Walmart Ads Creation

1.Feature Description

The Ad Management feature supports the creation of three types of ads (Sponsored Products - SP, Sponsored Brands - SB, and Sponsored Videos - SV). It also supports adding ad groups under existing ad campaigns, as well as adding targeting types and ad items under existing ad groups.

2.Feature Explanation

2.1.Creating a New Ad Campaign:

• The system supports creating SP manual, SP automatic, SB, and SV ad campaigns.

• Click "Create New" and select the ad type.

• Entering Ad Campaign and Ad Group Information:

• • For SP manual ads, ad campaigns support enabling/disabling specific ad placements and setting bid multipliers by ad placement and device. Ad groups allow the addition of ad items and keywords (recommended keywords are suggested based on ad items).

• For SP automatic ads, bid multipliers can also be set by ad placement and device, but ad placement switches cannot be customized. Keywords for the ad group are automatically targeted and do not require setting.

• For SB ads, ad campaigns do not support bid multipliers by ad placement or device. Ad groups require entering brand assets, keywords, and ad items.

• Brand Profile settings and preview options are available.

• For SV ads, similar to SB ads, ad campaigns do not support bid multipliers by ad placement or device. Ad groups require entering brand assets, keywords, and ad items.

• Creative settings and preview options are available.

2.2.Adding Ad Groups for SP Manual and Automatic Ads:

• Ad groups can include keywords and ad items, applicable to SP, SB, and SV ad types.

2.3. SB and SV Ad Group Creation and Editing:

• After creating or editing SB and SV ad groups, you must submit for review.