SP Smart Creation - Custom Edition Introduction

Functional Introduction

Sellers often create advertising campaigns in bulk, either by Parent ASIN or Child ASIN. For the same product, multiple advertising strategies may exist, each corresponding to different ad structures. This custom edition addresses sellers' needs for refined campaign setup.

Key Advantages

● Ad Structure Templates: Use pre-defined templates for rapid campaign setup. Templates are shared under the main account and support multi-custom configurations.

● Bulk Creation of Promotional Products: Expand product selection to 50 ASINs/Parent ASINs. Default creation by Parent ASIN, with options to configure by Child ASIN or group products together.

● Custom Budget Settings: Set budgets from three dimensions: total budget, per-product budget, or per-strategy budget.

● Reuse Ad Settings Across Products: Replicate campaign/ad group settings between products to improve efficiency.

*This version is currently in early access. Contact your Customer Success Manager for activation.

 

Feature Details

Feature entry：

 

Step 1: Select Products

Advanced Configuration Options:

● Create separate campaigns for different Parent/Child ASINs.

● Create separate ad groups for different Parent/Child ASINs.

● Group all products into a single campaign.

● Limit: Up to 50 ASINs/Parent ASINs per batch.

 

 

Step 2: Strategy & Structure

Select targeting strategies and ad structures for promoted products. Choose from system templates or custom templates.

Template Selection

System Templates

Pre-built templates for quick deployment:

● Basic: Basic targeting strategies.

● Basic plus Branded: Adds brand protection targeting.

● Basic plus Branded plusCompetitive: Includes brand and competitor targeting.

Custom Templates

● Use existing custom templates or create new ones via the "Manage Templates" option.

New Strategy Creation

● Ad Strategy Types: Auto campaigns, manual campaigns (generic, brand defense, competitor targeting), or fully custom.

● Strategy Naming: Unique identifiers for easy tracking.

● Match Types: Configure 4 auto-targeting groups or 6 manual match types.

● Ad Structures:

• Standard: Split match types into campaigns (recommended).
•  Precision: Split each target into separate campaigns (high-conversion focus).
•  Binary: Split match types into ad groups (budget-limited scenarios).

Avoid "Hybrid Structure" (no splitting), which hinders AI optimization.

● Preview: Generate ad structure previews before finalizing.

● Actions: Copy, delete, or save strategies as templates.

 

Step 3: Budget Settings

The system recommends total budgets, product-level budgets, and strategy-level budgets. Users can customize these.

 

● Product Budgets: Based on 30-day historical spending data. If unavailable, uses store-level data.

● Total Budget: Sum of all product budgets.

● Strategy Budgets: Auto-manual split defaults to 40% auto / 60% manual.

Editing Options

● Total Budget: Manually input, then auto-distribute to products/strategies.

● Product Budget: Adjust per product; system recalculates total and strategy budgets.

● Strategy Budget: Adjust per strategy; system updates product/total budgets.

Bulk Editing

● Product Budgets: Batch-apply budgets to selected products.

● Strategy Budgets: Batch-apply budgets to selected strategies.

● Strategy Proportions: Adjust proportions for selected strategies; system recalculates budgets.

Note: For "Precision Structure," budgets are estimated based on 10 campaigns per match type, with final adjustments post-creation.

 

Step 4: Ad Settings

Customize campaign/ad group settings and reuse configurations across products.

Targeting & Bidding

● Suggested Targeting: Filter by source (e.g., keyword lists, labels) or sort by metrics (e.g., CTR, conversion).

 

● Bidding Logic: Combines Amazon suggestions, historical CPCs, and user-defined rules.

 

Bulk Operations

● Campaign-Level: Edit budgets, dates, or bidding strategies in bulk.

● Ad Group-Level:

• Targeting & Bidding: Replace/add targets/bids.
• Negative Targeting: Apply negative keywords/products across strategies.

Restriction: "Precision Structure" campaigns cannot bulk-edit targets (each target creates a new campaign).

 

● Ad Portfolio: Group campaigns into portfolios.

Reuse Settings

● Replicate Settings: Copy ad group/campaign settings (e.g., budgets, bids) to other products.

 

Restriction:Precise structure reuse of targeting & bidding. New advertising campaigns will be generated through targeting and advertising campaign settings will be reused.

Naming Rules

● Default naming: Auto-generated based on strategy/product.

● Custom naming: Create rules via "Manage Naming Rules."

Step 5: AI Setup

Configure Xnurta AI to manage campaigns. Grouping options:

● By product, strategy, product+strategy, or merged groups.

● Set goals (e.g., target ACOS/ROAS) based on historical data.

 

Click confirm to create successfully

 

FAQ

Q: What is the maximum number of promotional products allowed?

A: Increased from 5 to 50, balancing seller needs and system performance.

 

Q: Who can view/edit ad structure and naming templates?

A: Shared across all sub-accounts under the main account. Only creators can edit/delete.

 

Q: How are budgets recommended if a product lacks historical data?

A: Uses store-level data as a fallback.