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December 2024 Feature Release

2024/12/04

Keyword Lists

Update:  

  • Supports cross-store keyword list management with adapted operation pop-ups.

  • Redesigned page layout with multiple new filtering options, such as application scenario filters, allowing quick location of keyword lists excluded from harvesting or not negated in AI managed groups for easy editing and management.

  • Enhanced keyword list operations, supporting single-row actions (edit, copy, delete) and batch actions (delete, import keywords, set public/private, manage associated products, merge keyword lists).

  • Added a toggle function between targeting performance and search term performance for comprehensive keyword analysis.

  • Optimized data retrieval logic to ensure that keyword list data is related to associated products rather than at the store level.

 

2024/12/10

Scheduled Reports

Update:  

  • Support generating reports in xlsx or CSV format

  • Support merging files of all stores or splitting files by store to generate reports

  • Support sending reports via email or selecting page download only

  • Full release of new report types (targeted, promoted products, labels, product center reports)

 

Ruled Based Automation

Update:  

  • The automation rules for keyword harvesting and keywords negation now support selecting multiple target campaigns.Each rule can associate up to 200 campaigns simultaneously.

 

Walmart - Ad Management

Update:  

  • Walmart Ad Management adds ad group level, Page type, and Brand and Category report tabs. Brand and Category reports are only for 1P stores.

 

2024/12/17

Walmart - Ad Management Log

Update:  

  • Walmart has launched an operation log, which includes the operator of Xnurta account (human operation), automation rules, AI, Walmart console, and system default operations. 

 

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November 2024 Feature Release
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