Walmart Bid dayparting

1.Feature Description

The Walmart platform has introduced the Rule-based Automation feature, allowing the system to perform automated ad adjustments based on set rules. Bid Dayparting supports setting bid multipliers for specific time periods on specific days.

 

2.Usage Conditions

The Rule-based Automation feature can be used after completing Walmart authorization.
Entry point: Walmart - [Rule-based Automation].

 

3.Instructions for Use

3.1. Creating Rule-based Automation:

• Select Bid Dayparting Rule:

 

• Set bid multipliers based on time periods by week. Click on a specific time period or select multiple time slots to set the multiplier. If no multiplier is set, the default bid multiplier is 1.

Step 1: Use the mouse to select the time periods.

 

Step 2: Set the bid multiplier.

 

Step 3: After setting, view the multiplier for each time period. A multiplier greater than 1 indicates it is above the base bid, and below 1 indicates it is below the base bid.

 

3.2. Submit to Create Rule:

• After submitting, the rule is successfully created and can be associated with ad campaigns. It supports toggling the application of the rule to ad campaigns.
  

• Associating the rule with an ad campaign means that all targeting types under the campaign will have the rule applied, with the rule being enabled by default.

Toggle Control:

• Single Toggle

 

• Batch Toggle

 

Editing/Copying/Deleting Rules:

• Created rules can be edited, including the rule name and bid multipliers. Once confirmed, the new rule will take effect at the next whole hour. If a rule is deleted, the associated ad campaign will no longer execute that automation rule.