores and $50 for 1P stores). Xnurta cannot allocate budgets below these thresholds for the first time slot of each day. It is recommended to combine Budget dayparting and Bid dayparting to manage costs effectively.<\/p>\n<\/li>\n<\/ul>\n
<\/strong><\/p>\n
<\/p>\n
1.3 <\/strong>Bid adjustment<\/h3>\n
\n
\n
Function: <\/strong>Automatically adjusts bids based on the performance of targets or items (SP automatic).<\/p>\n<\/li>\n
\n
Recurring: <\/strong>Supports one-time, daily, weekly (select specific days), and monthly (select specific dates) schedules.<\/p>\n<\/li>\n
\n
Note: <\/strong>Multiple strategies can be set in bulk and applied in parallel based on priority.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
2. General Usage Process<\/strong><\/strong><\/h2>\n
2.1 Creating a Rule<\/h3>\n
\n
Create a new rule and select the rule type.<\/li>\n<\/ol>\n
<\/p>\n
<\/strong><\/strong><\/p>\n
<\/p>\n
2.2 Configuring Rule Content<\/h3>\n
\n
\n
After configuration, return to the automation rules list page.<\/p>\n<\/li>\n
\n
Select the far-right operation item to return to edit the rule if needed.<\/p>\n<\/li>\n<\/ul>\n
<\/strong><\/p>\n
<\/p>\n
2.3 Associating and Applying Ad Campaigns<\/h3>\n
\n
\n
Associate Ad Campaigns: Enter the drawer interface and select the ad campaigns you want to link. Once associated, these ad campaigns will automatically apply the rule from the next time slot.<\/p>\n<\/li>\n
\n
Rule Application Switch: During promotional periods or specific operational nodes, you may need to turn off automation for certain ad campaigns and then turn them back on as needed. You can do this without repeatedly associating or disassociating campaigns; simply access the application interface and toggle the switch. (Automation tasks will only execute when the switch is turned on.)<\/p>\n<\/li>\n<\/ol>\n
<\/strong><\/p>\n
<\/strong><\/strong><\/p>\n
<\/strong><\/strong><\/strong><\/strong><\/p>\n
3. Execution of Automation Rules<\/h2>\n
\n
\n
For Dayparting Rules, maintain your base bids, daily budgets, and total budgets only in Xnurta. (Values in Walmart's backend or third-party platforms will be continuously overwritten.)<\/p>\n<\/li>\n
\n
Execution Frequency:<\/p>\n<\/li>\n
\n
\n
Dayparting Rules: Execute every hour.<\/p>\n<\/li>\n
\n
Bid adjustment Rules: Execute based on your settings, with the smallest unit being daily. System tasks begin at the top of the hour, but actual execution might occur slightly later.<\/p>\n<\/li>\n<\/ul>\n
\n
All submitted changes to Dayparting Rules will take effect at the start of the next hour and apply to subsequent cycles.<\/p>\n<\/li>\n
\n
Adjustments made by automation rules to your budgets and bids cannot exceed business limits. The system will use upper or lower limit values as necessary.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
4. Compatibility of Automation Rules<\/h2>\n
\n
\n
Different types of automation rules can be enabled simultaneously. For example, a single ad campaign can apply Budget dayparting, Bid dayparting, and Bid adjustment rules at one time<\/p>\n<\/li>\n
\n
However, only one rule of the same type can be associated with each ad campaign. For instance, a single ad campaign cannot be linked to two different Bid dayparting rules. You will see a prompt in the association interface.<\/p>\n<\/li>\n<\/ul>\n
<\/strong><\/p>\n
<\/p>\n
5. Compatibility with AI<\/h2>\n
Xnurta has partially achieved compatibility with AI and automation rules. <\/p>\n
Currently, only bid dayparting and budget dayparting rules are compatible with AI cCopilot. We also recommend enabling both for complementary effects. Bid adjustment rules have not yet been supported. <\/p>\n
<\/p>\n
<\/p>\n
6. Viewing Running Automation Ads<\/h2>\n
\n
\n
Ad Management: Supports filtering by the type of automation rule applied.<\/p>\n<\/li>\n
\n
Click the spinning icon to navigate to the automation rules list and display the filtered results.<\/p>\n<\/li>\n<\/ul>\n
<\/p>\n
<\/p>","pure_content":"Xnurta Walmart Rule-based Automation combine the capabilities of the Walmart platform with Xnurta\u2019 experience in developing Amazon Rule-based Automation. This revamped design aims to enhance the efficiency and effectiveness of your advertising campaigns through automation tools. Currently supported automation types include:\n\n\nBudget dayparting\n\n\nBid dayparting\n\n\nBid adjustment\n\n\nAdditional rule types will be added in the future.\n\u00a0\n1. Overview of Automation Rules\n1.1 Bid dayparting\n\n\nFunction: Automatically adjusts bid multiplier 24\/7 with minimal operation and flexibility.\n\n\nExample: During high-traffic periods, such as from 9 AM to 11 AM, bids are automatically increased to gain more exposure. During low-traffic periods, such as midnight to 6 AM, bids are lowered to reduce advertising costs.\n\n\nNote: As Walmart does not provide hourly data reports, the setup of Bid dayparting strategies relies on your operational experience.\n\n\n\n\u00a0\n1.2 Budget dayparting\n\n\nFunction: Xnurta allows you to allocate the daily budget of an ad campaign across different times of the day, as well as set different daily budgets for each day of the week. Based on your strategy, the system dynamically adjusts the daily budget value for Associated campaigns every hour.\n\n\nExample: Allocate more budget during peak times and less budget during off-peak times according to your strategy.\n\n\nNote: Walmart's platform has a high minimum daily budget threshold ($10 for 3P stores and $50 for 1P stores). Xnurta cannot allocate budgets below these thresholds for the first time slot of each day. It is recommended to combine Budget dayparting and Bid dayparting to manage costs effectively.\n\n\n\n\u00a0\n1.3 Bid adjustment\n\n\nFunction: Automatically adjusts bids based on the performance of targets or items (SP automatic).\n\n\nRecurring: Supports one-time, daily, weekly (select specific days), and monthly (select specific dates) schedules.\n\n\nNote: Multiple strategies can be set in bulk and applied in parallel based on priority.\n\n\n\n\u00a0\n2. General Usage Process\n2.1 Creating a Rule\n\nCreate a new rule and select the rule type.\n\n\n\n\u00a0\n2.2 Configuring Rule Content\n\n\nAfter configuration, return to the automation rules list page.\n\n\nSelect the far-right operation item to return to edit the rule if needed.\n\n\n\n\u00a0\n2.3 Associating and Applying Ad Campaigns\n\n\nAssociate Ad Campaigns: Enter the drawer interface and select the ad campaigns you want to link. Once associated, these ad campaigns will automatically apply the rule from the next time slot.\n\n\nRule Application Switch: During promotional periods or specific operational nodes, you may need to turn off automation for certain ad campaigns and then turn them back on as needed. You can do this without repeatedly associating or disassociating campaigns; simply access the application interface and toggle the switch. (Automation tasks will only execute when the switch is turned on.)\n\n\n\n\n\n3. Execution of Automation Rules\n\n\nFor Dayparting Rules, maintain your base bids, daily budgets, and total budgets only in Xnurta. (Values in Walmart's backend or third-party platforms will be continuously overwritten.)\n\n\nExecution Frequency:\n\n\n\n\u00a0Dayparting Rules: Execute every hour.\n\n\nBid adjustment Rules: Execute based on your settings, with the smallest unit being daily. System tasks begin at the top of the hour, but actual execution might occur slightly later.\n\n\n\nAll submitted changes \u00a0to Dayparting Rules will take effect at the start of the next hour and apply to subsequent cycles.\n\n\nAdjustments made by automation rules to your budgets and bids cannot exceed business limits. The system will use upper or lower limit values as necessary.\n\n\n\u00a0\n4. Compatibility of Automation Rules\n\n\nDifferent types of automation rules can be enabled simultaneously. For example, a single ad campaign can apply Budget dayparting, Bid dayparting, and Bid adjustment rules at one time\n\n\nHowever, only one rule of the same type can be associated with each ad campaign. For instance, a single ad campaign cannot be linked to two different Bid dayparting rules. You will see a prompt in the association interface.\n\n\n\n\u00a0\n5. Compatibility with AI\nXnurta has partially achieved compatibility with AI and automation rules.\u00a0\nCurrently, only bid dayparting and budget dayparting rules are compatible with AI cCopilot. We also recommend enabling both for complementary effects. Bid adjustment rules have not yet been supported.\u00a0\n\n\u00a0\n6. Viewing Running Automation Ads\n\n\nAd Management: Supports filtering by the type of automation rule applied.\n\n\nClick the spinning icon to navigate to the automation rules list and display the filtered results.","is_draft":"0","editor_type":"3","file_path":"","add_time":"1731837572","update_time":"1737602868"},"pure_content":"Xnurta Walmart Rule-based Automation combine the capabilities of the Walmart platform with Xnurta\u2019 experience in developing Amazon Rule-based Automation. This revamped design aims to enhance the effic"}],"content":{"icon":"","desc":"","content_id":"139988","add_time":"1723587812","update_time":"1725494272","content":"","is_traffic_less":"0","file_type":""},"hot_list":[],"user_read_num":"0","is_auth":"0"},"msg":"Success","code":200}

<\/h3>\n

<\/h2>\n

Step 3 Connect your Walmart store on Xnurta<\/h3>\n

1. Ads metrics<\/h2>\n

1.What can be done in Xnurta:<\/h2>\n

1.4.Efficiently manage advertisements:<\/h3>\n

2.2. Operation Steps<\/h3>\n

1.Feature Overview<\/h2>\nXnurta Walmart Ad Management integrates basic ad reports, ad adjustments, and ad creation, covering Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Videos (SV) ad types. It offers the following features:<\/p>\n

2.Usage Scenarios<\/h2>\nSellers need batch adjustments to ad campaigns to improve efficiency.<\/p>\nSellers want to add automatic ad searched keywords to manual ads.<\/p>\n <\/p>\n

3.Usage Conditions<\/h2>\nThe ad management function can be used after completing Walmart authorization.Entry point: Walmart - [Ad Management].<\/p>\n <\/p>\n

4.How to Use:<\/h2>\n

1. Overview of Automation Rules<\/h2>\n

2.Usage Scenarios<\/h2>\n
Sellers need batch adjustments to ad campaigns to improve efficiency.<\/p>\n
Sellers want to add automatic ad searched keywords to manual ads.<\/p>\n
<\/p>\n

3.Usage Conditions<\/h2>\n
The ad management function can be used after completing Walmart authorization.
Entry point: Walmart - [Ad Management].<\/p>\n
<\/p>\n