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August 2024 Feature Release

 2024.08.27 

AI Copilot - Amazon Ads

Under the AI-managed list, the search options now support filtering by ASIN, SKU, Parent ASIN, Product Line, and ASIN Labels.  

Under AI action space, bid optimization suggests a bid range for enabled targets. 

 

2024/08/20 

Dashboard for Walmart Ads Performance 

On the data dashboard, you can view: 

  • Summary metrics for single or multiple stores, and trends for key indicators. 

  • Structural analysis of different match types for automatic/manual ad types and targeted keywords. 

  • Metrics analysis for different ad placements and display platforms. 

  • Analysis of the proportion of AI-enabled campaigns across all advertising activities. 

 

2024/08/13 

SOV Insights

The SOV (Share of Voice) Insights feature provides you with a report for your key search terms based on top Amazon search pages. Here, you can view the share of voice for brands and products to inform your advertising strategy. 

💡Read more in: Advanced Reporting - SOV Insight 

 

 

 

2024/08/09 

AI Copilot -Walmart Ads

  • Supported three AI action space: Bid Optimization, Budget reallocation, Keyword harvesting

  • Achieved Compatibility with AI and Automation 

  • Achieved Cross-Store Management  

💡Read more in: Walamrt AI Copilot 

 

All Sponsored Ad Management Optimization 

Bulk change of linking or unlinking automation rules. 

  • Bid dayparting (support resetting to the initial bid or the last executed bid.) 
  • Budget dayparting  

 

Edit/ filter/ bulk change of ASIN targets 

  • Supported multiple filters by campaign status, campaign status, and conditions. 

  • Bulk operation of modifying target status and adjust bid. 

 

Manage sponsored brand campaign landing page 

  • Under managing SB ads, you can select a new landing page that includes products of your choice. 

 

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July 2024 Feature Release
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