Author: Kadence Leung
Last Update：2026/02/18
Introduction
The Convert Ready Buyers audience templates are designed to capture shoppers who have already shown clear signals of intent but have not yet completed a purchase. By isolating these "near-conversion" behaviors, you can deploy high-urgency messaging to recover lost sales and improve overall advertising efficiency.
These templates focus on "closing the loop" by targeting high-intent actions such as Product Detail Page (PDP) views, Add-to-Carts, and Brand Store interactions, ensuring your budget is prioritized on shoppers closest to the point of sale.
When should you use it?
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Add-to-Cart Recovery: Use these templates to re-engage "cart abandoners" during high-traffic periods to recover potentially lost revenue.
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Improving CVR: When your traffic is high but conversion rates are under pressure, shift budget to these templates to focus on high-intent users.
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Closing Awareness Gaps: Reconnect with shoppers who saw or clicked your ads during an awareness phase but needed an extra nudge to buy.
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Brand Defense: Retarget shoppers who are actively searching for your brand to ensure they don't switch to a competitor's offer at the last moment.
Template Guide: Goals & Strategic Setup
| Audience Template | Goal | Best Practice | Tips |
|---|---|---|---|
High-Intent Shoppers(Popular) |
Retarget PDP viewers who didn't buy. | Use a 7–30 day lookback. Exclude recent purchasers. | If you sell multiple product lines, limit to priority ASINs for cleaner messaging on DSP. |
Add to Cart Shoppers |
Recover abandoned carts. | Use a short 7–14 day window for maximum urgency. | Add specific ASINs to focus on key products. Consider excluding shoppers who purchased recently to reduce wasted spend. Great for limited-time promos. |
Ad Click Non-Converters |
Reconnect with engaged clickers. | Keep lookback tight (7–30days) and layer in PDP view/add-to-cart if you want higher intent | Works well for “second chance” messaging. If the audience is too broad, combine with AND PDP View or add frequency thresholds (clicked ≥ 2). |
DSP Brand Search Audience(Only DSP Data) |
Close the loop on brand searchers. | Best for brand defense and closing high-intent traffic | Use Exclude Order to focus on non-buyers. Consider to add bid boost on Sponsored Ad for competitor keywords, targeting brand shoppers while also considering competitors. |
Add to Wishlist Shoppers |
Retarget shoppers who saved products to a wishlist but haven’t purchased | Use 14–30 day lookback and align with promo windows | Great before major events (Prime Day, seasonal). If possible, narrow by ASIN/category to avoid mismatched creatives. |
Brand Store ASIN Click Shoppers |
Retarget high-intent Store visitors. | Treat as high-intent Brand Store retargeting |
Recommended setup: Lookback 14–30 days. Combine with AND Brand Store Page View / Click to keep it store-relevant. Add Exclude Order for performance-focused retargeting. |
| Brand Store Home Page High Dwell Time Visitors | Retarget shoppers who showed strong engagement on your Brand Store home page | Use Lookback: 30–90 days for Store engagement. Keep Exclude Order: 365 days to stay focused on net-new / reactivation |
Best for mid-to-lower funnel retargeting. Add Page ID, if want to target specific page high dwell time vistiors |
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