1. Managed Group Optimization is available for Sponsored Brands ad type
Entry: Smart Center - Smart Creation - + Add Managed Groups - SB
Launch Date: 2024/01/29
Highlights: Sponsored Brands managed groups support a range of AI optimization actions including: budget optimization, bid optimization and targeting optimization.
For more information on how to use this feature: How to Use Managed Group Optimization
2. Sponsored Brands is available for Smart Creation
Entry: AI Copilot - Creation --> Create --> Sponsored Brands
Launch date: 2024/01/25
Highlights: Increase efficiency by creating campaigns in bulk, while recommending ACOS and budgets during the creation process, and recommending targeting strategies such as keywords and PAT as a goal.
For more information on how to use this feature, see: Sponsored Brands Smart Creation
3. Enhancements
【Budget Management】 Daily budget tracking is optimized for daily budget allocation. When it is turned on, the daily budget of the ad campaign will be modified according to the percentage of the ad campaign in the budget group;
【Budget Management】The budget management list supports sorting, the budget group supports deletion, and the budget group editing supports batch operation of the budget and the percentage within the budget group;
【Ads Management】 In Sponsored Products campaigns, "ROAS" is added to the filtering conditions, and can be filtered by ROAS interval;
【Ads Management】Ads Management and Smart Creation support SBV upload video, and the file format currently supports mov format;
【Product Center】Commodity Analysis - Trend Overview adds a new day-by-day data table, which supports viewing the full indicator data by day, week and month, as well as downloading;
【Product Center】Custom Word Bank Open All Sites;
【Product Center】Ranking Monitor - support for downloading ranking data: including task detail list and keyword details;
【Rule-based Automation】Automated time-sharing pricing, set the coefficient of bidding support accurate to 2 decimal places;
【Rule-based Automation】 Automated time-sharing category rules, new upper limit on the number of opened ad campaigns;
【Rule-based Automation】Automated time-sharing pricing, rules optimization and upgrade: After applying time-sharing pricing, if you need to modify the bidding manually, you can only operate in Xnurta. The next whole point will be overwritten by the result of Xnurta automation execution if the bidding is operated in Amazon backstage or other third-party systems.
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