Important: Planned Platform Maintenance on Saturday May 16, 2026

On Saturday, May 16, 2026, we are upgrading our infrastructure to improve long-term performance and reliability, and we want to make sure you're fully prepared.

When is the downtime?

The maintenance begins at 5:00 AM and will continue until 1:00 PM Pacific Daylight Time (PDT) on May 16. During this window, you will be temporarily unable to log into the platform. Below is the breakdown:

-        Platform access: Users will not be able to log into Xnurta starting at 5:00 AM PDT for up to 8 hours

-        Automation (RBA, AI, Lock Ad Placement): All automation will be paused for the first 2-3 hours of the window and will resume automatically.

Will my ads keep running?

Yes, your ads on Amazon, Walmart, and other platforms will continue running normally. The downtime only affects platform-side access and automation features.

What's the main thing I should watch out for?

If any of the following are active on your account, please read carefully:

• AI Managed Group (Bid & Budget Dayparting): No adjustments will be made by AI and all values (bids/budgets) will freeze with last setting from 5:00 AM PDT for up to 3 hrs
• What do I need to do:  No action is needed. Please avoid making significant changes, such as objective switches, Target ACOS adjustments, or AI Personality changes, that could immediately impact AI-based optimization right before the maintenance window.

• Rule-Based Automation: No adjustments will be made by RBA and all values (bids/budgets) will freeze with last setting from 5:00 AM PDT for up to 3 hrs
• What do I need to do: For all rules: Please review your RBA execution time. If any significant change is scheduled between 5:00 AM and 8:00 AM PDT, temporarily adjust the timing by scheduling the rule to run either before 5:00 AM or after 8:00 AM PDT. No action needed otherwise.

• Budget Management: No budget change will be made by Budget Management during the maintenance hours and daily adjustment recurring at 6:00 AM PDT will be skipped. Budget adjustment will resume on the following day, accounting for the spend from May 16.
• What do I need to do: Only if you're leveraging ‘daily’ scheduling, avoid allocating a drastically different budget percentage for May 16. If this is necessary, we recommend a manual budget change or scheduling a budget rule to run before the maintenance window (5:00 AM PDT)

• Lock Ad Placements: No changes will be made during the maintenance window.
• What do I need to do: No action needed. The rule will resume once the maintenance is over around 8:00 AM PDT on May 16.

What will happen to other features?

Other actions not listed above such as Smart Creation, Labeling, and reporting features won't be affected. All tasks will automatically resume after service is restored. You do not need to resubmit anything.

For any questions or concerns, feel free to reach out to your Client Success Manager. 

Thank you for your patience.

Xnurta Team