Walmart Ads management

1.Feature Overview

Xnurta Walmart Ad Management integrates basic ad reports, ad adjustments, and ad creation, covering Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Videos (SV) ad types. It offers the following features:

• View ad campaigns, keywords, ad items, searched keywords, ad placements, and platform reports, including summary, trend, and detailed data.

• Adjust ad information, such as budget, bidding, and targeting type.

• Set up ad campaigns, including SP, SB, and SV ad types.

• View searched keywords for automatic ads and add targeting to manual ads with one click.

 

2.Usage Scenarios

Sellers need batch adjustments to ad campaigns to improve efficiency.

Sellers want to add automatic ad searched keywords to manual ads.

 

3.Usage Conditions

The ad management function can be used after completing Walmart authorization.
Entry point: Walmart - [Ad Management].

 

4.How to Use:

4.1.Ad Campaigns

Data Source: Walmart API reports: adGroup, videoCampaigns.

Ad Campaigns provide ad campaign reports, with deep dive options to view corresponding ad groups and ad items within the group, as well as targeting type details. It also offers the ability to create and edit ad campaigns, ad groups, ad items, and targeting types.

4.1.1.Data Presentation:

• Dashboard: The data dashboard provides summary metrics, and selected metrics can be viewed for daily/weekly/monthly trends.

• List: The ad campaign list allows you to view more detailed ad information (such as budget, campaign dates, campaign status, etc.) and ad performance metrics (such as impressions, clicks, ad sales, etc.). You can also view the data dashboard for specific ad campaigns.

4.1.2.Adjusting and Creating Ad Campaigns:

 Xnurta provides quick filters, allowing you to filter and view ad campaigns. You can make individual or batch adjustments to ad campaigns. It also supports creating a new ad campaign or adding new ad groups, ad items, and targeting types within an existing campaign.

For more details on ad creation, see: <Walmart Ads Creation-Xnurta Help Center>

 

4.2.Keywords

Data Source: Walmart API reports: keyword, videoKeywords.

Keywords provide targeting keywords for manual ads, with options to view keyword reports, adjust keyword bids, and toggle keyword settings.

 

4.3.Ad Items

Data Source: adItem.

Ad Items report includes both automatic and manual ads, with options to adjust bidding for ad items (automatic ads) and toggle product settings.

 

4.4.Search Terms

Data Source: Walmart API reports: itemKeyword, keyword, videoKeywords.

4.4.1.Data Presentation:

• Dashboard: View data trends by day/week/month, with summary data showing month-over-month comparisons.

 

• List: Deep dive analysis is supported, providing drill-down options for targeting and ad items. List data can be downloaded for analysis.

• Select targeting to obtain reports drilling down into targeting under searched keywords.

• Select ad items to obtain reports drilling down into ad items under searched keywords.
• If both are checked, the report of the searched keyword corresponding to the target and the ad item will be obtained.

 

Check to view only the "search in-grid" ad placements to facilitate analysis of user search terms in the "search in-grid".

From Walmart API：

- If the Searched Keyword is alphabetical or alphanumeric, that means your ad was shown on the Search In-grid position of the given keyword.

- If the Searched Keyword is a number, that means your ad was shown on the Buy Box or Item Carousel of the given item ID.

If you check the box, you will find searched keywords that excludes numbers.

Auto ads report only includes search in-grid ad placement

 

4.4.2.Search Term Addition:

• Automatic Ad Searched Keywords: Add to target ad group, create a new ad group, or create a new ad campaign.

• Target Ad group: Select an existing manual ad group to add searched keywords.

 

 

• Bidding Options: Choose source bid, CPC, or custom. Source bid refers to the current bid of the ad item in the ad group; CPC takes the CPC of the searched keyword over the past 14 days.

 

• Add to New Ad Group: Create a new ad group within an existing ad campaign (only SP ads support more than one ad group).

 

• Add to New Ad Campaign: Create a new ad campaign and ad group, and add searched keywords.

 

4.5.Ad Placement (Only for SP Ad Type)

• Data Source: Walmart API reports: placement.

• Dashboard: View SP ad placement data performance trends by day/week/month, with summary data showing month-over-month comparisons.

 

• List: View SP ad campaign placement reports, with deep dive options to ad groups. Toggle ad placement settings for manual ads.

 

• Bid Multiplier: Adjust bid multipliers (Bid+) for ad placements in both automatic and manual ads.

4.6.Platform

• Data Source: Walmart API reports: platform.

• Dashboard: View platform data performance trends by day/week/month, with summary data showing month-over-month comparisons.

 

• List: View platform reports corresponding to ad campaigns, with deep dive options to ad groups. Adjust platform bid multipliers for both automatic and manual ads.

 

4.7.Common Filter Instructions

Walmart Ad Management's filters have been upgraded, placing a global filter under each report tab, which means the filter conditions will apply to all reports.

• Ad Type Filter: Choose all ad types or specify an ad type.

• Variant and Primary Variant Filter: Select a variant for specific filtering, or choose the primary variant to filter all variants under the primary variant.

• Attribution Window: Choose from 3 days, 14 days, or 30 days.

• Date Range: Select the date range for the reports.

 

5. FAQ

Where can I view the search terms of automatic ads?

Currently, Xnurta supports viewing the search terms of automatic ads and checking their performance. The words with good performance can be added to manual ads or new ads.