May 2024 Feature Release

1. AI Upgrade: More Powerful AI Copilot

1.1 More Transparent AI: Breaking the AI Black Box, Making AI Actions and Effects Transparent

The management dashboard in AI Copilot - Summary upgrade to AI dashboard

Key Features:

• AI Performance Summary: Easily visualize the performance of AI ads vs. regular ads, including metrics like cost, sales, and ACOS.
• AI Optimization Action Breakdown for Deep Analysis: Dissect the specific optimization actions and logic behind AI operations. Each optimization action can be detailed on a separate analysis page with key data showcasing core results.
• Multi-Dimensional Data Analysis for Optimal Ad Performance: Each optimization action comes with relevant data metrics and charts, supporting both summary data viewing and specific ad performance analysis. Comprehensive multi-dimensional analysis achieves the best ad strategies and effects.

Usage: AI Summary

1.2 Configurable AI: Making AI the Ultimate Assistant with More Controllable Action Space

This feature is available to Lead and Enterprise customers

Key Features:

• AI Covers Four Major Action Space of Ad Optimization: Bidding, targeting, budgeting, and structure, freeing up more operational productivity.
• AI Action Space Configurable: Each AI optimization action can be individually controlled. Sellers can use it as needed.
• Optimize Key Aspects Like Bid Range, Keyword Addition/Negation, Budget Allocation: Combining operational experience to achieve the best AI ad performance.

Usage: Please see Using Xnurta AI to Optimize Existing Ads.

2. Ad Management Upgrade: Supports Cross-Store and Cross-Ad Type Management

Ad management is the most frequently used module for setting up ads. This module inherits Amazon's basic ad management functions and enhances efficiency and user experience. Xnurta provides:

• Ad Management Interface for Cross-Store and Cross-Ad Campaign Types.

• More Convenient Ad Management Operations: Including creation, filtering, and batch operations.

  Richer Visual Charts.

• Quick Access to AI and Automation Tools: Freeing up operational efforts.

3. Permission Management Upgrade: Supports Quick Filtering and Batch Operations

Entry : Account Management

Official Launch Date: May 20, 2024

Key Features:

• Added user management at the group level, supporting multi-selection and user copying.

• Supports batch editing of permissions and resource allocation.

• Supports quick search and allocation of resources, facilitating batch authorization of large volumes of resources.

4. Product Center Upgrade

• Vendor Store Report Data Optimization: Added sellingProgram and distributorView filters to address the issue where some vendor users who are not manufacturers could not see report data.

• Filter Optimization: Product line filter now supports multi-selection, and new filters for ASIN tags, data metrics, and the number of promotional products.

• Quick Sorting in Product List: View key metrics in ascending or descending order.