2024.09.24

All Sponsored Ads

Update: Added a new automatic targets management
Highlights:

View automatic targets performance

Adjust automatic targets bids

2024.09.10

All Sponsored Ads

The Campaigns page now supports filtering on budget columns for quick filtering of budget data

A new search by ASIN filter has been added when adding a search term to a target campaign.

A new overall data summary view has been added to the campaigns page, making it easier to check data changes across all campaigns.

On the campaign ad detail page, under the keyword targets tab, clicking on a keyword will jump to the Amazon keyword search results page.

When creating SB merchandise set ads, custom images in the creative can support up to 5 images.

Lock Ad Replacement

Due to a recent update from Amazon, starting September 10th, Xnurta has removed the ‘Highly Rated’ option in the lock ad replacement mode settings. Any existing campaigns using ‘Highly Rated’ for target placement will automatically be switched to the ‘TOS/ROS’ setting.

In order to improve the efficiency of slotting tasks, we will reduce the frequency of tasks for users with insufficient clicks or those who have not logged in for an extended period, ensuring effective task execution.

More details can be found in comprehensive placement changing to TOS/ ROS

Data Update Frequency

Ad type	Data dimensions	Historical Frequency	September Updates	Expected update in October
SP	Advertising basic information	Quasi real-time, 5-10 minutes delay
	Advertising campaigns, ad groups	0-1 days: once every 10 minutes (logged in within 3 days) 2-8 days: once an hour Last 90 days: once a day		Support manual synchronization by customers
	Promote products, targeting, search terms, advertising space	0-8 days: 1 hour Last 90 days: once a day		Support manual synchronization by customers
SB	Advertising basic information	Quasi real-time, 5-10 minutes delay
	Campaign, ad group metrics	0-1 days: once every 2 hours 2-15 days: once a day Data for the past 60 days: once a month		0-1 days: once every 10 minutes (logged in within 3 days) 2-15 days: once an hour Last 60 days: once a day Support manual synchronization by customers
	Targeting, search terms, creativity, advertising space	0-1 days: once every 2 hours 2-15 days: once a day Data for the past 60 days: once a month		0-8 days: once an hour Last 60 days: once a day Support manual synchronization by customers
SD	Advertising basic information	Quasi real-time, 5-10 minutes delay
	Campaign, ad group metrics	0-1 days: once every 2 hours 2-15 days: once a day Data for the past 60 days: once a month	0-1 days: once every 10 minutes (logged in within 3 days) once an hour (not logged in within 3 days) 2-15 days: once an hour Last 60 days: once a day	Support manual synchronization by customers
	Promote products, targeting	0-1 days: once every 2 hours 2-15 days: once a day Data for the past 60 days: once a month	0-8 days: once an hour Last 60 days: once a day	Support manual synchronization by customers
	matching targeting	0-1 days: once every 2 hours 2-15 days: once a day Data for the past 60 days: once a month		0-8 days: once an hour Last 60 days: once a day Support manual synchronization by customers

Release Notes