Walmart dashbord

1. Function Introduction

Compared with advertising management, the data dashboard provides a more overall and structured data presentation. In the  dashboard, you can see

1. Summary indicators of single/multiple stores, trends of key indicators
2. Automatic/manual advertising types, structural analysis of different match types of targeted keywords
3. Indicator analysis of different ad placement and display platforms
4. Enable AI analysis of the proportion of all advertising activities

 

2. How to use

1.     Select the data time range and store to view the data

 Attribution period: Walmart provides 3-day, 14-day, and 30-day attribution periods, and the 14-day attribution period is selected by default.

2.     Filter data range by campaign type, campaign AI status, or different AI goals

3.     Data chart description

a.     Overall data indicators

Displays the overall data indicators in the currently selected time period, as well as the data indicators and month-on-month comparison period.

b.     AI Proportion Analysis

Displays the amount and proportion of spending and sales, as well as the month-on-month comparison, when AI is enabled in different states.

Note: AI on state represents the current state performance

c.      Key indicator trends

Trend performance of spend, orders, ROAS,CPA,CPC, CVR (orders based) within the selected time range, which can be summarized by day, week or month.

Note:  Orders, ROAS,CPA ,CVR (orders based) are presented here according to the selected attribution period.

d.     Analysis of the proportion of different advertising types

Displays the structural proportions of the three advertising types: SP, SB, and SV, and provides proportions by spend, by sales, and on a month-on-month basis.

e.     Analysis of the proportion of automatic/manual ads

Displays the percentage of automatic and manual ads, and provides percentage by spend, percentage by sales, and month-on-month comparison.

f.       Distribution of different delivery match types

Displays the distribution of spend and sales for different match types of manual ads, showing the selected current time period and comparison period.

g.     Analysis of indicators of different advertising positions on different platforms

Displays indicators and year-on-year growth on different platforms (App, desktop, mobile), and indicators and year-on-year growth on different ad positions (search in-grid, carousel, buybox, browse in-grid, stock up, homepage, others).