Instacart campaigns

1. Create a campaign

To create a campaign, go to the Campaigns tab and click Create Campaign.

Current scope

In the current version, the system supports creating SP campaigns only.

Creation flow

When you start a new campaign, the page opens with:

• 1 Campaign
• 1 Ad group

If the ad group is left incomplete and you submit anyway, the campaign can be saved as a Draft.

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2. Edit or copy a campaign

Edit a campaign

You can edit a campaign from:

• the Campaigns list
• the Campaign Details page

The edit page brings back the campaign settings and its ad groups. Existing ad groups can be edited, and you can also add new ad groups.

Copy a campaign

You can copy a campaign from:

• the Campaigns list
• the Campaign Details page

When a campaign is copied:

• the new campaign name defaults to original_campaign_name_copy
• copied ad groups default to original_ad_group_name_copy

Copying is useful when you want to reuse an existing campaign structure instead of setting everything up from scratch.

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3. Campaign details

Click a campaign name to open the Campaign Details page. The campaign name is clickable from the Campaigns list and opens in a new tab.

The Campaign Details page displays campaign-level information.

Within the Campaign Details page, you can review the objects under the campaign in separate tabs:

• Ad groups
• Products
• Keywords

This page is best used for managing the structure and objects within one specific campaign.

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4. Data details

The Data details view lets you review daily data for a specific object.

What you can see

The Data details view includes:

• a date filter
• an optional chart
• a daily data table showing metrics by date

This is useful when you want to understand short-term changes, daily fluctuations, or the performance impact of recent adjustments.

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5. Bulk operation

In the Campaigns tab, you can perform bulk actions after selecting one or more campaigns.

Supported bulk operation:

• Modify campaign status
  • Pause
  • Enable

If some selected campaigns do not support the chosen action, the system skips those objects.