2024.09.24
All Sponsored Ads
Update: Added a new automatic targets management
Highlights:
-
View automatic targets performance
-
Adjust automatic targets bids
2024.09.10
All Sponsored Ads
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The Campaigns page now supports filtering on budget columns for quick filtering of budget data
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A new search by ASIN filter has been added when adding a search term to a target campaign.
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A new overall data summary view has been added to the campaigns page, making it easier to check data changes across all campaigns.
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On the campaign ad detail page, under the keyword targets tab, clicking on a keyword will jump to the Amazon keyword search results page.
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When creating SB merchandise set ads, custom images in the creative can support up to 5 images.
Lock Ad Replacement
Due to a recent update from Amazon, starting September 10th, Xnurta has removed the ‘Highly Rated’ option in the lock ad replacement mode settings. Any existing campaigns using ‘Highly Rated’ for target placement will automatically be switched to the ‘TOS/ROS’ setting.
In order to improve the efficiency of slotting tasks, we will reduce the frequency of tasks for users with insufficient clicks or those who have not logged in for an extended period, ensuring effective task execution.
More details can be found in comprehensive placement changing to TOS/ ROS
Data Update Frequency
|
Ad type |
Data dimensions |
Historical Frequency |
September Updates |
Expected update in October |
|
SP |
Advertising basic information |
Quasi real-time, 5-10 minutes delay |
|
|
|
Advertising campaigns, ad groups |
0-1 days: once every 10 minutes (logged in within 3 days) |
|
Support manual synchronization by customers |
|
|
Promote products, targeting, search terms, advertising space |
0-8 days: 1 hour |
|
Support manual synchronization by customers |
|
|
SB |
Advertising basic information |
Quasi real-time, 5-10 minutes delay |
|
|
|
Campaign, ad group metrics |
0-1 days: once every 2 hours |
|
0-1 days: once every 10 minutes (logged in within 3 days) |
|
|
Targeting, search terms, creativity, advertising space |
0-1 days: once every 2 hours |
|
0-8 days: once an hour |
|
|
SD |
Advertising basic information |
Quasi real-time, 5-10 minutes delay |
|
|
|
Campaign, ad group metrics |
0-1 days: once every 2 hours |
0-1 days: once every 10 minutes (logged in within 3 days) once an hour (not logged in within 3 days) |
Support manual synchronization by customers |
|
|
Promote products, targeting |
0-1 days: once every 2 hours |
0-8 days: once an hour |
Support manual synchronization by customers |
|
|
matching targeting |
0-1 days: once every 2 hours |
|
0-8 days: once an hour |
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